Area(s) of ExpertiseArt Direction, Creative Direction, Storyteller + Idea Generator
Rosalinda began her career in advertising at the tender age of 15 at her Dad's grocery store. She was the official staff illustrator and typesetter of all the produce signs. When not creating award?winning, hand drawn produce signs for such notable clients as Artichoke and String Beans, Rose busied herself at the snack counter where she would entertain (or annoy) the customers with her merry badinage and double espresso sales pitch.
After a few exciting years of prosciutto slicing and cappuccino frothing, Rose found herself at the Ontario College of Art and Design where she majored in Advertising and Graphic Design. She also took an extra year studying painting and drawing in Florence, Italy. Rose began her career as an Art Director at Bruce and Meyers, and has since worked at Publicis SMW ( where she was partnered up with Jennifer Wilson, her partner of 10 years ), Ammirati Puris, ZiG (now CP+B), Bensimon Byrne where she worked as an Art Director and Associate Creative Director. Now Rosalinda finds herself ACD once again at The Hive.
Rose returned to the Ontario College of Art and Design five years ago, this time as a sessional professor where she has taught advertsing concept, fourth year thesis and presently Timed-Based Transmedia.
And she still makes a hell of a good prosciutto and provolone sangwich.