Faculty of Design
Faculty Sabbatical Talk presented by: Frederick Burbach, Associate Professor of Communication Design (Graphic Design, Typography & Branding).
Frederick Jon Burbach is Associate Professor of Communication Design (Graphic Design, Typography, & Branding). In addition to his academic career Burbach has worked for more than 30 years in brand development and design for clients in Europe and North America. His experiences include Deutsche Telekom, BMW, Swisscom, Swiss Bank Corporation, SIG Group, EniChem, Muller Martini AG, Rieter AG, PepsiAmericas, Diebold, and Steelcase. Since 2010, his branding practice is in support of organizations for the betterment of humanity including Aarya Ltd., and Singing Cities Ltd., in the United Kingdom, and Pelikan Environmental Solutions in the United Arab Emirates. Burbach’s research interests are in brand development, design fundamentals, history of typography, letterform design, and Swiss poster design. His personal creative practice focuses on the integration of typographic forms with photography. His Sabbatical Talk will address a range of research, practice, and personal creative projects. Writing and the codification intellectual capital around professional practice, design history, theory, and criticism will be discussed. Central to his sabbatical year effort is his forthcoming book on strategic brand development Form Follows Strategy: Strategic, Structured, and Sustainable Brand Development for Organizations.