(Toronto—October 25, 2011) A new digital media undergraduate program allowing students to specialize in areas such as business innovation, data visualization, health and wellness and gaming is coming to OCAD University next fall.
The Digital Futures: Technology/Innovation/Design/Art (DF:TIDA) undergraduate program links digital technology and innovation with Design and Art studio practice. Students will graduate with either a Bachelor of Fine Arts (BFA) or a Bachelor of Design (BDes), with a specialization in digital media and related technologies. Prospective students can apply for the program now through the Ontario Universities Application Centre for the 2012/13 academic year.
"The Digital Futures undergraduate program links multiple studio-based digital media concentrations in the Faculty of Art and Faculty of Design, augmenting our existing curriculum with new courses that reflect the expertise and skills of the university's new faculty engaged in research and digital practice," explained OCAD University President, Dr. Sara Diamond. "With the launch of our Digital Futures Masters program in September 2011, and our Digital Futures research program, this new undergraduate major represents the full realization of the Digital Futures Initiative at OCAD University."
DF:TIDA students are able to specialize in one of five areas:
- Physical Computing
- Data Visualisation
- Inclusive Design
Students in the DF:TIDA program will acquire skills in computation, physical computing, data visualization, screen-based media, gaming, and business, and will be well-positioned to work across the digital media sector from either art, design or critical perspectives.
Digital Futures: Technology/Innovation/Design/Art (DF:TIDA)
A compete program overview and course guide is available on the OCAD University website.
The Digital Futures Initiative at OCAD University
The launch of OCAD University's Digital Futures Initiative in May of 2007 was made possible through a transformative $2 million annual investment by the Ministry of Training, Colleges and Universities that OCAD University leveraged with support from industrial partners and other provincial and federal ministries.
The Digital Futures Initiative supports student learners to become entrepreneurial and research leaders in a future world of ubiquitous digital technology and communication, as well as enabling them to master contemporary digital skills. Drawing on faculty from across the university and working in collaboration with a broad range of Canadian and international private and public sector partners, the Digital Futures Initiative (DFI) is a set of new cross-disciplinary programs, research, and innovation activities. Minors, a major, a suite of graduate programs and continuing education offerings are providing learning opportunities in digital art, media and design, and ICT, linking this knowledge to emerging technologies with applications in fields such as art/design and science, sustainability, health and wellness, accessibility, diversity, and global innovation and business development.
Key milestones have included:
- Enhancement and modernization of OCAD University's curriculum: minors, a major and a suite of graduate programs are now offered:
Digital Futures: Technology/Innovation/Design/Art (DF:TIDA) - BFA, BDes;
Master's in Inclusive Design (MDes); and
Digital Futures Graduate program (MA, MDes, MFA, Graduate Diploma);
- Hiring of six new faculty who are digital leaders and additional hiring of digital experts in other program areas;
- OCAD University has established has launched successful research and commercialization partnerships, leveraging funding from MTCU (including an additional 7.5 in capital funding) and MRI (9 million) to create the Institute for Digital Media Research and Innovation;
- Roll-out of Digital Infrastructure across the campus and integration of Digital Tools and teaching methods into all aspects of curriculum;
- Launch of the Centre for Innovation in Arts & Design Education (CIADE);
- The multi-institutional/multi-industry Inclusive Design Institute led by OCAD U's Inclusive Design Research Centre (IDRC) of 25 researchers;
- Launch of the Mobile Experience Innovation Centre (MEIC), a public-private not-for-profit consortium that brings together students and faculty from OCAD U and other universities and colleges with industry leaders in the quest for groundbreaking digital mobile applications.
- Acquisition of digital resources for teaching and learning
- Acceleration of online and blended learning.
OCAD University (OCAD U): 135 Years of Imagination
OCAD University (www.ocad.ca) is Canada’s “University of the Imagination.” The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.
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For more information contact:
Sarah Mulholland, Media & Communications Officer
416-977-6000 Ext. 327 (mobile Ext. 1327)