Sylvie Lamont

Currently Vice President, Creative at SJC Content in Toronto, Sylvie infuses hindsight, insight and foresight to drive creativity to the next level. Developing integrated retail campaigns across multiple channels for retailers around the world. A strategic creative leader in communications, advertising and design with a strong record of success in driving engagement through ecosystems that bring insight and smart content together in a way that emotionally connects with audiences.

Rosalinda Graziano

Rosalinda began her career in advertising at the tender age of 15 at her Dad's grocery store. She was the official staff illustrator and typesetter of all the produce signs. When not creating award?winning, hand drawn produce signs for such notable clients as Artichoke and String Beans, Rose busied herself at the snack counter where she would entertain (or annoy) the customers with her merry badinage and double espresso sales pitch.

Nick Goso

Goso is a hybrid creative practitioner concentrating on meaningful communication through creative innovation, storytelling and design.

GradEx 2017 creative – Call for submissions

GradEx 2017 Call for Creative
Tuesday, November 1, 2016 - 4:00am

Open to all current OCAD University students

Showcase your talent by submitting an application to design the creative concept for GradEx 2017. The selected design will be used on posters, the event website, ads and other promotional materials. This is a great opportunity to have your work featured at one of Canada’s largest art, design and digital media exhibitions, and for your design to capture the energy, creativity, and hard work of the 2017 graduating class.

It’s simple:

  1. Send us a written proposal that outlines your approach in terms of design process and inspiration (one page maximum), include your current resume and examples of your work. The selection committee will be judging your application based on your existing work, only.
  2. Three selected students will receive $500 each to develop their approach. Selections will be made based on your ideas, resumes and existing work.
  3. The student whose work will be used in GradEx 2017 promotional materials will receive $2000 for their concept. OCAD U will be responsible for producing the promotional materials (posters, ads, etc.) and will cover associated costs.

Submit your concept by November 1, 2016

Submission details at


Submission Key Dates

Stage 1: Proposal Outline
Deadline date for submission November 1, 2016.


Stage 2: Jury Selection of Three Submissions
Three students will be selected and notified by phone and email by November 9, 2016


Stage 3: Further Development
Each of the three selected students will be paid $500 to further develop their approach which will be due for submission November 23, 2016. Further briefing details around the creative development will be provided at this time and the three selected student will be asked to sign a participation agreement.


Stage 4: Final Jury Selection
Upon further review of the concepts developed by the three selected students, one of the three will be selected by the jury to be used in promoting GradEx 2017 and the student will be paid $2000. This selection will be made by November 30, 2016.


Selection Criteria and Process

All proposals will be evaluated based on creativity of approach (submission), experience and qualifications (resume), and previous works (submitted samples of existing work). A jury comprised of faculty, students and external industry members will make up the selection committee. Following selection of the three students, they will be asked to mock-up the final design which will then be presented for final selection by the Jury.  OCAD University has the right to refuse the final design.


Submission Details
Full info, including how to submit can be found at:


Open to all existing OCAD University students

Venue & Address: 
GradEx 2017 Call for Creative