Idea

Unexpected connections

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Katie Liang and Greg Smallwood

OCAD University advertising students and creative team Katie Liang and Greg Smallwood have been making waves lately. Their Unexpected connections campaign project for Scrabble was recently awarded by the Advertising & Design Club of Canada's student competition. The campaign also won a student award from Applied Arts.

"With this campaign, the alphabet was our playground. Scrabble is all about forming something new out of the existing, and we thought there was a great opportunity to showcase how easily one thing can turn into another - literally. All in all, we wanted to showcase the playful side of an iconic game," says Katie.

 

 

 

Advertising students Greg Smallwood and Katie Liang

 




Image of ad campaign
Image of ad campaign
image of ad campaign
image of ad campaign
image of ad campaign
Katie Liang and Greg Smallwood

OCAD University advertising students and creative team Katie Liang and Greg Smallwood have been making waves lately. Their Unexpected connections campaign project for Scrabble was recently awarded by the Advertising & Design Club of Canada's student competition. The campaign also won a student award from Applied Arts.

"With this campaign, the alphabet was our playground. Scrabble is all about forming something new out of the existing, and we thought there was a great opportunity to showcase how easily one thing can turn into another - literally. All in all, we wanted to showcase the playful side of an iconic game," says Katie.

 

 

 

Advertising students Greg Smallwood and Katie Liang

 

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