Area(s) of ExpertiseCreative Direction, Advertising, Content Creation, Business and Brand Strategy
Currently Vice President, Creative at SJC Content in Toronto, Sylvie infuses hindsight, insight and foresight to drive creativity to the next level. Developing integrated retail campaigns across multiple channels for retailers around the world. A strategic creative leader in communications, advertising and design with a strong record of success in driving engagement through ecosystems that bring insight and smart content together in a way that emotionally connects with audiences.
Sylvie directs a team of over 30 employees and external partners involved in the creation of innovative communication including video, broadcast, radio, print, packaging, social and digital. She consults on key client relationships and focuses on forging new ones. Before joining forces with St. Joseph Communications, Sylvie ran her own firm and worked with a variety of top Canadian agencies.
BAA, Ryerson University, Fashion Merchandising
Her past and present work includes the following clients: Alphabroder US & Canada, Blue Cross, Babies R Us, Bata Shoes, Bento Sushi, Bentall Kennedy, Binkley Apples Ltd., Bulk Barn, Cadillac Fairview, Canadian Celiac Association, Canon, Canadian Tire, Dorothy Ley Hospice, Eaton’s, Egg Farmers Of Ontario, Fashion Group International, Haggar Canada, Hazelton Lanes, Highland Farms, Home Outfitters, Hudson’s Bay, Hyundai, Joe Fresh, Kraft, La Vie En Rose, Leon’s, LG Canada, Lidl US, Loblaws, Maxi & Co., M&M Food Market, McKesson Canada, Metro, Mahindra US, Mix Apparel Australia, Northern Group US & Canada, Pizzaville, Raywall Kitchens, RioCan, Scotia Bank, Sears Canada, Shoppers Drug Mart, Shorney’s Optical, Sony, SportChek, Sporting Life, Stratusphere Yoga, Subaru, Timothy’s World Coffee, TD Canada Trust, The Brick, Town Shoes, Walmart Canada, Zellers
Awards \ Grants
Sylvie's work and collaboration has won awards in retail advertising and marketing including: 2017 Digital Marketing Award - CAMP for Hyundai Canada Elantra Launch, 2015 Applied Arts Design & Craft “Best of Show” Award - PAC for Red Prince Binkley Apples Ltd., 2015 Canadian Packaging Consumer Voice Award - PAC for Red Prince Binkley Apples Ltd., 2007 Silver Award for Marketing Excellence - MAXI for Cloverdale Mall, 2007 Silver Award for Category Integration - ICSC for Cloverdale Mall.