Design Brief Scope of Work
The opportunity seeks a large-scale interior art mural that features as a focal point of a dining hall located in the Liberty village. The dining hall is part of a new concept store format that has been designed by ampersand studio for Longo’s opening on November 01, 2019. The dining hall is a gathering space for people to come together for breakfast, lunch or dinner to celebrate food, grab a drink at the bar, grab a gourmet cup of coffee at the coffee truck and enjoy the wide selection of globally inspired locally sourced meals. The dining hall wall is the focal point of the seating area. Wall measures 16’ H x 29’ wide constructed of concrete block. The final artwork will be produced in a digital format, printed as wallpaper and installed on the wall in full scale. - The selected artist(s) will submit a series of preliminary work to the review panel for approval - Preliminary work to be adjusted based on the review panel’s comments - Final draft to be submitted to the review panel for final approval before production of the final artwork. - The final artwork will be submitted to the printer as a high-resolution full scale digital artwork for print on adhesive vinyl, no later than October 15th.
Community, Liberty, the liberation of food and life, The goal of the Mural is to bring art and creativity to the space in an imaginative way considering this theme. About Longo’s: Longo’s is a family-run grocery chain in the GTA founded in 1956 by Italian immigrant brothers Joe, Tommy and Gus Longo, who immigrated to Canada in 1951 from Termini Sicily. They established their first store in Toronto and had eight family members working there. Today’s Longo’s represents an evolution of fresh food experiences based on a tradition of quality, service, and value that started in 1956. Now, three generations later, Longo’s has grown its footprint to encompass 24 conventional stores, five smaller urban format stores branded The Market by Longo’s, and an online grocery business dubbed Grocery Gateway. Longo’s recently opened Canada’s first net-zero supermarket in in Stouffville.
- Open to current OCAD U students or recent grads (up to 5 years out of school)
- Experienced in producing large-scale works, such as art murals, for clients
- A short written statement (400 words max) outlining their interest in the project and their proposed concept for the mural
- A creative CV - A short bio (250 words max)
- A PDF portfolio including 3-5 relevant projects
- For group submissions, please submit all material in one combined PDF document.
Please submit completed applications, by Sunday August 18th at midnight, to the attention of OCAD U Career Development, email@example.com with the subject line: "Longos Liberty wall mural"
Call for Applications - Longos Liberty Village Wall Mural.pdf