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Meet Fahrenheit-212’s Jason Brown

Jason Brown

Jason Brown UPS

Jason Brown Thomson Reuters

Jason Brown, who attended the Design and Visual Communications program at what was then OCA in the late 1990s, took a detour en route to becoming Head of Design at Fahrenheit-212, a large firm in New York City. In his fourth year at OCA, he had an opportunity to relocate to Los Angeles with his band. While in LA, Brown sang backup vocals for Montel Jordan (known for his single “This is How We Do It”). He also started working for ad agencies.

Yet Brown kept circling back to what he loved about design while at OCA: “Every day I learned something new, so every day my head exploded,” he says. “It changed my perspective and I learned about strategically approaching my work and solving challenges through design.”

Brown moved to New York to focus on design, and says he’s still applying what he learned to his high-profile work today. “The critical thinking to reach solutions that are relevant and authentic to clients led me to get to where I am in my career,” he says. “It’s not just about design to make things look pretty. At OCAD U I learned in critique that the notion of whether you like something doesn’t matter. It’s about what’s right for the challenge and the client.”

As Head of Design at Fahrenheit-212 Brown leads innovation teams through research, design, execution and testing. “My role is to ensure there’s a design point of view that’s executed at every stage,” he says. Brown says he also mentors young designers.

He’s quick to offer young designers advice: “First and foremost, be open to trying things. You have a lot of time to make career decisions and there are lots of spaces to practice your discipline. In terms of your value, be aware that there are greater opportunities for growth for designers who are strategic thinkers and storytellers. Show your value in those areas and you’ll be compensated accordingly.”

Brown also points out that all designers should be aware of how the industry is changing. “The categories are shifting, so what was once the work of brand consultants and agencies is starting to blend, through business agency acquisitions, into a new model we haven’t seen yet,” he says. “It’s now more important than ever to understand, from a top level, the path that a client might take to bring a product to market, and know the opportunities for design to play a role.”

Find out more: fahrenheit-212.com




Jason Brown
Jason Brown UPS
Jason Brown Thomson Reuters

Jason Brown, who attended the Design and Visual Communications program at what was then OCA in the late 1990s, took a detour en route to becoming Head of Design at Fahrenheit-212, a large firm in New York City. In his fourth year at OCA, he had an opportunity to relocate to Los Angeles with his band. While in LA, Brown sang backup vocals for Montel Jordan (known for his single “This is How We Do It”). He also started working for ad agencies.

Yet Brown kept circling back to what he loved about design while at OCA: “Every day I learned something new, so every day my head exploded,” he says. “It changed my perspective and I learned about strategically approaching my work and solving challenges through design.”

Brown moved to New York to focus on design, and says he’s still applying what he learned to his high-profile work today. “The critical thinking to reach solutions that are relevant and authentic to clients led me to get to where I am in my career,” he says. “It’s not just about design to make things look pretty. At OCAD U I learned in critique that the notion of whether you like something doesn’t matter. It’s about what’s right for the challenge and the client.”

As Head of Design at Fahrenheit-212 Brown leads innovation teams through research, design, execution and testing. “My role is to ensure there’s a design point of view that’s executed at every stage,” he says. Brown says he also mentors young designers.

He’s quick to offer young designers advice: “First and foremost, be open to trying things. You have a lot of time to make career decisions and there are lots of spaces to practice your discipline. In terms of your value, be aware that there are greater opportunities for growth for designers who are strategic thinkers and storytellers. Show your value in those areas and you’ll be compensated accordingly.”

Brown also points out that all designers should be aware of how the industry is changing. “The categories are shifting, so what was once the work of brand consultants and agencies is starting to blend, through business agency acquisitions, into a new model we haven’t seen yet,” he says. “It’s now more important than ever to understand, from a top level, the path that a client might take to bring a product to market, and know the opportunities for design to play a role.”

Find out more: fahrenheit-212.com

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