A Sketchbook Overview

Backyard Sketch by Sam Bertram
Classic Florals by Sam Bertram
Lazy Unicorn by Sam Bertram

So what do you include in your sketchbook if you aren't drawing from the infinite lists found online? Everything is the short answer. As an illustrator your interests need to expand past visual art, artists and designers. You need to be a collector of information and things. This means you must be interested in everything from politics to the environment, to pop culture, and even historical facts. Becoming a curator of information, will help you in creating those sketches. Be sure to be observing the world around you. Go to your local coffee shop, train station, or mall and draw. Draw the elderly man drinking a coffee, the tourists waiting for their 3 o'clock train, or the children running through the mall food court. All of these things show that you are observing and taking in the information surrounding you. It is this information which will allow you to convey the solutions to the problems proposed to you from potential clients. 

Don’t forget, as an illustrator you are essentially a problem solver, an image maker and a designer. Your goal is to help your prospective client navigate their current problem, while producing a clear solution, using the imagery you create as the key communication tool. Whether this is through traditional mediums, such as oil paintings, or digital mediums using Photoshop or Illustrator your imagery must start with a rough piece. This is one of the reasons a sketchbook is so important. You're work will evolve and change as you weed out the less relevant concepts for your final illustrations. This is where your sketchbook will be used as a form of process or idea book. Whether it be rough sketches, composition drawings, or colour roughs, your sketchbook is where all of these ideas should start to take form. Showing this process in your sketchbook, gives those viewing it a look into your creative process, which is what universities such as OCAD U are looking for.

Finally, remember to use your sketchbook to explore and have fun. Although your expected to be using your sketchbook for rough work and concepts, you should also be using your sketchbook as an outlet to explore new mediums, express silly ideas, and draw what you are interested in. A sketchbook can be an expression of yourself, where all ideas, good or bad begin. Don’t be afraid to use a strange new color palette on a silly doodle of a unicorn riding a dragon. Or to make a tape drawing out of the new colored tape you found in the crafts isle of the art store. Make sure you enjoy the time you spend in your sketchbook. Schools, like OCAD University are looking to the sketchbook to see your thought process, and your experimentation. They want to see someone who is constantly observing and consistently creating.

Use your sketchbook as a tool to create, to observe, to retain information, and to experiment with new techniques, tools, and to express yourself and your works. Using some of these will create an excellent example of your work and yourself as a creator.

Author: 
Samantha Bertram
Template: 
Standard Template

Tips and tricks to build a strong portfolio

Don't stress out! OCAD U student Olga Kholod talks to Casey Hinton about how to build a strong portfolio when you are applying to OCAD University

Department: 
Embed Video: 

Relaunch of ocadillustration.com

Monday, May 2, 2016 - 8:30pm

I am delighted to announce the relaunch of ocaduillustration.com, showcasing thesis portfolios of the Illustration Program's 2016 Graduating Class!

Congratulations to student representatives and designer Garry Ing (OCADU 2009 ) on the beautiful redesign of this site and for carrying on a program initiative that began in 2009. 

In addition to this year’s crop of talented artists, visitors can view archived work from previous graduates, as well as connect to their most current sites.

I encourage you to take a look. It is a wonderful collection of images to mark OCAD U’s 101st Annual Graduate Exhibition!

PAUL DALLAS

CHAIR, ILLUSTRATION

OCAD UNIVERSITY

Creative Workshops

Event Poster for Portfolio Workshops
Saturday, February 8, 2014 - 4:00pm to 9:00pm

Creative Workshops

Boost your portfolio with OCAD University

At OCAD U, we have developed a unique program of daylong Creative Workshops designed to give prospective students the opportunity to explore new territory, to build confidence in your skills as a visual communicator and to get a sense of what its like to be a student here.

Pre-registration and payment required. Visit our online registration secure payment site, https://portfolioclinic.ocad.ca, to sign up.

Venue & Address: 
OCAD University 100 McCaul St. Toronto, Ontario
Website: 
http://www.ocadu.ca/prospective_students/preparing_a_portfolio/Creative_Workshops.htm
Email: 
portfolioclinics@ocadu.ca
Phone: 
416-977-6000 ext. 2055
Cost: 
$90.40 ($80 plus HST)

Creative Workshops

Event poster for Creative Workshops
Saturday, January 25, 2014 - 4:00pm to 9:00pm

Creative Workshops

Boost your portfolio with OCAD University

At OCAD U, we have developed a unique program of daylong Creative Workshops designed to give prospective students the opportunity to explore new territory, to build confidence in your skills as a visual communicator and to get a sense of what its like to be a student here.

Pre-registration and payment required. Visit our online registration secure payment site, https://portfolioclinic.ocad.ca, to sign up.

Venue & Address: 
OCAD University 100 McCaul St. Toronto, Ontario
Email: 
portfolioclinics@ocadu.ca
Phone: 
416-977-6000 ext. 2055
Cost: 
$90.40 ($80 plus HST)

Supporting Documents: Résumé/CV, Cover Letter & Statements

Event poster
Wednesday, January 22, 2014 - 8:00pm to 9:30pm

Hands-on workshop to build your professional documents!

A repeat offering of the Jan. 20 workshop, all students are invited to attend this session where we will outline best practices and explore current trends related to résumés, CVs, cover letters and artist/design statements. A significant portion of this session will be dedicated to a guided workshop which will help you build or refine your documents.

Delivered by the Career Development office, this is part of a comprehensive series of FREE workshops intended to support student success.

Venue & Address: 
Room 1516, 5th Floor 113 McCaul St. Toronto, Ontario
Website: 
http://www.ocadu.ca/careerdevelopment
Email: 
zfarber@ocadu.ca
Phone: 
<p>416-977-6000 x3843</p>
Cost: 
Free

Creative Workshops

Creative Workshops Poster
Saturday, January 11, 2014 - 4:00pm to 9:00pm

Boost your portfolio with OCAD University

At OCAD U, we have developed a unique program of daylong Creative Workshops designed to give prospective students the opportunity to explore new territory, to build confidence in your skills as a visual communicator and to get a sense of what its like to be a student here.

Pre-registration and payment required. Visit our online registration secure payment site, https://portfolioclinic.ocad.ca, to sign up.

Venue & Address: 
OCAD University 100 McCaul St. Toronto, Ontario
Website: 
http://www.ocadu.ca/prospective_students/preparing_a_portfolio/Creative_Workshops.htm
Email: 
portfolioclinics@ocadu.ca
Phone: 
<p>416-977-6000 ext. 2055</p>
Cost: 
$90.40 ($80 plus HST)

Résumé/CV, Portfolio & Interview Skills Drop-In Clinic

Resume Drop In Logo
Thursday, October 9, 2014 - 7:00pm to 8:30pm

Immediate, applicable feedback!

Students are invited to drop in to meet one-on-one with representatives from Career Development and Experiential Learning, who can help direct the development of your résumé, CV, cover letter, portfolio and other professional documents.

Get the immediate help you're seeking, whether you're considering employment this semester or opportunities after graduation! Every student will be provided with additional take-away resources for later use.

Venue & Address: 
The Learning Zone 113 McCaul St. Toronto, Ontario
Website: 
http://www.ocadu.ca/services/career-development/workshops-events.htm
Email: 
zfarber@ocadu.ca
Phone: 
416-977-6000 x3843
Cost: 
Free

New online tools boost the careers of OCAD U students and alumni

Wednesday, September 11, 2013 - 4:00am

(Toronto—September 11, 2013) OCAD University today unveiled two new online services designed to help develop careers and entrepreneurship opportunities among its students and alumni: the 4ormat online portfolio solution and the OCAD U Talent Network.

Through an innovative industry partnership, OCAD U’s entire student body, as well as its faculty members, will have free access to the premium tools available in 4ormat (4ormat.com), a leading portfolio management platform used by creative professionals around the world. 4ormat offers simple drag-and-drop site customization, dynamic theme templates, and integrated tablet/mobile capabilities, among many other powerful features. The partnership has undergone a year-long pilot testing phase at the university, and plans are underway to integrate 4ormat directly into curriculum in the coming months. Students will continue to have free access to the platform for 6 months after graduation.

The OCAD U Talent Network (www.ocadu.ca/talentnetwork) helps students and alumni more effectively connect with potential employers and community-based opportunities. Tested over the summer, the Talent Network replaces OCAD U’s job board tool with a sophisticated, tailored platform that encourages users to upload comprehensive creative profiles and facilitates connections directly through the system. Users can upload professional documents, access customized content and resources, register to participate in events, share information via social media and access the latest information about related service offerings.

“At OCAD University, we aim to develop in our students the skills and entrepreneurial spirit that empower them to forge their own career path,” said Deanne Fisher, Associate Vice-President, Students at OCAD U. “Both 4ormat and the Talent Network represent major investments we’ve made towards preparing tomorrow’s leading artists and designers to apply their creative potential to any number of fields and industries.”

“It is very important to us to make sure our tools are available to the creative minds that will not only help shape our future, but define it,” said 4ormat CEO Lukas Dryja, who is a graduate of OCAD U’s Graphic Design program. “We are very excited to be working with OCAD U, and we look forward to what other possibilities the future will bring.”

“I have used multiple online portfolio services, and I found that 4ormat eclipses them all,” said third-year graphic design student Laura Livingston. “In terms of creativity alone, I can personalize so many different aspects of the site. Not to mention the professional quality of the results. On top of all that, it's all free for us!” 

“The OCAD U Talent Network proved to be a genuinely pleasant way for us to connect with student and alumni creativity,” said Manyun Lucy Zhang of interior furnishings designer Moss and Lam. “We were able to easily and successfully facilitate our recent recruiting efforts.”

About OCAD University
OCAD University (www.ocadu.ca) is Canada’s “university of imagination.” The university, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

# # #

For more information please contact:

Sarah Mulholland, OCAD U Marketing & Communications
416 977 6000 x327
mobile: x1327

Introducing 4ormat: Online Portfolios for OCAD U Students

Introducing 4ormat: Online Portfolios for OCAD U Students
Thursday, October 3, 2013 - 5:00pm

Learn about your exclusive free portfolio and enter to win an iPad Mini!

OCAD University has developed an exciting partnership with 4ormat to provide no-fee access to their online portfolio-building tools for current students and faculty so that they can effectively showcase creative content using a sophisticated, customizable platform.

This pro-guided info session led by 4ormat CEO and co-founder Lukas Dryja will teach you how to set up your custom online portfolio from start to finish.

Tweet "Joining the @OCAD + @4ormat collaboration Oct 3 @ 1pm (rm 230)" and attend the event for your chance to win an iPad Mini!

For more info: http://bit.ly/1aOhdop

 

416-977-6000 x3843

 

bit.ly/1aOhdop

zfarber@ocadu.ca

 

Free

Venue & Address: 
Central Hall 100 McCaul St., Room 230 Toronto, Ontario