Oz John Tekson, PhD

A former art director in advertising, worked at Bozell Worldwide, Euro RSCG, Publicis, and The Coca-Cola Company. An academic with a master's degree in Advertising and a PhD in Visual Communication. 18 years experience in teaching in three universities and three colleges, as a part-time and a full-time faculty. Taught Typography, Creative Concepts, Event Marketing, Experiential Marketing, Promotion, Packaging Design, Visual Semiotics, Layout & Digital Production, and Photography.

Recently running his own company OZ JOHN Photography and Creative Services, as well as, teaching.

Orangina Originals Competition

Orangina Originals
Thursday, October 16, 2008 - 4:00am to Thursday, November 6, 2008 - 5:00am

Since its introduction in the 1930s, Orangina has become a cultural icon. As one of Europe’s favourite sparkling citrus beverages, Orangina is celebrated as much for its distinctive taste as for its rich, artistic heritage.

In fact, in the 1950s French artist Bernard Villemot was so inspired by the joie de vivre of Orangina that he put his paintbrush to work, creating a collection of lively Orangina advertising posters. His work gained international fame, elevating the brand’s iconic status and creating a cult-like following for Orangina artwork that continues today.

Building on this tradition, Orangina is searching for original, one-of-a-kind, Canadian artwork through its first ever Orangina Originals student competition. The Ontario College of Art & Design (“OCAD”) students are invited to follow in the footsteps of Villemot and submit original Orangina-inspired artwork for a chance to win.

One artist will receive a grand prize of $15,000 which includes a bursary prize and purchase of the original artwork plus exclusive reproduction rights buy-out. The winning artist will be revealed at OCAD Whodunit? on November 19 and limited edition reproductions of their work will be sold throughout December 2008 to benefit OCAD.

A secondary prize bursary of $1,000 will also be awarded on November 22, 2008.

About Orangina
Comprised of the combination of orange, lemon and mandarin juices, Orangina blends juice and real pulp with pure sparkling water for a fresh taste that has made it one of Europe’s favourite beverages for more than 70 years.

HOW TO ENTER
To enter, visit www.whodunitoriginals.com during the Competition Period, print and complete the Competition Entry Form in full and submit with your entry to Orangina Originals, Attention: Rebecca Crittenden, c/o 184 Front Street East, 4th Floor, Toronto, Ontario, M5A 4N3. A short paragraph/bio about the entrant must also be included with the entry and completed entry form.

A separate entry form must accompany each piece submitted.

Entries must be two-dimensional and should be completed on an 11x17 inch surface. Work of any other proportions, or that is not two-dimensional will be disqualified and will not be accepted. Two-dimensional pieces can be horizontal or vertical. All works should be unframed and without mats.
Artwork must be Orangina-inspired.

Limit five (5) entries per person during the Competition Period.

JUDGING
All eligible entries submitted into the Competition will be judged by a panel of OCAD and Orangina representatives (the “Judges”) between November 6, 2008 and November 12, 2008. The first prize winner will be determined based on the following criteria:
• Expression of the Orangina spirit: 40 per cent
• Overall creativity: 15 per cent
• Technique: 15 per cent
• Artistic merit: 15 per cent
• Originality: 15 per cent

For complete contest details visit: www.whodunitoriginals.com

Cost: 
Free

Urban & Co. wins Canadian Agri-Marketing Association recognition

Monday, December 8, 2014 - 5:00am

Associate Professor Ann Urban’s consultancy company, Urban & Co., has been recognized with multiple merit awards and wins, including best campaign, by the Canadian Agri-Marketing Association (CAMA), a network of agricultural marketing and business professionals.

The annual Best of CAMA awards program celebrates excellence in agriculture marketing in Canada. Urban & Co. were named as finalists 19 times in 14 categories, receiving 8 merit awards, and winning three categories: Total campaign $100,000 - $250,000 for their DEKALB Electric Wing Brand Campaign; Special events for the 2014 AALP Dream Auction; and Newsletters – internal or external for their DEKALB ‘UPDATE’ Newsletter Series.

Ann Urban teaches in OCAD U’s Advertising program. For more than 25 years, she has worked in the highest levels of Canadian advertising. As an Associate Creative Director at Ogilvy & Mather, she helped build major Multi-national brands for American Express, Campbells, Duracell, Unilever, Kraft General Foods and many more. After graduating from OCAD U with scholarships in both design and advertising, she quickly moved on to senior positions at several major multi-national agencies, including McCann-Erickson and J. Walter Thompson. In 1991 she formed Urban & Co., where she has built profitable brands for over a hundred blue-chip companies, winning dozens of national and international awards.

 

Alex Newman, Erin Jacobson among Marketing’s Top 30 Under 30

Thursday, November 6, 2014 - 5:00am

OCAD University alumni and Faculty of Design Instructors Alex Newman (BDes, Advertising, 2010) and Erin Jacobson (BDes, Advertising, 2007) are among this year’s prestigious Marketing magazine Top 30 Under 30 selections.

Nominations were submitted to Marketing in June, with the magazine’s editorial team reviewing and researching all nominees to determine a shortlist. Each finalist was then able to contribute information and contacts.

Newman, who is also Art Director at JWT Canada, won a Cannes Young Lion award in 2011. With his creative partner Patrice Pollack, he plays an important creative role on the Air Canada portfolio, spearheading their digital launch and helping to create their branding campaign for ‘Your World Awaits.’ Newman was selected for the Top 30 Under 30 along with JWT Canada colleague Mark Phillips, Director of Business Development.

Outside of his ad world work, Newman is an advocate for LGBT youth, volunteers with Toronto PFLAG (Parents, Families and Friends of Lesbians and Gays) and is working on publishing a book with Random House Canada that explore the coming-out process.

When she’s not teaching about a designer’s role in social change at OCAD U, Jacobson works as Vice-President, Digital Public Affairs at Edelman. Her career started as a volunteer for Olivia Chow’s 2005 campaign for a seat in the House of Commons. Later she joined Chow’s late husband Jack Layton as communications assistant, progressing through her career with the NDP until she became Deputy Director of Strategic Communications for the office of Thomas Mulcair. She continues to volunteer for candidates seeking office.

OCAD University marketing campaign hits streets, screens and subways

OCAD U Campaign 2014
Thursday, October 9, 2014 - 4:00am

OCAD University launched a multi-platform marketing blitz across the City of Toronto this week. Developed by Toronto agency BT|A Creates, the brand awareness campaign invites prospective students to “turn what you love into a future.”

The campaign imagery, to be found in subways and transit shelters, features the iconic Sharp Centre for Design. This internationally known symbol of OCAD University marks its 10th anniversary this fall.

The tagline “overactive imaginations are a good thing” appeals to the creative, inventive and inquisitive minds who will use skills gained at the university to enter creative, design and digital industries, become entrepreneurs marketing their own work and designs or bring their knowledge to many other industries and contexts, from health care to technology firms.

“Creative thinking and problem-solving skills are what employers are looking for in the workforce,” said Dr. Sara Diamond, President and Vice-Chancellor of OCAD University. “Active, collaborative and experiential learning are intrinsic to all of our programs and nurture these competencies.”

The campaign shines a light on the Digital Futures program, which merges art, design, computing and business skills. Graduates land a range of jobs in mobile app development, video games design, data visualization, product design, wearables and web and multimedia services

Online versions of the ad will extend the message beyond the GTA. They feature colourful animations and images of students at work and will be featured on Facebook, YouTube and targeted websites

The marketing campaign will drive public and student interest to the new OCAD University website. The new website design has a strong alignment and consistency with the OCAD U award winning visual identity, originally designed by Bruce Mau Design (BMD). BMD designed and programmed the new site, with many OCAD U staff, faculty and students also contributing to this project.

Undergraduate applications are now open for the 2014-15 school year and prospective students are currently looking at their post-secondary program options. For further information, visit the website to explore everything the university has to offer.

OCAD University (OCAD U):

OCAD University (www.ocadu.ca) is Canada’s “University of the Imagination.” The university, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

BTA:

BT/A (www.btacreates.com) is a full service advertising agency based in Toronto fueled by a creative mandate of elevating consumer engagement and brand experience across all levels of interaction. BT/A has a diverse list of clients and experience in a myriad of sectors including culture, finance, retail, education, and experiential engagement. 

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For more information please contact:

Christine Crosbie, Media Relations Officer, OCAD University

416-977-6000 x. 4890

ccrosbie@ocadu.ca