Feature

MEET GRAD EX 2013 MEDAL WINNER, MIKE GOLDBY (INTEGRATED MEDIA)

Mike Goldby at Grad Ex 2013. Photo by Christina Gapic.
Mike Goldby at Grad Ex 2013. Photo by Christina Gapic.
Part of Mike Goldby's project, Premier Life. Image courtesy of Tomorrow Gallery.
Part of Mike Goldby's project, Premier Life. Image courtesy of Tomorrow Gallery.

Mike Goldby’s medal award-winning project, Premier Life, is a multimedia exploration of personal branding strategies. Here’s how he describes it:

Premier Life is the name of my thesis exhibition shown at Tomorrow Gallery. The work examines network structures and how image-making strategies are co-opted for personal branding. The show includes nine photographs, three sculptures and a video.

What inspired you and motivated you to do this project?

I decided I wanted to attempt photography, which I’d never done before, so that was really the springboard for the whole project. It led towards editorial or fashion imagery that I was familiar with, but I was interested in utilizing that aesthetic as a way to examine social network structures since Facebook, Instagram and Twitter.

What part of the process of creating this project did you learn the most from?

The whole process was informative and rewarding, but I would say reading and writing was the most important aspect of thesis for me.

What part of the process of creating this project are you the most proud of?

I was most proud to have been offered a show, especially at a space like Tomorrow.

How did you react to the news that you won a medal for your work?

I called my mom!

What’s you fondest memory from your studies at OCAD U, and what will you miss the most?

I’ll miss being surrounded by a group of faculty and students that are invested in worthwhile discussions involving art and culture.

What are you planning to do next?

Continuing my studio practice post-institution.

Find out more about Mike Goldby:

Portfolio




Mike Goldby at Grad Ex 2013. Photo by Christina Gapic.
Part of Mike Goldby's project, Premier Life. Image courtesy of Tomorrow Gallery.

Mike Goldby’s medal award-winning project, Premier Life, is a multimedia exploration of personal branding strategies. Here’s how he describes it:

Premier Life is the name of my thesis exhibition shown at Tomorrow Gallery. The work examines network structures and how image-making strategies are co-opted for personal branding. The show includes nine photographs, three sculptures and a video.

What inspired you and motivated you to do this project?

I decided I wanted to attempt photography, which I’d never done before, so that was really the springboard for the whole project. It led towards editorial or fashion imagery that I was familiar with, but I was interested in utilizing that aesthetic as a way to examine social network structures since Facebook, Instagram and Twitter.

What part of the process of creating this project did you learn the most from?

The whole process was informative and rewarding, but I would say reading and writing was the most important aspect of thesis for me.

What part of the process of creating this project are you the most proud of?

I was most proud to have been offered a show, especially at a space like Tomorrow.

How did you react to the news that you won a medal for your work?

I called my mom!

What’s you fondest memory from your studies at OCAD U, and what will you miss the most?

I’ll miss being surrounded by a group of faculty and students that are invested in worthwhile discussions involving art and culture.

What are you planning to do next?

Continuing my studio practice post-institution.

Find out more about Mike Goldby:

Portfolio