OCAD University
Stuart Werle
Associate Professor
Faculty of Design

Area(s) of Expertise

Packaging Design - Surface Graphics & Structure, Branding - Retail & Corporate


In 1974 I formed Werle Design Associates, which specializes in Consumer Packaged–Goods, Structural Package Design, Branding - Retail & Corporate and Brand'strategy. I am the President–and

Creative Director.

My role at Werle Design–includes the participation of initial client design briefings, assist in–the communication–of all objectives and project criteria to my design team, design input &–collaboration,–assist in the art direction of photo shoots, provide creative direction of all design–activity, contribute to–pre-press approvals and press runs, manage the business–activities of the–firm, involved in the–marketing–& development of Werle Design and–the search for business alliances.


A.O.C.A., Industrial Design Department, 1971

Professional Experience

My experience in Packaging Design and Branding has spanned 40 years.–I have partnered with the following clients over my career:

"'sunoco Inc.(A Suncor Company)

"–Bristol-Myers Canada""–

"–General Mills "Lancia Bravo

"–E.D.Smith & Sons Limited

"–Duracell Canada

"–Reckitt & Coleman Canada Inc

"–Campbell Soup Company of Canada Ltd.

"–J.M.Schneider"–Quaker Oats Company Limited

"–Kellogg Canada Inc.

"–Binney & Smith (Canada) Ltd.

"–Umbra Shades Ltd.

"–Robin Hood Multifoods Inc. (Canada / U.S. / Caribbean)

"–The Great Atlantic & Pacific Company of Canada Inc.

"–Molson Breweries

"–Best Foods

"–United Distillers & Vintners Canada

Some of my current clients include:

"–Coca-Cola Ltd.

"–Petro-Canada (Suncor)

"'sC Johnson (Tana Brand)

Awards \ Grants

Packaging Association of Canada Awards "2015

Gold Sabine's Collections Baguette Crisps and Bites

Gold Fuze Concentrated Tea Drops

Gold Powerade Concentrated Drops

Silver Nestea New Flavours

Silver Dasani Concentrated Drops

Packaging Association of Canada Awards "2013

Best of Show Minute Maid 100% Juices

Gold Minute Maid 100% Juices

Gold Minute Maid 450mL Single Serve bottles

Silver FUZE 500mL Vitamin Enhanced Fruit Drink

Silver NOS High Performance Energy Drink

Chairman's Choice & Gold" Fruitopia Brand –03

––Gold––––––––––––––––––––––––––––––––––––"Fruitopia Labels Category & proprietary bottle form –05

––Gold––––––––––––––––––––––––––––––––––––"Fruitopia Labels Category & proprietary bottle form –09

–'silver–––––––––––––––––––––––––––––––––––"Tana Brand Marketing category –11

""""""""""""""""""""""""Fruitopia Brand Marketing Category

–––––––"–––––––––––––––––––––––––––––––––––––––Minute Maid Pure Squeezed

Paperboard Category

–––––––"–––––––––––––––––––––––––––––––––––––––Minute Maid Brand Marketing Category

""""""""""""""""""""""""Minute Maid Labels Category

""""""""""""""""""""""" Nestea Fruit Tea

""""""""""""""""""""""" Minute Maid Simply Orange –"Labels category

""""""""""""""""""""""" Fruitopia Brand "Brand Marketing category

""""""""""""""""""""""" Five Alive Brand

""""""""""""""""""""""""BIBO Brand Merchandising Award

""""""""""""""""""""""" –Molson Diamond Mild Lager

""""""""""""""""""""""""Minute Maid –Mango Punch–

""""""""""""""""""""""""Minute Maid Frozen Punches

""""""""""""""""""""""""E.D.Smith 'sauce & Savour"Baking Sauces

""""""""""""""""""""""""Betty Crocker Angel Food Cake Mix

""""""""""""""""""""""""Sunoco –Cash & Carry"Motor Oil

""""""""""""""""""""""""O-Cedar Mops Display

London International Advertising Awards –––

––––––––––"Winner """"""""""""Master Choice Fruit Galettes

""""""""""""""""""""""""Master Choice Laundry Detergent

––––––––––"Finalist """"""""""""BIBO 200mL Tetra Wedges

""""""""""""""""""""""""Master Choice Fat Free Salad Dressings

""""""""""""""""""""""""Master Choice Clafoutis

""""""""""""""""""""""""Master Choice Wheat Free Cereal

""""""""""""""""""""""""Master Choice Golden Cereals

""""""""""""""""""""""""Master Choice Halibut and Chips

""""""""""""""""""""""""Master Choice Chicken Breasts

CLIO International Awards––––––––––––––––––––––––––––––––––––––

––––––––––"Certificate """"""""" Master Choice Fruit Galettes

"""""""""""""""""""""""" Master Choice Chicken Breasts

"""""""""""""""""""""""" Master Choice Golden Cereals

Package Design Council (U.S.)––––––––––––––––––––––––––––––––

––––––––––"Gold Winner """"""" Master Choice Fruit Galettes

––––––––––"Gold Finalist """"""" Master Choice Basmati Rice

""""""""""""""""""""""""–Master Choice Black Tiger Shrimp

""""""""""""""""""""""""–Master Choice Daily Science Dog Food

""""""""""""""""""""""""–Master Choice Golden Cereals

""""""""""""""""""""""""–Master Choice Halibut and Chips

""""""""""""""""""""""""–Master Choice Pacific Salmon

""""""""""""""""""""""""–Master Choice Chicken Breasts

""""""""""""""""""""""""–Master Choice Laundry Detergent

International Brand Packaging Awards"–––––––

––––––––––"Bronze """""""""""" Master Choice Dog Biscuits

"""""""""""""""""""""""""Master Choice Basmati Rice

"""""""""""""""""""""""""Master Choice Dessert Pies

"""""""""""""""""""""""""Master Choice Golden Cereals

Beverage Packaging Global Design Awards–––––––––––––

––––––––––"Silver """"""""""""""Fruitopia Brand

"""""""""""""""""""""""""BIBO Brand

"""""""""""""""""""""""""Molson Diamond Mild Lager

––––––––––"Bronze """""""""""" Minute Maid Frozen Punches

Marketing Magazine Design Awards ––––––––––

––––––––––"Gold """""""""""""" Umbra POP Alarm Clock

––––––––––"Silver """"""""""""" Master Choice Golden Cereals


Studio Magazine Awards––––––––––––––––––––––––––––––

––––––––––"Gold """""""""""""" Umbra POP Alarm Clock

––––––––––"Merit """""""""""""" Lancia Bravo Olive Oil

Applied Arts Magazine Awards––––––––––––––––––––

""" Silver """""""""""""" Master Choice Smoked Salmon

Unisource Papers Litho Award

""" Special Digital Award––––Minute Maid Chilled Orange Juice

Canadian Senior Packaging Advisory Council Award

""" Honourary Mention


Professional Affiliations / Boards / Juries

Packaging Design Council - PDC, 1994 "1997

Packaging Association of Canada (PAC) "I have been involved as a juror for the National Packaging Design

competition for many years and most recently was the Chair of the Brand Marketing category. I currently sit on the

PAC–Leadership Awards committee and Student Design Competition committee and have sat on the Student Chapter

committee–in the past.