Alexander Manu - Opening Keynote at AdTech2017 Toronto


As an author and leader in the field of strategic foresight, Alexander Manu surveys a marketplace in which online behaviour is transforming the ecosystem into a behaviour economy, changing the relationship between companies and customers.

 
DateMonday, May 29, 2017 - 8:30am

Website

http://adtech.strategyonline.ca/2017/agenda/expanded/

Location

Scotiabank Theatre 259 Richmond Street West. Toronto, ON M5V 3M6

Industrial Design Tenured Professor, Alexander Manu, will present the Opening Keynote "Starting From Scratch" at AdTech 2017 Toronto.

As an author and leader in the field of strategic foresight, Alexander Manu surveys a marketplace in which online behaviour is transforming the ecosystem into a behaviour economy, changing the relationship between companies and customers. This is a major challenge to incumbent organizations, as their markets are being disrupted on an unprecedent scale.

To survive, brands need to understand that the new economy is not abuot change, but about transformation. As new technology (from artificial intelligence, to deep machine learning and more) changes the structure of our lives, it also changes the frameworks on which our experiences are built. 

To be providers of meaning in this new framework, brands must redefine their role within the story of each user.

Key Topics:

- Future-proofing your organization for the behaviour economy

- Strategic transformation in the subscription economy

- Everything social, everything augmented and everything autonomous

For more information click here.

DateMonday, May 29, 2017 - 8:30am

Website

http://adtech.strategyonline.ca/2017/agenda/expanded/

Location

Scotiabank Theatre 259 Richmond Street West. Toronto, ON M5V 3M6

MAAD Faculty Dorie Millerson and Lynne Heller are presenting Research Wednesdays at the Learning Zone.
What does “handmade” mean in the digital age? OCAD U faculty Lynne Heller and Dorie Millerson (MAAD chair) will consider the place of digital craft at OCAD University from the perspectives of faculty, staff and technicians. 
OCAD U sessional Sustainable Practices instructor Sayeh-Dastgheib-Beheshti will be leading a hands-on Native Plants seed treatment workshop, to get you ready for spring gardening.
OCAD U graduate alumni will share their thesis and MRP experiences, including useful strategies and worthwhile insights they’ve learned about the process.
Presented by PROUD at OCAD U
Crazy Dames, Toronto and Region Conservation Authority (TRCA), Evergreen and Gladki Planning Associates have collaborated to launch The Living City art exhibition.
BIPOC Autumn Plaza Dance is now every Thursday.
10th Anniversary Edition
Material Art & Design Associate Professor Ken Vickerson has work in upcoming Waddington's Auction in Toronto on November 30th.
Tree Temporality is a speculative project exploring more-than-human considerations of public art in our natural and urban environments, practicing methodologies that unlearn colonial, academic and scientific approaches to research. 
Alex Manu
Monday, May 29, 2017 - 8:30am

Industrial Design Tenured Professor, Alexander Manu, will present the Opening Keynote "Starting From Scratch" at AdTech 2017 Toronto.

As an author and leader in the field of strategic foresight, Alexander Manu surveys a marketplace in which online behaviour is transforming the ecosystem into a behaviour economy, changing the relationship between companies and customers. This is a major challenge to incumbent organizations, as their markets are being disrupted on an unprecedent scale.

To survive, brands need to understand that the new economy is not abuot change, but about transformation. As new technology (from artificial intelligence, to deep machine learning and more) changes the structure of our lives, it also changes the frameworks on which our experiences are built. 

To be providers of meaning in this new framework, brands must redefine their role within the story of each user.

Key Topics:

- Future-proofing your organization for the behaviour economy

- Strategic transformation in the subscription economy

- Everything social, everything augmented and everything autonomous

For more information click here.

Venue & Address: 
Scotiabank Theatre 259 Richmond Street West. Toronto, ON M5V 3M6
Website: 
http://adtech.strategyonline.ca/2017/agenda/expanded/
Ignite Imagination - The Campaign for OCAD U

Please be advised that OCAD U hosted events may be documented through photographs and video. These images may be used by the University for promotional, advertising, and educational purposes. By participating in our events, both on campus and off-site, you consent to allowing OCAD University to document and use your image and likeness. However, if you do not want us to use a photo or video of you or your child, please don’t hesitate to let us know when you arrive at the event. You’re also welcome to get in touch with OCAD University’s Marketing & Communications office: communications@ocadu.ca.