Associate Professors Sandy Kedey & Ann Urban speak at the RGD Design Educators Conference

 

Saturday, November 14, 2015 - 5:00am

Associate Professors Sandy Kedey & Ann Urban (Advertising Faculty) recently spoke a the RGD Design Educators Conference 2015
Submission: Category: “Transmission”

http://www.rgd.ca/events-and-programs/educators-conference

Abstract:

Perception versus reality: Qualitative research exploring the intersections between design education and an evolving industry
As design educators and professional practitioners ourselves, we understand the challenges surrounding the subjects of currency, relevancy and authenticity in design education today.
Technology and workforce demands have impacted not just the classroom but the boardroom, and both sides are scrambling to understand and address the ever-changing implications.
We surveyed 100 students, graduates—and the CD’s, CEO’s and clients who employ them, to gain a better understand of the expectations and needs of all stakeholders in this shifting landscape.
Comparing and contrasting the conflicting voices of the stakeholders has proven to be a study in opposites: opposite needs, opposite expectations, including:
• Entitlement vs. reward for accomplishment
• Creative indulgence vs. professional discipline
• The need for on-going input vs. the need to work independently
• Confidence/ego vs. collaboration
• Portfolio vs. personality
• Internships vs. job security
• Realistic vs. idealistic expectations around salaries, work-life balance, starter jobs and how the industry works.
Applying this research to the new advertising stream at OCAD University has resulted in a more collaborative teaching model bringing clients and “real world” perspectives, projects and feedback, right into the classroom.
Were we successful? Student participants anonymously graded the course value and learning as 100% across all key measures.
We are at an intersection where both industry and academia are simultaneously working along parallel paths to address change. What better time to gain a deeper understanding of the changing landscape and us this as a catalyst to re-evaluate how we teach and inspire new techniques?

Sarah Tranum, "CleanCube Project" Poster
The Office of Research & Innovation is excited to launch of the fourth iteration of the "This is Research" campaign to raise awareness about research at OCAD University.
Rendering of black industrial structure against black background
The Artist Project Contemporary Art Fair and The Centre for Emerging Artists and Designers are excited to announce Andre Baynes as the 2020 Recipient of the Artist Project Career Launcher.
The OCAD U Print Shop will be closing at 6:00pm on Monday, January 27th due to illness. We apologize for any and all inconvenience.   
Photo of two large landscape collages with wood frame door in middle
The Gladstone Hotel and the Centre for Emerging Artists and Designers are thrilled to announce the recipients of the 2020 Come Up To My Room Career Launcher, Maxwell Lander and Aaron Jones.
The OCAD University community is deeply saddened by the news of the Ukraine International Airlines plane crash that claimed the lives of 176 people near Tehran yesterday. 
DesignTO bus advertisement rendering.
This year, DesignTO partnered with OCAD University’s Design4 program to create look and feel of the festival’s 10th Anniversary.
OCAD University mourns death of Jeremy Vincent Urbina, student in the Faculty of Art
Abid Virani and Aliwar Pillai, co-founders, Fable Tech Labs (photo courtesy: Forbes)
OCAD U alumni, Alwar Pillai and Abid Virani, co-founders of Fable Tech Labs, were named in Forbes Magazine’s latest Top 30 under 30 list.
Saturday, November 14, 2015 - 5:00am

Associate Professors Sandy Kedey & Ann Urban (Advertising Faculty) recently spoke a the RGD Design Educators Conference 2015
Submission: Category: “Transmission”

http://www.rgd.ca/events-and-programs/educators-conference

Abstract:

Perception versus reality: Qualitative research exploring the intersections between design education and an evolving industry
As design educators and professional practitioners ourselves, we understand the challenges surrounding the subjects of currency, relevancy and authenticity in design education today.
Technology and workforce demands have impacted not just the classroom but the boardroom, and both sides are scrambling to understand and address the ever-changing implications.
We surveyed 100 students, graduates—and the CD’s, CEO’s and clients who employ them, to gain a better understand of the expectations and needs of all stakeholders in this shifting landscape.
Comparing and contrasting the conflicting voices of the stakeholders has proven to be a study in opposites: opposite needs, opposite expectations, including:
• Entitlement vs. reward for accomplishment
• Creative indulgence vs. professional discipline
• The need for on-going input vs. the need to work independently
• Confidence/ego vs. collaboration
• Portfolio vs. personality
• Internships vs. job security
• Realistic vs. idealistic expectations around salaries, work-life balance, starter jobs and how the industry works.
Applying this research to the new advertising stream at OCAD University has resulted in a more collaborative teaching model bringing clients and “real world” perspectives, projects and feedback, right into the classroom.
Were we successful? Student participants anonymously graded the course value and learning as 100% across all key measures.
We are at an intersection where both industry and academia are simultaneously working along parallel paths to address change. What better time to gain a deeper understanding of the changing landscape and us this as a catalyst to re-evaluate how we teach and inspire new techniques?