Alexander Manu - Opening Keynote at AdTech2017 Toronto


As an author and leader in the field of strategic foresight, Alexander Manu surveys a marketplace in which online behaviour is transforming the ecosystem into a behaviour economy, changing the relationship between companies and customers.

 
DateMonday, May 29, 2017 - 8:30am

Website

http://adtech.strategyonline.ca/2017/agenda/expanded/

Location

Scotiabank Theatre 259 Richmond Street West. Toronto, ON M5V 3M6

Industrial Design Tenured Professor, Alexander Manu, will present the Opening Keynote "Starting From Scratch" at AdTech 2017 Toronto.

As an author and leader in the field of strategic foresight, Alexander Manu surveys a marketplace in which online behaviour is transforming the ecosystem into a behaviour economy, changing the relationship between companies and customers. This is a major challenge to incumbent organizations, as their markets are being disrupted on an unprecedent scale.

To survive, brands need to understand that the new economy is not abuot change, but about transformation. As new technology (from artificial intelligence, to deep machine learning and more) changes the structure of our lives, it also changes the frameworks on which our experiences are built. 

To be providers of meaning in this new framework, brands must redefine their role within the story of each user.

Key Topics:

- Future-proofing your organization for the behaviour economy

- Strategic transformation in the subscription economy

- Everything social, everything augmented and everything autonomous

For more information click here.

DateMonday, May 29, 2017 - 8:30am

Website

http://adtech.strategyonline.ca/2017/agenda/expanded/

Location

Scotiabank Theatre 259 Richmond Street West. Toronto, ON M5V 3M6

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Alex Manu
Monday, May 29, 2017 - 8:30am

Industrial Design Tenured Professor, Alexander Manu, will present the Opening Keynote "Starting From Scratch" at AdTech 2017 Toronto.

As an author and leader in the field of strategic foresight, Alexander Manu surveys a marketplace in which online behaviour is transforming the ecosystem into a behaviour economy, changing the relationship between companies and customers. This is a major challenge to incumbent organizations, as their markets are being disrupted on an unprecedent scale.

To survive, brands need to understand that the new economy is not abuot change, but about transformation. As new technology (from artificial intelligence, to deep machine learning and more) changes the structure of our lives, it also changes the frameworks on which our experiences are built. 

To be providers of meaning in this new framework, brands must redefine their role within the story of each user.

Key Topics:

- Future-proofing your organization for the behaviour economy

- Strategic transformation in the subscription economy

- Everything social, everything augmented and everything autonomous

For more information click here.

Venue & Address: 
Scotiabank Theatre 259 Richmond Street West. Toronto, ON M5V 3M6
Website: 
http://adtech.strategyonline.ca/2017/agenda/expanded/
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