The Decoded Company: Data is the New Creative—Jay Goldman & Rahaf Harfoush

The Decoded Company: Data is the New Creative—Jay Goldman & Rahaf Harfoush - Event Poster
Tuesday, March 11, 2014 - 10:30pm to Wednesday, March 12, 2014 - 12:30am

Presented by sLab and the Strategic Foresight & Innovation Program

When we think about creative industries, is data the first thing that comes to mind? Creative outputs have long been considered as intangibles – hard to quantify and hard to measure – but that’s all about to change.

Thanks to the rise of data abundance, smart companies like Target, Amazon and Netflix have tapped into this new quantitative intelligence to better understand their consumers. Now, we are entering the next phase of this disruptive transformation: Companies are turning those sophisticated algorithms inward, using analytics to attract and retain the best and brightest minds. From Google to Starbucks and Gengo to Prezi, companies large and small are already using data to reverse flagging sales, improve performance, and prevent the repetition of mistakes. An analytical revolution is transforming creative industries. Are you ready?

Copies of The Decoded Company will be available for purchase & signing.

Jay Goldman is a managing director at Klick, focused on innovation and exploring opportunities in new channels and markets. He was previously head of marketing for Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as He is the author of the O’Reilly Facebook Cookbook, and has been published in the Harvard Business Review. Jay has crafted UX designs for some of the world’s best known brands including IBM, Mozilla, eBay and John Hancock. He is an award winning visual designer whose work has been featured in Taschen’s Icons series, Web Design Studios 2.

Rahaf Harfoush is a digital innovation strategist who has a deep passion for exploring how technology is affecting the way we communicate, work and play. She is the author of Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand (2009), and co-author of The Decoded Company: Know Your Talent Better Than You Know Your Customers (2014). She is currently working on her third book called “ArchiTechs: How to Work, Govern, and Learn, in a Hyper-Connected World.” Rahaf is a World Economic Forum Young Global Shaper, a Global Ambassador for the Sandbox Network, and a member of the Summit Series Network. She sits on the board of Taking it Global, and is on the advisory boards of companies like, & She writes about technology and innovation at Techonomy and The Next Web.

Venue & Address: 
Auditorium 100 McCaul St. Toronto, Ontario