Data Marketing Conference 2013


Presentation by President Dr. Sara Diamond

 
DateWednesday, October 9, 2013 - 4:00am to Tuesday, December 10, 2013 - 5:00am

Location

Hyatt Regency Hotel 370 King St West Toronto, Ontario

Presentation by President Dr. Sara Diamond

Mobile Data: a reliable data?
by Dr Sara Diamond, President and Vice Chancellor of OCAD University

In today’s data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate. The desire to be data driven requires constant effort from marketers to collect data necessary to make appropriate decisions.

Technology and data enable marketers to deliver communications that are much more relevant through effective micro-segmentation, sentiment analysis, behavior prediction and personalization. However, given the excessive volume and extremely diverse nature of the content, companies are sometimes unsure about how to proceed with their data in order to turn it into actionable insight.

DATA MARKETING 2013 will address these challenges with a unique approach.

 

www.datamarketing.ca/

Registration required

DateWednesday, October 9, 2013 - 4:00am to Tuesday, December 10, 2013 - 5:00am

Website Location

Hyatt Regency Hotel 370 King St West Toronto, Ontario

Data Marketing Conference 2013
Wednesday, October 9, 2013 - 4:00am to Tuesday, December 10, 2013 - 5:00am

Presentation by President Dr. Sara Diamond

Mobile Data: a reliable data?
by Dr Sara Diamond, President and Vice Chancellor of OCAD University

In today’s data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate. The desire to be data driven requires constant effort from marketers to collect data necessary to make appropriate decisions.

Technology and data enable marketers to deliver communications that are much more relevant through effective micro-segmentation, sentiment analysis, behavior prediction and personalization. However, given the excessive volume and extremely diverse nature of the content, companies are sometimes unsure about how to proceed with their data in order to turn it into actionable insight.

DATA MARKETING 2013 will address these challenges with a unique approach.

 

www.datamarketing.ca/

Registration required

Venue & Address: 
Hyatt Regency Hotel 370 King St West Toronto, Ontario
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