Advertising alumni dominate the Cannes Young Lions qualifying competition

 

Wednesday, May 7, 2014 - 4:00pm

OCAD University Advertising alumnus Justin Luu is heading to France this summer where he will represent Canada at the Cannes Young Lions competition. The event is part of the Cannes Lions International Festival of Creativity (formerly the International Advertising Festival), the biggest annual awards show for those working in the creative communications, advertising and related fields. It takes place June 15 to 21, 2014. The Globe and Mail sponsors the Canadian qualifying competition.

The Young Lions asks individuals age 28 and younger with experience in the advertising and communications industry, to work in teams of two on their entries. OCAD U Advertising alumni dominated the event, winning five out of 12 medals:

FILM
Gold: OCAD U alumnus Justin Luu (with Carol Hung) of Rivet Global
Silver: Allie Keith (BDes, 2008) and Cindy Habana (BDes, 2010) of JWT Toronto

PRINT
Silver: Ihar Turtsou (BDes, 2012), with Michael Appleby of Grip Limited
Bronze: Dylan Silvestro (BDes, 2012) and Edward Buchi (BDes, 2012) of Vitamin T

CYBER
Bronze: Alice Blastorah (BDes, 2011), with Shiran Teitelbaum of BBDO

The Young Lions Cyber and Print teams were tasked with creating an ad within 24 hours; the Media teams developed an innovative media strategy within that timeline; and Film teams were asked to create and edit a 30-second commercial within 48 hours, all for environmental group the David Suzuki Foundation. Some 200 teams competed in the four categories.

2014 Globe and Mail Young Lions and Young Marketers were announced at the Canadian Media Directors Council conference in Toronto on May 6.

See all the winning entries.

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Wednesday, May 7, 2014 - 4:00pm

OCAD University Advertising alumnus Justin Luu is heading to France this summer where he will represent Canada at the Cannes Young Lions competition. The event is part of the Cannes Lions International Festival of Creativity (formerly the International Advertising Festival), the biggest annual awards show for those working in the creative communications, advertising and related fields. It takes place June 15 to 21, 2014. The Globe and Mail sponsors the Canadian qualifying competition.

The Young Lions asks individuals age 28 and younger with experience in the advertising and communications industry, to work in teams of two on their entries. OCAD U Advertising alumni dominated the event, winning five out of 12 medals:

FILM
Gold: OCAD U alumnus Justin Luu (with Carol Hung) of Rivet Global
Silver: Allie Keith (BDes, 2008) and Cindy Habana (BDes, 2010) of JWT Toronto

PRINT
Silver: Ihar Turtsou (BDes, 2012), with Michael Appleby of Grip Limited
Bronze: Dylan Silvestro (BDes, 2012) and Edward Buchi (BDes, 2012) of Vitamin T

CYBER
Bronze: Alice Blastorah (BDes, 2011), with Shiran Teitelbaum of BBDO

The Young Lions Cyber and Print teams were tasked with creating an ad within 24 hours; the Media teams developed an innovative media strategy within that timeline; and Film teams were asked to create and edit a 30-second commercial within 48 hours, all for environmental group the David Suzuki Foundation. Some 200 teams competed in the four categories.

2014 Globe and Mail Young Lions and Young Marketers were announced at the Canadian Media Directors Council conference in Toronto on May 6.

See all the winning entries.