Students and recent grads from Photography, Advertising, Illustration, Industrial Design and Graphic Design were selected for this year’s prestigious Applied Arts Student Awards Annual, on newsstands now.
2014 Advertising graduate student Bonnie Cheung’s HomeSewn campaign was selected for the Complete Advertising Campaign category. Designed for the Canadian Apparel Federation, her campaign is designed to re-ignite the desire for Canadian-made clothing with the introduction of the HomeSewn sub-brand.
2014 Illustration graduate student Cornelia Li’s series of works called This Gold is Tarnished were chosen for the Complete Illustration category. “By inserting disturbing elements into social incidents otherwise considered ordinary, the series questions the booming country propagated by Chinese authority by exposing the living conditions of the average Chinese.”
Also selected for the Complete Illustration category was Broken Telephacts by 2014 Illustration graduate student Sophia Feesh. “Just like stories and rumours, when statistics are told time after time, they take on a new form and message. In combination with numbers, statistics hold an aura of truth. By illustrating misleading statistics, Broken Telephacts underline the absurd nature of these claims.”
Second-year Illustration student Hong (Ivan) Chen’s Fear of Public Speaking was selected for the Illustration Single category.
Fourth-year Photo student Emma Blackshaw’s series Emerging Existence was selected for the Photography Series category. Her series investigates the relationship between familiar Canadian landscapes and the surreal element of lighting. “In this series I wanted to explore the idea of staging scenes that exist somewhere between reality and imagination. The landscapes allow the viewer familiarity, but the lighting transforms the familiar place into a mysterious, spooky, and dream-like environment.”
In the Packaging Design Series category, fourth-year Graphic Design student Hoda Gharai’s Bambino pasta and spaghetti for children was featured. “Bambino means kid in Italian and is designed for children. As target users, they are attracted to the package, because it is small, colourful, communicative and also comes in three different favourable flavours. Although Bambino's brand block is different in imagery, it communicates as a unity.”
In the Packaging Design Single category, fourth-year Industrial Design student Sarah Eldershaw’s Shoe String Assemblies was selected. “This is my packaging and branding concept for Shoe String Assemblies, a flat-packing DIY shoe kit. Everything needed to construct the pair of shoes is included inside the kit. Much like the construction of shoe, the packaging does not use glue; the shoelace is what tethers the package together.”