Data Marketing Conference 2013
Presentation by President Dr. Sara Diamond
Location
Hyatt Regency Hotel 370 King St West Toronto, Ontario
Presentation by President Dr. Sara Diamond
Mobile Data: a reliable data?
by Dr Sara Diamond, President and Vice Chancellor of OCAD University
In today’s data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate. The desire to be data driven requires constant effort from marketers to collect data necessary to make appropriate decisions.
Technology and data enable marketers to deliver communications that are much more relevant through effective micro-segmentation, sentiment analysis, behavior prediction and personalization. However, given the excessive volume and extremely diverse nature of the content, companies are sometimes unsure about how to proceed with their data in order to turn it into actionable insight.
DATA MARKETING 2013 will address these challenges with a unique approach.
Registration required
Website Location
Hyatt Regency Hotel 370 King St West Toronto, Ontario
Presentation by President Dr. Sara Diamond
Mobile Data: a reliable data?
by Dr Sara Diamond, President and Vice Chancellor of OCAD University
In today’s data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate. The desire to be data driven requires constant effort from marketers to collect data necessary to make appropriate decisions.
Technology and data enable marketers to deliver communications that are much more relevant through effective micro-segmentation, sentiment analysis, behavior prediction and personalization. However, given the excessive volume and extremely diverse nature of the content, companies are sometimes unsure about how to proceed with their data in order to turn it into actionable insight.
DATA MARKETING 2013 will address these challenges with a unique approach.
Registration required
Please be advised that OCAD U hosted events may be documented through photographs and video. These images may be used by the University for promotional, advertising, and educational purposes. By participating in our events, both on campus and off-site, you consent to allowing OCAD University to document and use your image and likeness. However, if you do not want us to use a photo or video of you or your child, please don’t hesitate to let us know when you arrive at the event. You’re also welcome to get in touch with OCAD University’s Marketing & Communications office: communications@ocadu.ca.
Be mindful of those in our community who have scent sensitivities; please help OCAD U maintain a healthy, scent-free campus.