Digital Futures Grad Student Quinn Rockliff collabs with H & M & Rethink Breast Cancer

H & M tee Quinn Rockliff
Wednesday, October 24, 2018 - 2:45pm

Article by Josh Paglione, Graduate Studies

Digital Futures MFA Graduate Student Quinn Rockliff has teamed up with H&M Canada and Rethink Breast Cancer, the young women’s breast cancer movement, to design a five peice t-shirt collection in an effort to promote breast cancer awareness. Quinn, a surival of sexual assault, began creating her illustrations as a way of healing from the trama she experienced, and eventually, she began sharing her designs on social media sites as a reflection of life as a survivor, while transferring the responsibility of repeating and distributing these reflections onto a digital platform. The work has also inspired her thesis research which takes an autoethnographic approach to understanding how one can use social media as a survivor of sexual assault. She specifically investigates how a virtual embodiment of self can perpetuate narratives and recall information, allowing for a transference of her emotional labour.

"When I began to seek traditional routes towards justice and healing after my assault, I was repeatedly required to recount, justify, and relive trauma, in order to be believed. My simplistic line style has always explored the representation of women's bodies, this project challenged me to think in a new medium by considering how a t-shirt can serve as a reminder to self and signifier to others to check yourself for breast cancer.- Quinn Rockliff


Photo courtesy of the artist

Quinn said she began sharing her illustrations digitally as a means to interact remotely with people who have the potential to challenge her selfhood, without retraumatization through one-on-one interaction. For Quinn, the technological interface becomes a means to speak loudly and bravely about her assault, as well as a way to confidently explore issues and creative expressions, such as body positivity, nudity, and feminist art. Quinn was then approached by H & M Canada to design the t-shirt collection as a fundraiser and awareness initiative for the Rethink Breast Canacer capaign, in which 100% of the proceeds go directly to Rethink Breast Cancer.

"This was such a great project for me to work on alongside my thesis work, it provided both a creative shift while still fitting into my larger interests of the way in which we can talk about issues with social stigma, especially those who effect women, and how art can be used to inspire new perspectives of the body. I wanted to create art that raised awareness around breast cancer while still being t-shirts I would wear every day and I was thrilled to have the opportunity to work with a charity that gave me the artistic freedom to stay true to my style while highlighting their important cause. I've admired Rethink Breast Cancers work for a while, their style of conveying hard to talk about topics in a bold and accessible way for young people continues to inspire me to rethink my understanding of the cause and continue to support it, it was such an honor to collaborate with them and H&M to raise funds this October." -Quinn Rockliff

For more information:

Related article by Fashion Magazine:

For more informaiton about the Rethink Breast Cancer campaign, visit:

The Rethink Breast Cancer t-shirts are available at the H & M Eaton Centre and Yorkdale Mall stores.

Follow Quinn on Instagram: 

Call for Submissions - Career Launcher: /edition Art Book Fair 2018

/edition Art Book Fair and the Centre for Emerging Artists & Designers are excited to announce the inaugural OCADU Emerging Artist & Publisher section at the /edition Art Book Fair 2018 from October 25 to 28, 2018.   


Painting with abstract forms highlited in orange.
Thursday, March 1, 2018 - 7:30pm to Saturday, March 17, 2018 - 6:00pm

The Learning Zone Gallery presents a group exhibition called Perspectives.

This exhibition was organized by International Eyes, a student group which represents a community of students from culturally diverse backgrounds. It includes work in a variety of mediums, from painting to photography.

Contributors: Kalore Jingmei Cao, Raquel Gouvea Jose Felicia da Costa, Tim Hu, Nataly Kais, Ji Woo Lim, Kaylee Meyer, Tony Mulo, Ehiko Odeh, Michelle Scholz, Zhiyi Qian and Chenjun Zhu.

‘Perspectives’ is an exhibition showcasing the work of international students at OCAD U. While being international means different things to each student, it is oftentimes a big part of one’s identity. This is a small insight into the diverse body of work that international students are creating that highlights their abilities, personalities and passions.

On until March 17

Venue & Address: 
Learning Zone, 113 McCaul Street, Level 1. Also accessible from 122 St. Patrick Street
416-977-6000, ext. 2529

Doug Panton

Faculty Designation: Design

[Illustration & Graphic Design]

2013 - 2014 - Coordinator First Year Faculty of Design Student Success

- Associate Professor - Illustration Program


2008 - 2013 - Chair First Year Faculty of Design

- Associate Professor Illustration Program