Photo of Alexander Manu
Photo of Alexander Manu
Alexander Manu
Faculty of Design, Graduate Studies

Area(s) of Expertise

Strategic Foresight and Innovation, Industrial Design, Design Research


Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing."Alexander lectures around the world on innovation, imagination, change agents and strategic foresight."He is a Senior Partner and Chief Imaginator at InnoSpa International Partners , teaches –Innovation, Foresight and Business Design"at the Rotman School of Management, is a Professor at the Ontario College of Art and Design and in Toronto and a visiting lecturer at the Wallace McCain Institute. In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation."For over 20 years Alexander has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever, to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.


1978: Master of Decorative Arts, (MDA - Industrial Design), Faculty of Decorative Arts of the Institute of Fine Arts, Bucharest, Romania

Selected Exhibitions

Conceptual consultant for the most successful international design exhibition of the past 15 years, ToolToys, with eight showings in five countries between 1996 and 2001. Based on Manu's book, the exhibition was organized by the Danish Design Center and had the following showings: 1996 & 2001 Danish Design Center, Copenhagen 2000: Karlsruhe, Germany 1999: Ciudad Real, Spain 1999: Miro Foundation, Barcelona, Spain 1998: Caracas, Venezuela and 1998: Bilbao, Spain 1997: Oslo, Norway ??2000: Participant, Abitare in Tempo, Verona, Italy ??1998: Participant, Notable Canadian Designers, Power Plant, Toronto

Awards \ Grants

RECENT KEYNOTES: "THE CREATION OF NEW VALUE IN DESIGN. Keynote. November 03, 2015. Interplay 2015 IASDR Congress, International Association of Societies of Design Research. Brisbane, Australia "REALITY 2030: Where are we Heading? Panel. October 01, 2015 EFNI 2015. European Forum for New Ideas, Sopot, Poland "NEW BUSINESS MODELS FOR NEW TIMES. Plenary Session Panel. October 02, 2015. EFNI 2015. European Forum for New Ideas Sopot, Poland "BEYOND IMAGINATION: New Value in Business. Keynote. September 30, 2015. GoGuru Launch Kalkstein Co. Warsaw, Poland "VALUE CREATION AS STRATEGY. Workshop. September 30, 2015 GoGuru Launch Kalkstein Co. Warsaw, Poland "TRANSFORMATION, INNOVATION, LEADERSHIP. Workshop. August 14, 2015. ELP 7 McCain Institute for Entrepreneurship, Miramichi, New Brunswick, Canada "TRANSFORMATIONAL INNOVATION. Workshop. May 21, 2015 . Nokian Corporation, Nokia, Finland "THE FUTURE OF WORK. Keynote. May 20, 2015 Office Nomad Series, Volume 7 Helsinki, Finland "VALUE CREATION IN TEH INTERNET OF THINGS. Keynote. May 18, 2015. The Think Company of the University of Helsinki. Helsinki, Finland GUEST LECTURES IN ACADEMIC INSTITUTIONS" 2015. University of New Brunswick. 2015. Schulich School of Business, York University. 2015. University of Helsinki, Finland. 2014. University of New Brunswick. 2013. Kolding Design School, Denmark 2013. Aalto University. Espoo. Finland 2013. University of New Brunswick 2012. University of New Brunswick 2011. Syracuse University, Syracuse, U.S.A. 2011. University of New Brunswick. 2010. University of New Brunswick. 2010. Schulich School of Business, York University. 2009. Schulich School of Business, York University. 2009. University of New Brunswick. 2009. Syracuse University, Syracuse, U.S.A. 2009. University of California, Santa Barbara. U.S.A. 2008. Art Institute of California, San Bernardino, U.S.A.– 2008. University of Applied Sciences, Helsinki. 2008. University of California in Santa Barbara. 2008. Wilfred Laurier University, Waterloo. 2007. McMaster University, Xerox Centre for Entrepreneurship 2007. Estonian Academy of Art and Design 2006. McMaster University, Xerox Centre for Entrepreneurship 2006. International Design School for Advanced Studies Seoul 2006. Temasek Polytechnic, Singapore 2005. University of Toronto. Rotman School of Management 2004. University of Toronto. Faculty of Architecture 2004. University of Toronto. Rotman School of Management. 2003. Syracuse University, Syracuse, U.S.A.; 2002. Rochester Institute of Technology, Rochester, New York 2001. International University Men?ndez Pelayo, Barcelona, Spain; 2000. Anahuac University, Mexico City, Mexico; 2000. Danmarks Designskole Copenhagen, Denmark; 2000. Designskolen Kolding, Denmark; 1999. Universidad de Bogota Jorge Tadeo Lozano, Bogota, Colombia; 1999. Tel Aviv Center for Design Studies, Tel Aviv, Israel; 1999. Syracuse University, Syracuse, U.S.A.; 1998. Beckmans School of Design, Stockholm, Sweden; 1998. Oslo School of Architecture and Design, Oslo, Norway; 1998. Syracuse University, Syracuse, U.S.A.; 1997. Kookmin University, Seoul, South Korea; 1995. Peninsula Technikon, Cape Town, South Africa; 1995. The Design Academy, AIVE, Eindhoven, The Netherlands; 1995. Escola de Disseny Elisava, Barcelona, Spain; 1994. Universidad Autonoma de Nuevo Leon;, Monterey, Mexico; 1994. Universidade Catolica do Parana, Curitiba, Brazil; 1994. Ewha University, Seoul, South Korea and 1994. Escola de Disseny Elisava, Barcelona, Spain;


Canadian Thermos Betacom Corporation Electrohome Endpoint Research Digital Processing Systems (DPS) Dominion Trust International SemiTech Microelectronics International Verifact Giant Manufacturing LEGO Group Longyear Inc. Mitac International NCR Canada Phonetix Intellecom Rogers Cantel Rothmans, Benson & Hedges Samsonite Canada Sampo Corp. Secure Electrans Ltd. Spectrum Semiconductor Taiwan Video Monitor Corp. Teco Electronics Trillium Manufacturing Vidar-SMS / Sun Moon Star W. Ralston (Canada) Inc.

Selected Publications

"VALUE CREATION AND THE INTERNET OF THINGS: How the Behaviour Economy will Shape the 4th Industrial Revolution. Gower Publishing. UK. 233 pages. Hardback. 2015 "BEHAVIOR SPACE: Play, Pleasure and Discovery as a Model for Business Value. Gower Publishing. UK. 234 pages, Hardback. 2012 "DISRUPTIVE BUSINESS: Desire, Innovation and the Re-design of Business. Gower Publishing. UK. 202 pages, Hardback. 2010 "EVERYTHING 2.0: Redesign your Business Through Foresight and Brand Innovation, DVD Video. New Riders"Edition: 1st. 2009 "THE IMAGINATION CHALLENGE: Strategic Foresight and Innovation for the Global Economy. New Riders. Pearson Educational. 262p. –2006 – "THE BIG IDEA OF DESIGN. Danish Design Center, Copenhagen. 119p.–1999 "TOOLTOYS - Tools with an element of Play. Danish Design Center, Copenhagen. 119p. –1995 "THE HUMANE VILLAGE JOURNAL 2. (editor) The Humane Village Centre for Compassionate Design. 185p. 1995 "THE HUMANE VILLAGE JOURNAL 1. (editor) The Humane Village Centre for Compassionate Design. Toronto. 1994

Professional Affiliations / Boards / Juries

1996 - present International Advisor, Japan Institute of Design 1998 - 2002 Board Member, Design for the World 1995 - 1998 Transition Team Member, ICSID's World Design Council Task Force 1994 - 1997 Program Committee Co-Chair, The Humane Village Congress, The 20th Congress of the International Council of Societies of Industrial Design (ICSID), Toronto 1993 - 1997 Board Member, The Humane Village Center for Compassionate Design 1994 - 1995 Chair, Socially Responsible Design Task Force, Ontario Design Strategy 1993 - 1995 Chair, ICSID\'s World Design Council Task Force 1992 - 1995 Board Member, International Council of Societies of Industrial Design (ICSID) 1989 - 1995 Director, Association of Canadian Industrial Designers (ACID) 1988 - 1992 President, Association of Chartered Industrial Designers of Ontario 1989 - 1990 Advisory, Ontario Arts Council Design Soudings Juries and/or Adjudication ––Jury Member, Feel the Planet Earth –08 CIFIAL Design Award–– ––Jury Member, Taiwan Design Prize, Taiwan 2006. ––Jury Member, Fennia Design Prize, Finland, 2004. ––Jury Member, Braun Design Prize 2003 ––Nominator, 10th Osaka International Design Award, Osaka, 2000. ––Nominator, 9th Osaka International Design Award, Osaka, 1999. ––Nominator, 8th Osaka International Design Award, Osaka, 1997. ––Jury Member, 29th SMAU–Industrial Design Award, Milano, 1996. ––Jury Member, Mino Ceramics Design Competition, Gifu, Japan, 1995. ––Jury Member. Canada Awards for Business Excellence,1989. ––Jury Member, Taiwan Good Design Award, 1988.