Jad Rabbaa is a multidisciplinary digital designer, multimedia strategist, and editor. His interdisciplinary background is the combination of his passion for communication aesthetics and his interest in digital technology.
Jad’s exposure to different fields keeps expanding, spanning over three different continents, two majors, and five languages. Over the past decade, he has worked for a wide array of clients around the world, ranging from TV channels to SMEs and even the public sector. Lately, he has been involved with the United Nations working as a UX designer and strategist at the peacekeeping mission UNIFIL. His experience covers interactive design through web and mobile, incorporating illustrations, animations, and video to serve a seamless user experience and communication.
Jad’s research at the Masters of Digital Futures at OCAD focuses on the use of the state-of-the-art mobile-based and HMD-based Augmented Reality as a futuristic wayfinding tool within indoor complex spaces and how the User Interface and User Experience will develop within the realm of MR and AR.