OCAD University advertising students and creative team Katie Liang and Greg Smallwood have been making waves lately. Their Unexpected connections campaign project for Scrabble was recently awarded by the Advertising & Design Club of Canada's student competition. The campaign also won a student award from Applied Arts.
"With this campaign, the alphabet was our playground. Scrabble is all about forming something new out of the existing, and we thought there was a great opportunity to showcase how easily one thing can turn into another - literally. All in all, we wanted to showcase the playful side of an iconic game," says Katie.
Advertising students Greg Smallwood and Katie Liang
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