(Toronto—October 6, 2011) This fall, smart Canada, a division of Mercedes-Benz Canada Inc. and OCAD University challenge art and design students in a competition celebrating style, innovation, sustainability and playfulness, by asking students to design a thought-provoking wrap for the smart fortwo.
Organized by OCAD U's Faculty of Art, the competition is open to fourth-year students-individuals and teams-in both the Faculties of Art and Design. The winning concept will be awarded a $5000 prize and a full production of the concept that will be revealed at OCAD U's Project 31 fundraising auction in March, and showcased as part of the university's 98th annual Graduate Exhibition in May. The competition is part of the university's 135th anniversary celebration, and smart Canada is pleased to support the Faculty of Art Innovation Fund, established to leverage innovation of faculty and students through projects and initiatives that support the realization of the Faculty of Art's Academic Plan.
"We are delighted to broaden our existing partnership with smart Canada and Mercedes-Benz Canada Inc. through this unique opportunity, and to have our students conceive a wrap design for one of the most technologically advanced vehicles today," said Dr. Vladimir Spicanovic, Dean of OCAD U's Faculty of Art. "Merging sustainability with artistic imagination and aesthetic innovation is at the core of this exciting project."
"The revolutionary smart fortwo began as an innovative idea from forward-thinking engineers who challenged the status quo. This ground-breaking concept ultimately went on to pioneer an entirely new segment that redefined intelligent transportation here in Canada and around the world," said Richard Trevisan, Director, smart Canada. "Considering our remarkable heritage, there is a natural connection between the smart brand and expressive design. In fact, the smart fortwo's iconic status was reinforced when it became the only automobile still in production to be displayed at the New York Museum of Modern Art. The smart fortwo provides an ideal canvas for students to demonstrate their creativity, and we are extremely proud to sponsor a competition that will provide an outlet to recognize and help cultivate the extraordinary talent that exists in this country."
The competition kicks off in mid-October with an information session for students and the launch of a display of a smart fortwo at the campus for students to contemplate as they prepare their submissions.
About smart Canada
smart Canada is responsible for the sales, marketing and service for the smart brand in Canada. Produced in one of the most modern and environmentally friendly plants in the world in Hambach, France, the smart fortwo is a safe, comfortable and extremely versatile vehicle that offers exceptional fuel consumption and segment-leading low vehicle emissions. Since its launch in Canada in the fall of 2004, smart Canada's nationwide network of 52 dealers across the country have sold over 20,000 smart fortwos. Further information about the smart can be found online at http://www.thesmart.ca/, facebook.com/smartCanada and twitter.com/smartCanada.
OCAD University (OCAD U): 135 Years of Imagination
OCAD University (www.ocad.ca) is Canada’s “University of the Imagination.” The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.
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Download this release as a PDF file.
Students: Download the competition brief and application form (PDF). Visit the events calendar for the competition schedule. Questions? Contact John Deal in the Faculty of Art at email@example.com or 416-977-6000 Ext 373.
Media, please contact:
Sarah Mulholland, Media & Communications Officer, OCAD U
416-977-6000 Ext. 327 (mobile Ext. 1327)
JoAnne Caza, Director, Communications-Public Relations, Mercedes-Benz Canada
Michael Minielly, Supervisor, Public Relations, Mercedes-Benz Canada