Design & Innovation talk by Phil White


Phil White, OCAD U Industrial Design Alumni and co-founder of Cervelo will be giving a presentation on Design & Innovation on Thursday, November 29th!

 
DateThursday, November 29, 2018 - 7:00pm to 9:00pm

Cost

Free

Location

115 McCaul Street, 2nd Floor

Phil co-founded Cervelo Cycles with Gerard Vroomen in 1995. (the name Cervélo is a portmanteau of cervello, the Italian word for brain, and vélo, the French word for bike). Over the next ten years it became the engineering leader in the bike industry and, arguably, completed redefined it. With a focus on technical and marketing innovation, Cervelo grew from a garage startup to become the most popular triathlon bike in the world (based on the Ironman bike count) and the most popular bike in pro cycling (based on Cycling News reader polls). Tour Magazine recognized Cervélo as the continued engineering leader when they found it was the fastest bike in every category that they tested- aero road, lightweight road, and TT/triathlon. 

Cervélo was the first bike company in decades “to put our money where our mouth is”, and drive the sport forward by starting our own pro cycling team - the Cervélo Test Team- which became the #1 ranked team in the world within 6 months. But the Team also innovated in many other areas as well including fan engagement and product development as well as behind the scenes. 

After the sale of Cervélo to Pon Holdings in 2012, I stayed with Pon as the non-executive Chairman of Cervélo, and as a Board member & the Chief Innovation Officer of Pon Bike. In July 2017 Phil  left his positions at Pon and Cervélo to pursue other adventures in innovation, mobility, and performance. 

Phil continue to believe in the power of entrepreneurship, innovation, & design. He has been a guest lecturer on these topics at a variety of Universities and Colleges in Europe and America including, the University of Toronto, Ontario College of Art & Design University, Universities d’Ottawa, and École polytechnique fédérale de Lausanne (EPFL). As well as an advisor and Board member to a number of companies and organizations, and has been a regular guest on various business & technical forums.

 

DateThursday, November 29, 2018 - 7:00pm to 9:00pm

Cost

Free

Website Location

115 McCaul Street, 2nd Floor

Learn the basics of softcover bookbinding to give your zines and publications a handmade touch! 
The future presents new challenges and opportunities for design. Those who manage design must equip themselves to confront rapid change on all fronts – economic, environmental, and social. Research and practice must increasingly collaborate to keep pace with the needs of today and the future. 
The OCAD U Creative Professionals-In-Residence program (CPIR) is a mentorship initiative created to support the career success of current OCAD U students and recent alumni. Join us for an introductory talk with CPIR Liz Irkiriko.  
Join our top graduate students for a TED Talk Social
Join Tom Barker for a curatorial tour of CodeX: playable & disruptive futurist eArt.
Open life drawing session offered by the OCAD U Alumni Association
Looking for some feedback on a project? Want an opnion before a critique? Come chat with our in-house artists, curators and designers.
Open life drawing session offered by the OCAD U Alumni Association
Come with your patience, leave with a handmade book! 
Interested in an Experiential Learning Placement for summer 2020? We’re hosting an overview info session this month to answer all your questions and guide you through the process!
Thursday, November 29, 2018 - 7:00pm to 9:00pm

Phil co-founded Cervelo Cycles with Gerard Vroomen in 1995. (the name Cervélo is a portmanteau of cervello, the Italian word for brain, and vélo, the French word for bike). Over the next ten years it became the engineering leader in the bike industry and, arguably, completed redefined it. With a focus on technical and marketing innovation, Cervelo grew from a garage startup to become the most popular triathlon bike in the world (based on the Ironman bike count) and the most popular bike in pro cycling (based on Cycling News reader polls). Tour Magazine recognized Cervélo as the continued engineering leader when they found it was the fastest bike in every category that they tested- aero road, lightweight road, and TT/triathlon. 

Cervélo was the first bike company in decades “to put our money where our mouth is”, and drive the sport forward by starting our own pro cycling team - the Cervélo Test Team- which became the #1 ranked team in the world within 6 months. But the Team also innovated in many other areas as well including fan engagement and product development as well as behind the scenes. 

After the sale of Cervélo to Pon Holdings in 2012, I stayed with Pon as the non-executive Chairman of Cervélo, and as a Board member & the Chief Innovation Officer of Pon Bike. In July 2017 Phil  left his positions at Pon and Cervélo to pursue other adventures in innovation, mobility, and performance. 

Phil continue to believe in the power of entrepreneurship, innovation, & design. He has been a guest lecturer on these topics at a variety of Universities and Colleges in Europe and America including, the University of Toronto, Ontario College of Art & Design University, Universities d’Ottawa, and École polytechnique fédérale de Lausanne (EPFL). As well as an advisor and Board member to a number of companies and organizations, and has been a regular guest on various business & technical forums.

 

Venue & Address: 
115 McCaul Street, 2nd Floor
Cost: 
Free
Digital Screen: 
Ignite Imagination - The Campaign for OCAD U

Please be advised that OCAD U hosted events may be documented through photographs and video. These images may be used by the University for promotional, advertising, and educational purposes. By participating in our events, both on campus and off-site, you consent to allowing OCAD University to document and use your image and likeness. However, if you do not want us to use a photo or video of you or your child, please don’t hesitate to let us know when you arrive at the event. You’re also welcome to get in touch with OCAD University’s Marketing & Communications office: communications@ocadu.ca.

Be mindful of those in our community who have scent sensitivities; please help OCAD U maintain a healthy, scent-free campus.