founder, You X Ventures and Unicorn Dojo
founder, You X Ventures and Unicorn Dojo
Jason Goodman, UX Instructor
Sessional Instructor
Faculty of Design

Area(s) of Expertise

UX Design, User centered design, Interaction Design, Digital Media, Mobile Design, Data Visualisation, Design Research, toy design, empathy toys, Business Model Innovation, Entrepreneurship, Social Innovation Design, startup


Jason Goodman is a Sessional Instructor at OCAD University, having taught UX Design & Prototyping at the Masters Level, Toy Design at the Undergraduate level, as well as corporate training with both continuing education and OCAD Co. (the corprate/business training division). 

Jason has a Masters Degree in Education and has a depth of entrepreneurial experience having started muliple businesses and serviced hundreds of startups & entreprises over the past 10 years. Jason is currently running a boutique UX Design Firm called You X Ventures (based in Toronto) and is launching a new peer to peer co-learning space called Unicorn Dojo in the Spring of 2019. 

Jason is a graduate of the CFC Media Lab (later integrated with OCAD) where he developed a web-connected toy that was licensed by Hasbro & Sesame Street. His work is multidiscinary and crosses multiple domains including Healthcare, Education, Finance, Real-Estate, Law and Social Impact. Jason bring expertise in helping individuals & businesses to establish clear OKR's and execute against those goals using research, design/lateral thinking, human centred design, user experience design & product development. Jason has spoken at various events to discuss Design Leadership, Personal Growth, Mental Health, Inclusive Design and The Future of Education. 

Over the past 10 years, Jason has been deeply engaged with the startup/entrepreurial ecosystem, having supported/collaborated/taught entrepreneurs & companies either incubated or affiliated with MaRS, MaRS Innovation, CSI, Ryerson DMZ, Ryerson DFZ, Ryerson LIZ, Startup Canada, Next AI, CABHI, IdeaBOOST and Next Canada. 


2003 BA, Psychology, McGill University

2006, MA (Hons), Educational Psychology, McGill University 

2007, Certificate, Canadian Film Centre New Media Lab (CFC Media Lab)


Professional Experience

Startup Experience: Current Founder

You X Ventures, Unicorn Dojo

Agency Experience:

Twist Image, ICF OLSON Canada, Kolody. 

Corporate Experience:

TD Bank, Nestle, Scotiabank, Bell Canada, Corus Entertainment, FujiFilm, OLG Lottery, etc. 

Startup Experience:

Eyecarrot Innovations, Awake Labs, TO Health, Convai Medical, Ruutly, Homecare Hub, etc. 



Professional Affiliations / Boards / Juries

Founder, You X Ventures 

Founder, Unicorn Dojo