Since its introduction in the 1930s, Orangina has become a cultural icon. As one of Europe’s favourite sparkling citrus beverages, Orangina is celebrated as much for its distinctive taste as for its rich, artistic heritage.
In fact, in the 1950s French artist Bernard Villemot was so inspired by the joie de vivre of Orangina that he put his paintbrush to work, creating a collection of lively Orangina advertising posters. His work gained international fame, elevating the brand’s iconic status and creating a cult-like following for Orangina artwork that continues today.
Building on this tradition, Orangina is searching for original, one-of-a-kind, Canadian artwork through its first ever Orangina Originals student competition. The Ontario College of Art & Design (“OCAD”) students are invited to follow in the footsteps of Villemot and submit original Orangina-inspired artwork for a chance to win.
One artist will receive a grand prize of $15,000 which includes a bursary prize and purchase of the original artwork plus exclusive reproduction rights buy-out. The winning artist will be revealed at OCAD Whodunit? on November 19 and limited edition reproductions of their work will be sold throughout December 2008 to benefit OCAD.
A secondary prize bursary of $1,000 will also be awarded on November 22, 2008.
Comprised of the combination of orange, lemon and mandarin juices, Orangina blends juice and real pulp with pure sparkling water for a fresh taste that has made it one of Europe’s favourite beverages for more than 70 years.
HOW TO ENTER
To enter, visit www.whodunitoriginals.com during the Competition Period, print and complete the Competition Entry Form in full and submit with your entry to Orangina Originals, Attention: Rebecca Crittenden, c/o 184 Front Street East, 4th Floor, Toronto, Ontario, M5A 4N3. A short paragraph/bio about the entrant must also be included with the entry and completed entry form.
A separate entry form must accompany each piece submitted.
Entries must be two-dimensional and should be completed on an 11x17 inch surface. Work of any other proportions, or that is not two-dimensional will be disqualified and will not be accepted. Two-dimensional pieces can be horizontal or vertical. All works should be unframed and without mats.
Artwork must be Orangina-inspired.
Limit five (5) entries per person during the Competition Period.
All eligible entries submitted into the Competition will be judged by a panel of OCAD and Orangina representatives (the “Judges”) between November 6, 2008 and November 12, 2008. The first prize winner will be determined based on the following criteria:
• Expression of the Orangina spirit: 40 per cent
• Overall creativity: 15 per cent
• Technique: 15 per cent
• Artistic merit: 15 per cent
• Originality: 15 per cent
For complete contest details visit: www.whodunitoriginals.com