The app that brings art to life is in the running for a prestigious Webby award in the category Best Use of Augmented Reality. Designed by digital artist and faculty member Alex Mayhew with the participation of OCAD U alumni, ReBlink is an augmented reality experience. The app is currently available to experience the AGO in new ways: Visitors use their device’s camera to unlock Mayhew’s modern twists on historical works of art from the gallery’s Canadian and European Collections.
The app invites visitors to look at paintings such as Evisceration of a Roebuck with a Portrait of a Married Couple, Drawing Lots and Marchesa Casati through his unique 21st century lens. By looking at a selected work using a smartphone or tablet, visitors will see something unexpected – the painting’s subjects coming alive, reflecting a vision of our daily reality in the 21st century.
Vote for ReBlink online, voting closes April 20.
Creative Director and Concept
Alex Mayhew (OCAD U faculty member)
Developer and technical artist
Hector Centeno (OCAD U alum)
Lead Production Artist
Saffron BOldUc-Chiong (OCAD U alum)
Emma Burkeitt (OCAD U alum)
David Mc Kenna
Yifat Shaik (OCAD U alum)
Creative & Business Consultant