Data Marketing Conference 2013


Presentation by President Dr. Sara Diamond

 
DateWednesday, October 9, 2013 - 4:00am to Tuesday, December 10, 2013 - 5:00am

Location

Hyatt Regency Hotel 370 King St West Toronto, Ontario

Presentation by President Dr. Sara Diamond

Mobile Data: a reliable data?
by Dr Sara Diamond, President and Vice Chancellor of OCAD University

In today’s data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate. The desire to be data driven requires constant effort from marketers to collect data necessary to make appropriate decisions.

Technology and data enable marketers to deliver communications that are much more relevant through effective micro-segmentation, sentiment analysis, behavior prediction and personalization. However, given the excessive volume and extremely diverse nature of the content, companies are sometimes unsure about how to proceed with their data in order to turn it into actionable insight.

DATA MARKETING 2013 will address these challenges with a unique approach.

 

www.datamarketing.ca/

Registration required

DateWednesday, October 9, 2013 - 4:00am to Tuesday, December 10, 2013 - 5:00am

Website Location

Hyatt Regency Hotel 370 King St West Toronto, Ontario

Open life drawing session offered by the OCAD U Alumni Association
FUSE: to combine different qualities, ideas, or things Join the Writing & Learning Centre and guests for a week-long series of workshops to catalyze new writing, editing and research skills. Develop tools to motivate yourself, set healthy habits, and de-stress! Refreshments provided. All undergraduate students are welcome. Please register in advance: bit.ly/OCADUFUSE
The annual Design Career Fair at OCAD University is back! Connect with top design firms on the hunt for OCADU talent across a variety of disciplines, such as: Graphic Design, Illustration, Advertising, Industrial Design, Material Art & Design, Environmental Design, and Digital Futures. This is an opportunity to connect with industry professionals, get feedback on your portfolio and build your professional network.
A panel discussion that will examine our growing dependence on glitchy AI learning for business and culture and how this affects our daily lives.
Open life drawing session offered by the OCAD U Alumni Association
Open life drawing session offered by the OCAD U Alumni Association
Open life drawing session offered by the OCAD U Alumni Association
Enjoy complimentary massages, "Snacks" the therapy dog, meditation session, and join in on DIY bath bombs
Open life drawing session offered by the OCAD U Alumni Association
Open life drawing session offered by the OCAD U Alumni Association
Data Marketing Conference 2013
Wednesday, October 9, 2013 - 4:00am to Tuesday, December 10, 2013 - 5:00am

Presentation by President Dr. Sara Diamond

Mobile Data: a reliable data?
by Dr Sara Diamond, President and Vice Chancellor of OCAD University

In today’s data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate. The desire to be data driven requires constant effort from marketers to collect data necessary to make appropriate decisions.

Technology and data enable marketers to deliver communications that are much more relevant through effective micro-segmentation, sentiment analysis, behavior prediction and personalization. However, given the excessive volume and extremely diverse nature of the content, companies are sometimes unsure about how to proceed with their data in order to turn it into actionable insight.

DATA MARKETING 2013 will address these challenges with a unique approach.

 

www.datamarketing.ca/

Registration required

Venue & Address: 
Hyatt Regency Hotel 370 King St West Toronto, Ontario
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