Museums and the Web International Conference


This practical workshop examines how cultural institutions can connect with their audiences through storytelling. The masterclass will address specific issues faced by cultural institutions today, using storytelling along with the latest digital tools and techniques, to ask questions and come up with potential answers.

 
DateFriday, February 21, 2014 - 2:30pm to 5:00pm

Cost

Free

Website

Location

Piazza della Signoria, 12 Firenze, Italy

With a Masterclass led by Martha Ladly, Associate Dean, Graduate Studies

Masterclass 1: People, Places and Things: how to create connections with audiences

Workshop leaders: Stefania Chipa (Museums and the Web Florence), Alexandra M. Korey (FLOD-The Florentine), Martha Ladly (OCAD University).

This practical workshop examines how cultural institutions can connect with their audiences through storytelling. The masterclass will address specific issues faced by cultural institutions today, using storytelling along with the latest digital tools and techniques, to ask questions and come up with potential answers.

Each participant will bring a real question or problem to the masterclass; case studies and projects involving best practices and outcomes will create a framework for our discussions.

Working in small groups, participants will be guided to develop innovative solutions and a plan to implement them, which will then be presented to and discussed with the larger group.

This class is intended for museum directors, curators, marketing and communication professionals who work in digital departments, fundraisers, journalists and cultural commentators, and anyone interested in using digital tools to make cultural heritage more accessible to audiences.

Masterclass attendees will:

-Be inspired by evocative examples, case studies, and innovative tools
-Gather insights and skills for their own cases and problems
-Learn how to explain their collections through storytelling
-Find out how to choose and use the appropriate tool/s to engage their audiences
-Discuss the most cogent problems and find practical, useful and easy-to-develop solutions
-Identify language and culturally appropriate approaches for different types of audiences, e.g. children, teenagers, families, elders, locals, international visitors
-Create strong links between places, their social communities and their cultural institutions

DateFriday, February 21, 2014 - 2:30pm to 5:00pm

Cost

Free

Website

Location

Piazza della Signoria, 12 Firenze, Italy

Image of Florence Italy
Friday, February 21, 2014 - 2:30pm to 5:00pm

With a Masterclass led by Martha Ladly, Associate Dean, Graduate Studies

Masterclass 1: People, Places and Things: how to create connections with audiences

Workshop leaders: Stefania Chipa (Museums and the Web Florence), Alexandra M. Korey (FLOD-The Florentine), Martha Ladly (OCAD University).

This practical workshop examines how cultural institutions can connect with their audiences through storytelling. The masterclass will address specific issues faced by cultural institutions today, using storytelling along with the latest digital tools and techniques, to ask questions and come up with potential answers.

Each participant will bring a real question or problem to the masterclass; case studies and projects involving best practices and outcomes will create a framework for our discussions.

Working in small groups, participants will be guided to develop innovative solutions and a plan to implement them, which will then be presented to and discussed with the larger group.

This class is intended for museum directors, curators, marketing and communication professionals who work in digital departments, fundraisers, journalists and cultural commentators, and anyone interested in using digital tools to make cultural heritage more accessible to audiences.

Masterclass attendees will:

-Be inspired by evocative examples, case studies, and innovative tools
-Gather insights and skills for their own cases and problems
-Learn how to explain their collections through storytelling
-Find out how to choose and use the appropriate tool/s to engage their audiences
-Discuss the most cogent problems and find practical, useful and easy-to-develop solutions
-Identify language and culturally appropriate approaches for different types of audiences, e.g. children, teenagers, families, elders, locals, international visitors
-Create strong links between places, their social communities and their cultural institutions

Venue & Address: 
Piazza della Signoria, 12 Firenze, Italy
Website: 
Cost: 
Free
Ignite Imagination - The Campaign for OCAD U

Please be advised that OCAD U hosted events may be documented through photographs and video. These images may be used by the University for promotional, advertising, and educational purposes. By participating in our events, both on campus and off-site, you consent to allowing OCAD University to document and use your image and likeness. However, if you do not want us to use a photo or video of you or your child, please don’t hesitate to let us know when you arrive at the event. You’re also welcome to get in touch with OCAD University’s Marketing & Communications office: communications@ocadu.ca.

Be mindful of those in our community who have scent sensitivities; please help OCAD U maintain a healthy, scent-free campus.