2020 Media Futures

2020 Media Futures is an ambitious, multi-industry strategic foresight project designed to understand and envision what media may look like in the year 2020; what kind of cross-platform Internet environment may shape our media and entertainment in the coming decade; and how our firms and organizations can take action today toward capturing and maintaining positions of national and international leadership.

The purpose of 2020 Media Futures is to use open-source strategic foresight for the benefit of the creative cluster — the book, magazine, music, film, television and interactive digital media industries – to help organizations and individuals “future-proof” themselves and their creative livelihoods. These creative professionals include writers, filmmakers, producers, music label executives, game developers, programmers, and other media franchise specialists. To help them prepare for the future, we employed strategic foresight research methods and practices. You can learn about our strategic foresight research methodology and project structure. But before recounting that material, we present the heart of the project, the narrative and contextual scenarios developed through this consultative, participatory process.

These scenarios are the result of analytical and synthetic work described in the pages that follow: horizon scanning for signals and trends in consumer behaviour and the media industries; collaborative workshops with industry experts and professionals; and sense-making exercises led by sLab team members to understand the data that we gathered.

In many ways, the scenarios were the ultimate goal of the project: four unique visions of possible futures that members of the creative cluster could read, critique and engage with. But as we discovered, the research process that led to their writing was its own reward. Ontario’s creative community is diverse, highly opinionated and innovative.

Through our interactions together we gained experiential learning about the needs of these industries, but also a rich understanding of their hopes and fears for the future. Our participants in turn clearly took advantage of opportunities to establish new network connections with one another at our events. We are grateful for the honesty and energy of their contributions to this project.

–Greg Van Alstyne and Madeline Ashby

Other Partners Include:

  • Achilles Media
  • Association of Canadian Publishers (ACP)
  • Breakthrough New Media
  • Canadian Broadcasting Corporation (CBC)
  • Canadian Media Production Association (CMPA)
  • Canadian Radio and Television Commission (CRTC)
  • Corus Entertainment
  • GestureTek
  • GlassBOX Television
  • Maple Leaf Sports and Entertainment Ltd. (MLSE)
  • Marblemedia
  • National Film Board of Canada (NFB)
  • Nordicity
  • OCAD University
  • Ontario Centres of Excellence (OCE)
  • Screen Industries Research and Training Centre (SIRT), Sheridan Institute
  • St. Joseph Media
  • Universal Music Canada
  • York University

 

For more information, please visit http://slab.ocadu.ca/project/2020-media-futures.

Advisor: 
2020 Media Futures: Cover Image featuring title in white font on a purple background with OCADU and sLab logos
Monday, October 23, 2017 - 11:30am
Lab Member: 
Greg Van alstyne
Lenore Richards
Suzanne Stein

The Aut(hers) - Drop-In Writing Workshop

the aut(hers), call for writers, artists, designers, humans become part of a final thesis project for gradex
Tuesday, April 4, 2017 - 12:00pm to Friday, April 7, 2017 - 6:00pm

The Aut(hers) is a participatory thesis project by Maricar Leonardo aimed at challenging feminine identity within classic literature through an alternative publication process. Through an interactive website, authors will re-write classic texts using subversive erasure. The work and name of all authors will be printed and will become part of the final exhibit at GradEx. 

Drop in to the Learning Zone from Tuesday April 4th to Friday April 7th, between 12pm-3pm (3-6pm on Friday), to participate in this project and re-write a classic text to be included in Maricar's thesis presentation!

Venue & Address: 
The Learning Zone, 113 McCaul St., main floor
Cost: 
free!

Art and Interactive Projections: Tentacles

This research employs interactive public video projection to explore emerging social constructions involving play and ad hoc communities. In these installations the viewer is encouraged to participate in unstructured play. As with every interactive experience (and in fact, most other things in life) there is the initial satisfaction resulting from simply figuring out how one’s decisions, gestures and actions cause reactions and create effects in the surrounding environment.

The interplay of scale – the small screen in the palm of one’s hand contrasted with the large public screen on the facade of a building – parallels other central human experiences. The intimacy of touch, for example, is contrasted by the dominance of projected, broadcast visual stimuli, while the screen – the sign – forms a kind of text waiting to be read. Your personal space simultaneously shrinks and expands as the tiny gestures you make with your fingers are magnified for all to see. Public and private stand in stark contrast, highlighting dichotomies like wireless and wired, perception and cognition, knowing and being.

Operating from within the crowd, viewers or players had the opportunity to step onto the stage of the projected environment – to display themselves in action, engaged with other virtual beings. Movements, gestures and displays become part of this spontaneous public performance, suggestive of the activity on a dance floor, where typical rules about decorum, reservation, engagement with strangers and physical contact are suspended. Each private, gestural experience is amplified publicly as a by-product of being within a crowd. Taking action in public in this way constitutes one layer in the creation of community. Our behaviours and others’ meld to generate simultaneous effects, creating a joint awareness that forms the cornerstone of our collectivity.

Play is presented as a free-form, creative activity – a childlike enthrallment with exploration, skill-learning and sharing. The scale and location of the displays encourages parallel play and the growing awareness of the activities of other players nearby. The public nature of the experience creates the opportunity for ambient performance, where other players’ awareness of you subtly influences and rewards your behaviour. Finally, these factors combine with the ambiguous structures and activities built into each project to encourage social play and collaboration in an emerging, shared activity.

http://www.tentacles.ca
 

Exhibitions
Talk to MeMuseum of Modern ArtNew York City, USA, July – November 2011
Transmission, GLOBAL SUMMIT 2011Victoria, Canada, February 2011
MediaCity 2010, Bauhaus UniversityWeimar, Germany, October 2010
Festival du nouveau cinemaMontreal, Canada, October 2010
Mobilefest, Museum of Image and SoundSao Paulo, Brazil, September 2010
Nuit Blanche, Lennox Contemporary GalleryToronto, Canada, October 2009

Publications
Geoffrey Shea and Michael Longford. Large Screens and Small Screens: Public and Private Engagement with Urban Projections. Media City: Interaction of Architecture, Media and Social Phenomena. J. Geelhaar, F. Eckardt, B. Rudolf, S. Zierold, M. Markert (Eds.) Bauhaus-Universität, Weimar, Germany, 201-210, 2010
Geoffrey Shea, Michael Longford, Elaine Biddiss. Art and Play in Interactive Projections: Three Perspectives. ISEA, Istanbul, 2011
Geoffrey Shea and Michael Longford. Identity Play in an Artistic, Interactive Urban Projection. CHI Workshop: Large Displays in Urban Life, Vancouver, 2011

Presentations
M. Longford, Connecting Talent in Digital Media, MITACS and the NCE GRAND, Mississauga, Canada, September 2010
M. Longford, “Digital Media: Successes and Accomplishments in Canadian Digital Media Research,” Canada 3.0, Stratford, Canada, May 2010
R. King, International Centre for Art and New Technologies (CIANT), Prague, Czech Republic, March 2010
G. Shea, Mobile Experience Innovation Centre (MEIC), Ontario College of Art and Design University, Toronto, Canada, February 2010
G. Shea, M. Longford, R. King, Discovery 2010, Ontario Centres of Excellence, Toronto, Canada, May 2010
R. King, Music in a Global Village Conference, Budapest, Hungary, December 2009
M. Longford, G. Shea, iPhone Developer's Group, Augmented Reality Lab, York University, Toronto, Canada, November 2009
M. Longford, Project Demonstration - A New Media Gathering, Town of Markham, Markham, Canada – October 2009
M. Longford, “Tentacles: Design, Technology and Interdisciplinary Collaboration in the Mobile Media Lab” PEKING/YORK SYMPOSIUM: Interdisciplinarity, Art and Technology, York University, Toronto, Canada, October 2009
G. Shea, “Artifact or Experience: Presenting Network Mediated Objects,” Interacting with Immersive Worlds, Brock University, St. Catharines, Canada, June 2009

Image of people looking abstract images projected on a wall
Wednesday, February 15, 2012 - 4:30pm
Lab Member: 
Rob King
Micheal Langford
Geoffrey Shea
Ken Leung
David Green