The Collective Catapult: Creating Opportunity with Community - podcast by Ann Urban

pod cast, by Ann Urban
Monday, November 26, 2018 - 6:45am

Advertising Professor, Ann Urban has again hosted a new podcast on the hot topic of 'THE COLLECTIVE CATAPULT: CREATING OPPORTUNITY WITH COMMUNITY'

This podcast explores the growing trend of collectives for imagemakers, photographers and creatives in general, highlighting the shared creative benefits and opportunities for social good. This podcast was presented by Applied Arts for the Creative Futures event:


(13th video down on the page.)


University Art Association Conference in Banff

Thursday, October 12, 2017 - 7:30am

Title: The politics of pedagogical care today. 

Topic: How alternative teaching methodologies and compassionate learning environments directly impact productivity and help advance diversity and decolonization.


Link: Page 69 of:

Associate Professors Sandy Kedey & Ann Urban speak at the RGD Design Educators Conference

Saturday, November 14, 2015 - 5:00am

Associate Professors Sandy Kedey & Ann Urban (Advertising Faculty) recently spoke a the RGD Design Educators Conference 2015
Submission: Category: “Transmission”


Perception versus reality: Qualitative research exploring the intersections between design education and an evolving industry
As design educators and professional practitioners ourselves, we understand the challenges surrounding the subjects of currency, relevancy and authenticity in design education today.
Technology and workforce demands have impacted not just the classroom but the boardroom, and both sides are scrambling to understand and address the ever-changing implications.
We surveyed 100 students, graduates—and the CD’s, CEO’s and clients who employ them, to gain a better understand of the expectations and needs of all stakeholders in this shifting landscape.
Comparing and contrasting the conflicting voices of the stakeholders has proven to be a study in opposites: opposite needs, opposite expectations, including:
• Entitlement vs. reward for accomplishment
• Creative indulgence vs. professional discipline
• The need for on-going input vs. the need to work independently
• Confidence/ego vs. collaboration
• Portfolio vs. personality
• Internships vs. job security
• Realistic vs. idealistic expectations around salaries, work-life balance, starter jobs and how the industry works.
Applying this research to the new advertising stream at OCAD University has resulted in a more collaborative teaching model bringing clients and “real world” perspectives, projects and feedback, right into the classroom.
Were we successful? Student participants anonymously graded the course value and learning as 100% across all key measures.
We are at an intersection where both industry and academia are simultaneously working along parallel paths to address change. What better time to gain a deeper understanding of the changing landscape and us this as a catalyst to re-evaluate how we teach and inspire new techniques?

Advertising Program success profiled in Globe and Mail

Wednesday, August 12, 2015 - 4:00am

The success of OCAD University’s revamped Advertising program has received positive coverage in the Globe and Mail.

The program was redeveloped three years ago based on extensive industry research by Associate Professors Sandy Kedey and Ann Urban. It addresses the rapidly evolving demands of the advertising industry, offering a thesis stream and an advertising concept stream.

Kedey, the newly-appointed chair of the Advertising program, says this has led to the unprecedented hiring rate of graduating students.

In the concept or “boot camp” stream, big-name businesses present creative briefs to students who work in teams to come up with solutions. The businesses give feedback and rate the work while the students gain professional experience before entering the industry.

The thesis-style stream allows students work independently to create ground-breaking innovative, integrated campaigns and a body of work connected to a brand or relevant issue.


Urban & Co. wins Canadian Agri-Marketing Association recognition

Monday, December 8, 2014 - 5:00am

Associate Professor Ann Urban’s consultancy company, Urban & Co., has been recognized with multiple merit awards and wins, including best campaign, by the Canadian Agri-Marketing Association (CAMA), a network of agricultural marketing and business professionals.

The annual Best of CAMA awards program celebrates excellence in agriculture marketing in Canada. Urban & Co. were named as finalists 19 times in 14 categories, receiving 8 merit awards, and winning three categories: Total campaign $100,000 - $250,000 for their DEKALB Electric Wing Brand Campaign; Special events for the 2014 AALP Dream Auction; and Newsletters – internal or external for their DEKALB ‘UPDATE’ Newsletter Series.

Ann Urban teaches in OCAD U’s Advertising program. For more than 25 years, she has worked in the highest levels of Canadian advertising. As an Associate Creative Director at Ogilvy & Mather, she helped build major Multi-national brands for American Express, Campbells, Duracell, Unilever, Kraft General Foods and many more. After graduating from OCAD U with scholarships in both design and advertising, she quickly moved on to senior positions at several major multi-national agencies, including McCann-Erickson and J. Walter Thompson. In 1991 she formed Urban & Co., where she has built profitable brands for over a hundred blue-chip companies, winning dozens of national and international awards.