OCAD University launched a multi-platform marketing blitz across the City of Toronto this week. Developed by Toronto agency BT|A Creates, the brand awareness campaign invites prospective students to “turn what you love into a future.”
The campaign imagery, to be found in subways and transit shelters, features the iconic Sharp Centre for Design. This internationally known symbol of OCAD University marks its 10th anniversary this fall.
The tagline “overactive imaginations are a good thing” appeals to the creative, inventive and inquisitive minds who will use skills gained at the university to enter creative, design and digital industries, become entrepreneurs marketing their own work and designs or bring their knowledge to many other industries and contexts, from health care to technology firms.
“Creative thinking and problem-solving skills are what employers are looking for in the workforce,” said Dr. Sara Diamond, President and Vice-Chancellor of OCAD University. “Active, collaborative and experiential learning are intrinsic to all of our programs and nurture these competencies.”
The campaign shines a light on the Digital Futures program, which merges art, design, computing and business skills. Graduates land a range of jobs in mobile app development, video games design, data visualization, product design, wearables and web and multimedia services
Online versions of the ad will extend the message beyond the GTA. They feature colourful animations and images of students at work and will be featured on Facebook, YouTube and targeted websites
The marketing campaign will drive public and student interest to the new OCAD University website. The new website design has a strong alignment and consistency with the OCAD U award winning visual identity, originally designed by Bruce Mau Design (BMD). BMD designed and programmed the new site, with many OCAD U staff, faculty and students also contributing to this project.
Undergraduate applications are now open for the 2014-15 school year and prospective students are currently looking at their post-secondary program options. For further information, visit the website to explore everything the university has to offer.
OCAD University (OCAD U):
OCAD University (www.ocadu.ca) is Canada’s “University of the Imagination.” The university, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.
BT/A (www.btacreates.com) is a full service advertising agency based in Toronto fueled by a creative mandate of elevating consumer engagement and brand experience across all levels of interaction. BT/A has a diverse list of clients and experience in a myriad of sectors including culture, finance, retail, education, and experiential engagement.
For more information please contact:
Christine Crosbie, Media Relations Officer, OCAD University
416-977-6000 x. 4890