skedey@faculty.ocadu.ca
OCAD University
Sandy Kedey
Chair
Faculty of Design, Graduate Studies
416-977-6000, Ext. 466
skedey@faculty.ocadu.ca

Area(s) of Expertise

ethics and aesthetics, political thought, Critical Theory, feminist theory, freudian drive theory, psychoanalytic theories

Overview

Chair of the Advertising Program at OCAD University, tenured Associate Professor in the Faculty of Design, and with over 25 years of experience in both Industry and Academia, continuously developing and advising on key programs, committees and initiatives for OCAD U to ensure the institution retains their leading edge in the global communications and creative market. She is fellow to several industry associations, University committees and governance, and in 2015 awarded the prestigious Price Award for Excellence in teaching at OCAD. During Sandy's 25 years of advertising experience in Tier One international agencies, she has received countless advertising awards in Canadian and International markets for integrated creative campaigns and innovation. She is a speaker at both academic and industry conferences, has been published in both academic and industry publications, and is conducting on-going research in the field of design education and consumer behaviour, with interest Inclusive Design, Design for Health and care for the aged, specifically Alzheimer's.

Education

AOCA, OCAD University, Communication & Design Department, 1980 Ryerson University, Department of Interior Design, 1977

Professional Experience

A selection of Tier One clients including: Bell Canada Campbell's Soup Nabob Coffee Kellogg's Kraft Red Cross of Canada Gatorade Eaton's Hudson's Bay Canadian Tire Northern Reflection Birk's Levi Strauss of Canada LCBO Nabob Coffee Holt Renfrew Cadillac Fairview Wrigley WWF Neilsen Cadbury Ritz -Carlton Hotels Assante Financial Management P&G Apotex Cineplex Corus Entertainment CBC

Awards \ Grants

2015 Price Award for Excellence in Teaching, OCAD University, 2015 25 Years Teaching, OCAD University ,2013 ERA, Excellence in Retail Awards, Retail Council of Canada,2012 Archive, 2012 Excellence in Retail Awards, Retail Council of Canada, 2011 ERA, Excellence in Retail Awards, Retail Council of Canada, 2010 20 Years Teaching, OCAD University, 2004 IABC,1996 Marketing Awards (CMA),1992 Cassies,1992 Marketing Awards (CMA), 1991 Magazines Canada,1991,Cassies1990 Billies and Juried,1990 CAPIC,1988 Typographers"International Awards, London, England,1987 Advertising & Design Club of Canada Awards,1986 Marketing Awards (CMA),1986 Advertising & Design Club of Canada Awards,1985 Cannes Lions,1984 Cannes Lions,1984 Advertising & Design Club of Canada Awards,1984 Marketing Awards (CMA),1984 The Bessies,1983 The Bessies,1983 Marketing Awards (CMA),1983 Advertising & Design Club of Canada Awards,1982 The Bessies,1982 Marketing Awards (CMA),1982 Advertising & Design Club of Canada Awards. 1981 The Bessies,1981 Advertising & Design Club of Canada Awards,1980 The Billis 1980 Advertising & Design Club of Canada Awards,1979 Leo Burnett Advertising Scholarship Award and Internship

Selected Publications

Kedey, Sandra and Emily Chan. Talent Scarcity in relation to Industry/Academia and Advertising Program at OCAD U, May 13. 2016. Toronto, Ontario, Canada, 2016. Kedey, Sandra and Ann Urban. Qualitative research exploring the intersections between design education and an evolving industry: RGD Design Educators Conference 2015_George Brown Perception versus reality: –Transmission– Kedey, Sandra and Ann Urban. The End of Teaching As We Know It: Industry based Delivery Models that Succeed: AIGA Design Educators Conference: Spaces of Learning, April 18. 2015. Toronto, Ontario, Canada, 2015. Kedey, Sandra and Ann Urban. Teaching at the speed of business: University Art Association of Canada Conference, (UACC) Oct. 25, 2014, Toronto, Ontario, Canada, 2014. Kedey, Sandra and Ann Urban. Reconnecting today's classroom to the marketplace, RGD/York University Design Educators Conference, Nov. 8, 2013. Toronto, Ontario, Canada, 2013. March 2016, Creative Directions Conference, Registered Graphic Designers of Ontario- Guest Speaker and Panelist (RGD). March, 2016, Creative Directors Speakers Series, no.2. OCAD University February, 2016, Guest Speaker, Sheridan College. January, 2016, Creative Directors Speakers Series, no.1. OCAD University (initiated and developed) January 2016, Marketing Den, Brand Pitch Competition, Juried Panelist, Imagination Catalyst, OCAD University. March 2012, Headstart Speakers Series, Registered Graphic Designers of Ontario- Guest Speaker (RGD).

Professional Affiliations / Boards / Juries

2015 Member RGD, Registered Graphic Designers of Ontario, since 2008 2015 Corporate member Retail Council of Canada, since 1998 2014 WXN Women's Executive Network 2014 STORE Retail Council of Canada Conference 2013 RAC Conference 2012 STORE Retail Council of Canada Conference 2010 Board of Directors to Canadian Mental Health Association 2010 STORE Retail Council of Canada Conference 2009 Board of Directors to Canadian Mental Health Association