Boomer to Zoomer: Redesigning Health Care for Our Coming of Age

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Tuesday, January 28, 2014 - 5:00am to Wednesday, April 23, 2014 - 4:00am

An independent study between the Strategic Foresight and Innovation program and the Schulich School of Business

Independent Study Description
The Health Industry Management Program (HIMP) at the Schulich School of Business
and the Strategic Foresight and Innovation program at OCAD University, are collaborating on a design challenge project entitled "Boomers to Zoomers: Re-Designing Health Care for our Coming of Age.”

The challenge will be focused on several design questions that competing teams of students will work to resolve. Second year MBA students specializing in the health industry will partner with students from OCAD U’s MDes program. Students will register at their home institutions in a 3 credit independent study project for the winter semester.

The major themes that the student teams will select from are:

1. Aging in Place – and the Role of Technology to do so
2. Elder-Friendly Communities
3. Optimal Transportation Services – Particularly for the frail elderly and people
with dementia
4. Prevention & Wellness for Older Adults
5. Technologies for Prediction & Prevention of Illness
6. Improving the Experience of Family and Friends as Caregivers
7. Navigating the System – Optimizing Information and Referral Systems

The design questions posed to the teams will be multifaceted, forcing teams to consider
the implications of their ideas in the framework of a complex environment. Teams will be asked to look at aspects like:

1. user diversity
2. service provision
3. physical environment
4. sociological aspects,
5. quality of life
6. safety
7. accountability/measurability
8. public policy
9. financing models – including reimbursement

Learning Objectives

The purpose of this design challenge is to add value - not just re-invent what others have already done. Solutions should be implementable.

Students will be expected to:
• Demonstrate an understanding of the current context for aging citizens in
Canada by engaging with experts, clinicians, patients and caregivers to develop
key insights into their needs and what would truly address these needs. The
team will narrow their research to one aspect of this complex challenge, they will
articulately frame their research question and anticipated outcomes and define a
plan for achieving them.
• Organize and analyze research findings to determine a real need for seniors now
and in the future, and develop a creative and practical solution.
• Construct a business model and develop an implementation plan that
demonstrates practical insights into what is needed to scale the identified
innovations regionally, provincially or nationally.
• Create a compelling argument to convince others to invest in the proposed
solution. To be effective, the argument must address the sociological,
environmental and technological aspects of the innovation and the information
must be communicated effectively.

Means of Achieving Objectives
• Research what has already been accomplished/designed by others as
innovations to address this need. Students are expected to build on what
already exists or re-work existing prototypes. Inventory what has already been
done to develop benchmarks.
• Use both primary and secondary research.
• Work with a diverse team to develop ideas.
• Test ideas with “end-users” to ensure practicality.
• Projects must consider financing, capacity, policy and accountability dimensions.

Included in final presentation:
• Proposal summary
• Validation of proposal that may include
o Research findings and insights
o Stakeholder matrix
o Systems map
o Business model canvas
• Implementation plan

Method of Evaluation
Jan 28th: Research Proposal Due - 5 pages – Frame the challenge, narrow the scope, develop a comprehensive research plan and timeline (15% of final grade)

Feb 24th: Mid-course review – 5 pages – Research to date, insights, findings, plans to complete project. (15% of final grade)

April 16th: Rehearsal of project pitch/presentation

April 23rd: Presentation and Pitch Competition Visual representation (20%)
15 page paper (20%) Verbal presentation/pitch (20%) Personal reflection 3 page paper (10%)

Final designs to be revealed at MaRS Discovery District

For more information or to get involved with this Boomer to Zoomer challenge, please contact either:
Dr. Brenda Zimmerman, Director of HIMP at or Meghan Iley, MBA student and RA for the design challenge at