Feature

The Alumni of Influence Interviews: Geoffrey Roche

Geoffrey Roche: 2016 recipient, Distinguished Alumni Award


INSTUDIO sat down recently with Geoffrey Roche, ad man, marketing legend and 2016 award recipient in the Distinguished Alumni category. Roche’s storied career took off after he won the George E. Wright scholarship at OCAD University (read more about his trajectory here) and garnered him worldwide industry acclaim through the agency he launched in 1991: Geoffrey B. Roche and Partners. Through it, he’s amassed thousands of accolades, been inducted into the Marketing Hall of Legends and received the Les Usherwood Lifetime Achievement award from the ADCC.

What distinguishes Roche, however, is his insistence on contribution and innovation. He’s done pro bono work over the years for the ROM, the Toronto Zoo, and Sick Kids Hospital, among many other worthy organizations, and has helped countless talented young people get their start in the industry. And ever the innovator, he joined forces with this eldest son in 2007, achieving international success yet again through apps such as Dogbook, Catbook, WearToday and RealTalk.

Please join us in celebrating Geoffrey Roche at the 2016 Alumni of Influence Awards ceremony and reception on Saturday, November 12.

 





INSTUDIO sat down recently with Geoffrey Roche, ad man, marketing legend and 2016 award recipient in the Distinguished Alumni category. Roche’s storied career took off after he won the George E. Wright scholarship at OCAD University (read more about his trajectory here) and garnered him worldwide industry acclaim through the agency he launched in 1991: Geoffrey B. Roche and Partners. Through it, he’s amassed thousands of accolades, been inducted into the Marketing Hall of Legends and received the Les Usherwood Lifetime Achievement award from the ADCC.

What distinguishes Roche, however, is his insistence on contribution and innovation. He’s done pro bono work over the years for the ROM, the Toronto Zoo, and Sick Kids Hospital, among many other worthy organizations, and has helped countless talented young people get their start in the industry. And ever the innovator, he joined forces with this eldest son in 2007, achieving international success yet again through apps such as Dogbook, Catbook, WearToday and RealTalk.

Please join us in celebrating Geoffrey Roche at the 2016 Alumni of Influence Awards ceremony and reception on Saturday, November 12.