The Fem-LED research project at OCAD University’s Super Ordinary Laboratory examines the barriers and enablers for female leadership in Interactive and Digital Media (I&DM) and, more broadly, in the Information Communications Technology (ICT) sector. In the course of this project, we realized that the issue was not that female leadership has merely been increasing at a slow rate. Alarmingly, we realized that female leadership, and female inclusion overall, has been declining in these environments for the last three decades.

Interactive and Digital Media includes a variety of content development sectors including Film, Video Games, TV, and Web/App Development. The gender violence that we have come to associate with gaming content and game-makers’ working culture is not an outlying issue; rather, it should be understood as the most notorious of everyday, ongoing outputs and conditions across ICT sectors. As Entertainment or other communication media evolve, we see the same gender difficulties across these domains. Silicon Valley, a major hub of entrepreneurialism and innovation in ICTs, is also rapidly becoming infamous for its anti-women culture. Now this culture is spreading geographically. There are countermovements that value diversity in workplaces and are aware of gender bias as a contemporary problem that must be addressed in order to ensure growth and accountability for equitable gender access and experience in ICTs. A public discourse is growing in recognition that we must confront these barriers to women’s success and, encouragingly, that there are many actions that we can take to forge an alternative future that acknowledges, supports and reaps the benefits of full integration of female innovators in the field.

Our results show that concerned people and organizations must take consistent action across spheres of education, industry and beyond for the culture and climates of ICT & I&DM industries to improve in regard to women.  Currently, ICT & I&DM work environments and outputs are inhospitable to women, fail to properly train them, create life/work imbalances, fail to celebrate and promote women, and miss out on opportunities to make media content and ICT outputs more inclusive. For these reasons, it is imperative that the findings of this report are disseminated widely to, and supplemented by, ICT & I&DM stakeholders, including industry leaders and workers, as well as: members of community groups dedicated to girls and women’s training; leaders and teachers in educational organizations at the primary, secondary and post-secondary levels; and public and private media leaders.  In fact, we encourage the broadest possible dissemination of these findings to the general public.

Success will depend on broad and dispersed efforts, across all related sectors, to encourage ongoing attention to gender-related problems. Remedies are necessary in: educational curriculum and hiring practices; media reporting; industry and governmental hiring and promotion practices in ICT and I&DM sectors; and in public conversations regarding fair and compassionate treatment of women in homes, social spaces, schools, community and at work.



Bodystorm Workshop

On August 21st 2015, The Mission Business Inc. (TMB) - a Toronto-based foresight, design, and innovation consultancy - delivered a workshop intended to surface, circulate, and capture stories from female tech, internet, and digital media entrepreneurs in Ontario. This was one phase of a project, called fem-LED, run by the Super Ordinary Lab inside the Ontario College of Art and Design, and was enabled by support from the Ontario Media Development Corporation.

Purpose of the workshop was to:

  1. Explore the causes of low female participation in information communications technology (ICT) and interactive and digital media (I&DM) leadership with a community of female entrepreneurs and leaders.

  2. Diffusing and contextualizing research from other phases of the Fem-LED project.

  3. Exploring new iterations of The Mission Business (TMB) professional services that deliver value to organizations focused on innovation in the realm of human resources (HR), rather than product development and thought leadership marketing.

At a high level, the purpose of the workshop shared by TMB and OCAD-U researchers was to create a sense of community within a network of female entrepreneurs working in the ICT / I&DM industries in Ontario, and to explore with that group the causes of women dropping out of leadership positions in Ontario companies.

The group of participants who attended the workshop were brought together in the context of a speculative narrative designed by TMB, in order to give all of the women in attendance permission to share stories during the course of the workshop’s proceedings. This narrative introduction was delivered by Dorothy “Dot” Drummond, the CEO of a fictional company called 4Corp created by TMB for workshops and online education programs. 4Corp’s products and services set the company in a futuristic context, but it faces the same challenges that ICT / I&DM companies in Ontario have today, as highlighted in other phases of the Fem-LED research project.

Women and Games

Game studies is the relatively new and multi- and inter-disciplinary academic field of studying games, game design, game players and their role in society and culture more broadly.

To date the themes addressed by feminist game studies can be sketched as work on gendered activity in digital games and feminine preference in play style and game characteristics. Other key studies look to gender equity in game making and to the wider context of access to games. From Brenda Laurel's work in the early 90s (Yates & Littleton, 1999) onwards (long pre-dating any such thing as games studies); critics, commentators and the academy have offered theories and observations on the difference in play habits, styles and consumption of digital gaming exhibited by women and girls. Yet much of the work that has been carried out, seemingly in isolation in the U.K., U.S. and Europe, has cycled through repeating debates on representation, equity and access. For example, some research points to specific gender preference in play style whereas Jenson’s and de Castell’s (2008) work shows that these differences can be more about novice players than about gender. Jenson and de Castell (2008) urged researchers to "rethink the assumptions and presumptions of work on gender and gameplay.." in a call to acknowledge the always situated context of gameplay and game research in order to frame a solid foundation for future work, whether theoretical or practical.

Images from the "BodyStorm" workshop
Friday, November 14, 2014 - 2:45pm to Wednesday, November 30, 2016 - 2:45pm
Lab Member: 
Suzanne Stein
Prateeksha Singh
Mithula Naik
Jill Sharrock

Mobile App Camp

Big brands are typically out of reach for small mobile companies and vice versa. At the same time, smaller companies may offer unique, creative ideas. The Mobile App Camp brings content brands and the broad mobile community together over a summertime start-up weekend to create and pitch new product ideas. The goal is win-win new business opportunities for both brands and start-ups.

Grab your mobile skills and come camping with us August 24 to 26, 2012 at the Mobile Experience Innovation Centre’s Mobile App Camp!

The Mobile Experience Innovation Centre (MEIC) is pleased to announce that Corus Entertainment and Rogers Media are sponsors of Mobile App Camp 2012!

The Mobile App Camp, which takes place August 24 to 26, 2012 at Corus Quay in Toronto, provides mobile and interactive digital media professionals with the opportunity to work in multi-disciplinary teams to brainstorm and develop new mobile app concepts.

As part of Corus and Rogers participation, the camp program will feature an exclusive opportunity for “campers” to develop mobile apps based on Corus Entertainment’s Babar & The Adventures of Badou and Scaredy Squirrel as well as Rogers Media’s Breakfast Television (BT) and LOU LOU Magazine.

Over the course of the weekend, mentors (a.k.a. camp counsellors), will be onsite at Corus Quay to provide direction and expertise. Microsoft will also be onsite providing technical support and information sessions for development on the Windows Phone platform. This is an amazing opportunity to work with your peers, colleagues and major players in the mobile app industry.

At the end of the weekend, participating team members will demonstrate their concept and pitch their business proposal to a panel of sponsors - including representatives from Rogers Media, Corus Entertainment and Bennett Jones - and the best of the best will be offered business opportunities to further their work and be eligible to win prizes!

Those interested in attending Mobile App Camp can apply online through www.mobileappcamp.ca. Approved campers will be provided with all the information required to register via email. There is a $50 per person fee. Full-time students are eligible for a 50% discount ($25). Valid identification will be required at the door.


Check out the Mobile App Camp microsite for additional information: www.mobileappcamp.ca

Please email Patricia McCutcheon at patricia@meic.ca for additional information and sponsorship inquires.

Mobile App Camp Poster
Sponsor Company Logos
Ontario Media Development Corporation
Niagara Interactive Media Generator Logo
Friday, July 27, 2012 - 2:00pm