Bri Cleary. Photo by Christina Gapic.
Pop dot pattern from TODOT: Urban Infographic Pattern by Bri Cleary.

Bri Cleary’s medal-award winning project TODOT: Urban Infographic Pattern communicates the relationship between people and the urban environment with a collection of patterns inspired by urban data such as weather patterns and transit rhythms. Here’s how she describes it:

TODOT: Urban Infographic Pattern is a surface design collection that communicates the architecture of everyday life in the City of Toronto. These designs are a reflection of the urban experience and the fluctuating relationship between humans and their metropolitan environments. TODOT is to mark, trace, record and connect the dots — to find the meaning in a mass of data. In our urban environment, data is all around. It lives in the flow of traffic, the beat of a neighbourhood and the vast network of people who are the pulse behind it.

The TODOT collection is a representation of this information and includes five infographic patterns that are each paired with a legend to read the data within the design. It creates a visual and tactile experience that makes everyday urban information meaningful

What inspired you and motivated you to do this project?

My passion for surface design combined with the desire to use data visualization to push the boundaries of pattern into a forward thinking and ever-evolving realm was my project’s fundamental motivation.

What part of the process of creating this project did you learn the most from?

I learned the most from my research on infographics and data visualization since, prior to this project, I had never incorporated those practices into my work.  And I’m so happy that I took the time to delve into a totally unfamiliar subject for my thesis project because I think my knowledge and understanding of graphic representation will continue to inform my future work.

What aspect of this project are you the most proud of?

I am most proud of my project’s concept — to develop a thesis that was both forward thinking and original was very important to me and I am proud to have been able to achieve that.

How did you react to the news that you won a medal for your work?

When I got the voicemail, I couldn’t believe it. The news that I had won the medal was surreal to me! Celebrating with my mom and boyfriend over a great dinner at one of my favorite restaurants in Toronto, made it feel a lot more real. I couldn’t have asked for better people to share my good news with!

What’s your fondest memory from your studies at OCAD U, and what will you miss the most?

My fondest memories from OCAD U and something that I will miss a lot are the many hours spent late at night in the fibre studio (somewhat sleep deprived) with some great friends. Those were the times when everyone really got to know each other and things always managed to get a little silly.

What are you planning to do next?

Currently, I am a design intern at UMBRA in Toronto and I was recently offered a full-time position there as a graphic designer. I’ll be working with a great team of industrial designers to develop custom products.

Contact Bri Cleary.

OCAD University students win two awards at the 2014 Level Up Showcase

Students play a round of Office Joust at Level Up 2014
Thursday, April 10, 2014 - 4:15pm

The trading floor of the former Toronto Stock Exchange was packed with video game designers and enthusiasts for the 2014 Level Up Showcase, an opportunity for game designers to connect with Toronto’s gaming community and potential industry employers.

Held Friday, April 4 at the Design Exchange, the event drew more participants than ever in its four-year history. Students from 17 post-secondary institutions from across Ontario presented more than 60 games; 600 people attended.

The award winners are:

  • Best Technical Achievement (presented by Autodesk): Retroid from UOIT
  • Artistic Achievement (presented by Sheridan College): Lava Leaper from OCAD U and U of T
  • Best Game Design (presented by Ubisoft Toronto): Runbow from George Brown College
  • People's Choice Award: Office Joust from OCAD U and U of T

Lava Leaper takes players into a child’s imagination. The mission is to get out of bed, get to the desk, pick up a backpack and go to school. However, the floor is flowing with hot lava and the player must toss in objects to jump on to get to the desk without falling in.

Office Joust involves dodging cubicles while rolling around on a desk chair in an office. Players are armed with mops as they engage in a contemporary version of medieval jousting.

Level Up was founded in 2011 by Emma Westecott, Assistant Professor, Game Design and Director, game:play Lab at OCAD U, together with Steve Engels, Senior Lecturer in Computer Science at the University of Toronto.


Marvin Luvualu Antonio among recipients of the inaugural Aimia | AGO Photography Prize Scholarship

Marvin Luvualu Antonio, Self Portrait #1, 2014
Thursday, May 22, 2014 - 4:00pm

Photography student Marvin Luvualu Antonio has won a prestigious scholarship toward his fourth year of studies at OCAD U. His work will also be featured in an exhibition at the Art Gallery of Ontario.

From a field of 110 candidates, a jury selected three to receive $7,000 CDN each toward tuition for their final year of undergraduate study. Antonio is joined by Kristiane Church from the University of Manitoba and Paige Lindsay of Ryerson University’s School of Image Arts.

Antonio was born in St. Petersburg, Russia, and is of Angolan descent. His interdisciplinary work explores the topics of identity politics and the artist as subject.

Of this year’s winners the jury wrote, “We’re thrilled to be offering these inaugural scholarships to Kristiane, Marvin and Paige. Each of them demonstrates a restless experimentation and a unique view on the ways images are made and operate in the world. They have embraced photography as an expanded practice — their work includes performance, installation and participatory sculpture, as well as still and moving images. We’re pleased to support their final year of undergraduate study.”

Valued at more than $20,000 CDN, the scholarship program is intended for full-time students — Canadian or international — who are entering their final year of study toward a bachelor’s degree of fine arts in photography at one of eight participating post-secondary institutions.

An exhibition of their work will be displayed inside the Weston Family Learning Centre Community Gallery at the AGO beginning in November 2014. Their schools will each receive a $1,000 honorarium.

The national scholarship program is part of the Aimia | AGO Photography Prize, Canada's largest photography prize and one of the largest art and culture award programs in the world. The Aimia | AGO Award provides more than $85,000 CAD directly to artists working in photography each year. A short list will be announced on Aug. 13, 2014.

Ryan Church, Nihal Ahmed shortlisted in Ivey Business Plan Competition

Wednesday, February 12, 2014 - 4:45pm

A team composed of OCAD University Strategic Foresight and Innovation (SFI) students Ryan Church and Nihal Ahmed, and Schulich School of Business, Health Industry Management Program students Jason Lin, Dr. Justin Chopra and Srivatsan Vijayakumar, made it to the shortlist in the IBK Capital Ivey Business Plan Competition in January.

Over 50 teams entered the premier graduate student business plan competition, with 12 teams shortlisted. Entrepreneurial teams were drawn from top graduate schools across North America. The competition offers students an opportunity to present innovative business plans to potential investors, offering them an advance look at up-and-coming entrepreneurs and new ventures. 

Leveraging the existing Angel Sensor hardware, the team created Ripple Labs Inc. to develop their product, Circle of Love, a wearable, waterproof, medical band that tracks vital signs and statistics using Bluetooth and Smartphone technology. 

In addition to tracking vital statistics, Circle of Love also has an accelerometer for the purpose of detecting a fall, and a call function connecting the user with a loved one or a personal support worker.

The OCAD U SFI students focused on design thinking, horizon scanning and user flow, while the Schulich students focused on SWOT analysis and the necessary financials. While the they didn’t win the competition, the OCAD U/Schulich team received serious investment interest from one of the judges, and was honoured to be among the shortlist group.

The OCAD U/Schulich connected originally through an SFI/Schulich collaborative design challenge called Boomers to Zoomers:  Re-Designing Health Care for our Coming of Age, which kicked off in November, and proved to be the catalyst for the team’s concept. The team then fast-tracked product development in order to enter the Ivey Competition. The team is now focusing on their final preparations in the Boomers to Zoomers challenge, for which final designs will be revealed at an event on April 23 at MaRS Discovery District.

Big wins, international publishing debuts by Illustration students and grads

Monday, June 16, 2014 - 3:45pm

It’s been a very successful month for OCAD U’s Illustration program, with students and recent graduates being named as semi-finalists and winners north and south of the border, in some of North America’s most preeminent competitions and publications.

The Adobe Design Achievement Awards named its first round of 2014 Semifinalists. The Illustration category includes:

  • Rosena Fung for "Self Love" and "Make Up"
  • Jw Pang for "Metropolis," "Study" and "Restart"
  • Michael Pitropov for "Lucid Light Dream Erosion" and "Coma Shutdown"
  • Jason Stamatyades for "Life At The Periphery"
  • Avery Kua for "Sentinel"

The ADAA website also highlights works submitted by contestants, including "First Period" by Rosena Fung; "Circadian Rhythm Reset" and "They're Made Out of Meat" by Michael Pitropov; "Madarin Princess" by Kristy de Guzman and "Old Man Minotaur" by Michael Fazal.

The New York based journal of art and design Creative Quarterly 36 has named several OCAD U students as winners and runners up:


  • Hudson Christie (this year’s Illustration medal winner)
  • Kayla Free
  • Yana Voronstov
  • Eileen Yoon

Runners Up:

  • Jungwon Yoo
  • Natalie V. Bochenska
  • Meghan Dearlove
  • Janet Park

At the National Magazine Awards Gala held earlier this month, OCAD U alumni received top accolades:

  • Gold Illustration: Selena Wong for “Old Wounds” published in Maisonneuve
  • Gold Spot and Silver Spot Illustration: Gracia Lam for “The Elite Yellow Peril” and “The Tar-Sands Trap,” respectively, published in Maisonneuve

Third-year student Caitlyn Murphy will be featured in CMYK’s Top 100 New Creatives 57 for her work "Dream Car." In addition to the usual print publication, this year’s edition will be released as an app, which will also feature work by 2013 graduate Stephanie Singleton. Both the publication and the app are scheduled for release in September.

2014 medal winner Hudson Christie’s work is featured in the New York Times Book Review. Another 2014 graduate, Cornelia Li, has work featured in the New York Times Travel section.

Applied Arts Student Awards announced

Package Design by Hoda Gharaie
Thursday, July 17, 2014 - 3:30pm

Applied Arts announced its annual Student Award winners earlier this month. Submissions were received from students in 18 countries this year, more than doubling the competition’s submissions over last year. Students from several programs at OCAD U are among the winners:

Emma Blackshaw (fourth-year Photography)
Hong Chen (second-year Illustration)
Bonnie Cheung (BDes, Advertising, 2014)
Sarah Eldershaw (BDes, Industrial Design, 2014)
Hoda Gharaie (fourth-year Graphic Design)
Sang Hee Lee (BDes, Illustration, 2014)
Cornelia Li (BDes, Illustration, 2014)

Their work will appear in the November/December 2014 issue of Applied Arts, as well as be included in the Winners' Gallery and Archives on the website and at the Applied Arts Creative Excellence (AACE) party on October 29 in Toronto, where the AACE award will be announced for the Student Award winner with highest score from the jury.

Works by Carson Campbell and Kristina Hicks on display at Relative Space

Logo Floor by Carson Campbell, installed at Relative Space.
Step Lightly by Kristina Hicks, installed at Relative Space.
Tuesday, August 12, 2014 - 3:00pm

Fourth-year Drawing & Painting students Carson Campbell and Kristina Hicks are this year’s winners of the Relative Space Toronto’s Upscale Concept Retail Showroom Competition. The competition has invited students to submit proposals for the storefront gallery of Relative Space since 2008, through a partnership between Relative Space Artistic Director Fraser Greenberg and the fourth-year course “Painting in the Expanded Field” (DRPT 4C08), delivered by Professor Colette Laliberté.

Relative Space is an upscale design store with a storefront gallery located at the corner of King and Parliament Streets in the heart of the Toronto’s inspiring design and development core. Formerly located at 360 Dupont Street, Relative Space’s new location offers OCAD U students multiple possibilities to mount site-specific works in a non-traditional gallery setting.

This year’s competition was juried by Dr. Vladimir Spicanovic, Dean of OCAD U’s Faculty of Art, Luke Painter, OCAD U Assistant Professor and Fraser Greenberg. Campbell and Hicks’ works are now installed and remain on display until the end of October.

Step Lightly by Kristina Hicks
“Upon entering the Relative Space Floorworks Store, I was initially struck by the architecture of the interior. In particular, how the natural light highlighted the space. I was then drawn to the area beneath the second flight of stairs, which is seemingly hidden and has a minimal light source. The light that is present within this area filters through the breaks between the steps creating cast shadows and streams of light on the two walls. This intimate area offers many possibilities of showcasing the cast shadows without overwhelming the space and emphasizes the structured architecture of the store’s interior and light patterns that already exist under the staircase.

Step Lightly occupies both walls under the staircase. A series of 5 painted vertical lines on each wall run down from each step above. A second set of transparent lines trace the light cast onto the wall from the fixed light source, which emanates from the platform above. The artwork creates a framing effect within the space. Painted in latex paint ranging from very pale pink to vibrant red as well as the addition of a high-gloss medium to enhance the second set of lines energize this unused area.”

Sculptural student-designed bike stands installed along Queen West

Thursday, November 18, 2010 - 5:00am

Fourteen new bike stands are the result of a unique partnership
between Queen St. West BIA and OCAD University students

(Toronto — November 18, 2010) This morning, Toronto’s Queen St. West Business Improvement Area (BIA) unveiled 14 creative new bicycle stands installed this past month along Queen Street West, from Simcoe Street to Bathurst Street. The new stands are the result of a unique collaboration between fourth-year design students at OCAD University (OCADU) and the BIA.

The designs originated in the Gateway Bike Stand Challenge held at OCADU in 2009, where students were challenged to design bicycle stands for the redevelopment of a property at the northwest corner of Queen and McCaul streets in Toronto, a project still in its early stages. The challenge invited students to consider how bicycle stands could be both conceptual urban sculpture and functional urban infrastructure. Two projects from the top five were selected by the BIA to develop into reality.

“As a jury member in the original competition, I was so impressed with the designs, I felt it was imperative we find a way to incorporate some of them into the Queen St. West streetscape,” explained Marc Glassman, Chair of the Queen St. West BIA. “I am proud that we were able to collaborate with the City of Toronto, an innovative fabrication company and these talented students to execute their design concepts.”

The designs selected for fabrication were Speech Bubbles by fourth-year Industrial Design students Evi K. Hui and Olivier Mayrand, which are a series of three different designs featuring a question mark, quotation marks and an exclamation point; and Halo by fourth-year Environmental Design student Michael Pham, an elegant circular design embedded into the sidewalk. Representatives from the City of Toronto and Queen St. West BIA worked with the designers to ensure that their designs remained unchanged throughout the production process. To commemorate the work of the students, each of the stands includes an attribution plaque naming the designers.

The bike stands are available for use at the following locations:

  • 235 Queen St. West (in front of the Atlas Machinery Supply Ltd.) Question mark Speech Bubbles bike stand by Evi K. Hui and Olivier Mayrand
  • 315 Queen St. West (in front of Zeidler Partnership Architects) Halo bike stand by Michael Pham
  • 339 Queen St. West (in front of Quiksilver): Quotation marks Speech Bubbles by Hui and Mayrand
  • 355/357 Queen St. West (between Your Good Health and JCY House): Exclamation point Speech Bubbles by Hui and Mayrand
  • 379 Queen St. West (in front of Payless SHOESOURCE): Halo by Pham
  • 426 Queen St. West (in front of Image Makeover Salon) Quotation marks Speech Bubbles by Hui and Mayrand
  • 438 Queen St. West (in front of Fancy Gems & Accessories): Halo by Pham
  • 448 Queen St. West (in front of Bling Bling & Ken Inc.): Question mark Speech Bubbles by Hui and Mayrand
  • 482 Queen St. West (in front of The Hideout): Quotation marks Speech Bubbles by Hui and Mayrand
  • 492 Queen St. West (in front of La Palette): Halo by Pham
  • 510 Queen St. West (in front of Velvet Underground): Question mark Speech Bubbles by Hui and Mayrand
  • 515 Queen St. West (in front of Original): Exclamation point Speech Bubbles by Hui and Mayrand
  • 543/545 Queen St. West (between Hi Beads and Brown's A Short Man's World of Fashion): Halo by Pham
  • 629 Queen St. West (in front of Nikolaou Restaurant Equipment): Exclamation point Speech Bubbles by Hui and Mayrand

View a map (PDF) of the bike stands.

About the Queen St. West Business Improvement Area
The Queen St. West Business Improvement Area (www.queenstwestbia.ca) was formed in 2009. Located just south of the Ontario College of Art and Design and the Art Gallery of Ontario, Queen Street West between Simcoe and Bathurst is the neighbourhood that nurtured young artists for decades. Celebrating its one year anniversary, the Queen St. West BIA is an association of business owners and tenants along Queen Street West that work together to preserve the heritage and strong culture that the community has long been known for.

More about the OCADU Gateway Bike Stand Challenge
Thirty-five student teams submitted their designs and ten were shortlisted as finalists. The final ten designs were presented to a jury that included architect Robert Chang, The Globe and Mail’s architecture critic Lisa Rochon, Toronto City Councillor Bill Saundercook, Queen St.West BIA Chair Marc Glassman, and Urbane Cyclist owner Nancy Kendrew, as well as OCAD faculty members Bruce Hinds and Colleen Reid. Prizes were awarded to the top five designs, of which two concepts were further developed for installation by the Queen St. West BIA.

About OCAD University (OCADU)
OCAD University (www.ocad.ca) is Canada’s “University of the Imagination.” The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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For more information and images, contact:

Laura Schaefer, Coordinator, Queen St. West BIA

Sarah Mulholland, Media & Communications Officer
416.977.6000 Ext. 327 (mobile Ext. 1327)

OCAD University announces its 2011 medal winning students

Wednesday, May 4, 2011 - 4:00am

(Toronto — May 4, 2011) Thirteen OCAD University (OCAD U) graduates have been honoured with the University’s top accolade this week. Their art and design works address a wide variety of themes and issues, ranging from scientific exploration, discovery, alchemy and improving personal safety among women stricken by natural disaster, to non-linear forms of storytelling, ceremony and coming of age, along with new applications for passive building technologies.

“As medal recipients, these students are ambassadors for their respective programs and for the creative and intellectual power of the learning and research experience here,” said OCAD U President, Dr. Sara Diamond. “I invite the public to join us at OCAD University — this is our opportunity to give back to the community by opening our doors and sharing the tremendous talent, spirit of invention, innovation and imagination that has found a home at OCAD University. Come celebrate our medal winners and their cohort!”

This year’s medal winners will showcase their thesis works alongside more than 550 of their peers as part of The Show Off, the 96th annual Graduate Exhibition, which opens to the public on Thursday, May 5 at 6:30 p.m.

The 2011 medal winners are:

Faculty of Art:
Eileen Akitt (Integrated Media)
Georgia Dickie (Sculpture/Installation)
Aanchal Malhotra (Printmaking)
Rajni Perera (Drawing & Painting)
Anna Soper (Photography)
Farah Yusuf (Curatorial Practice)
Nathan Storring (Criticism)

Faculty of Design:
Thomas Briggs (Graphic Design)
Christopher Fischer (Environmental Design)
Bryan Howarth (Advertising)
Sean Lewis (Illustration)
Sungwook Park (Industrial Design)
Joanna Schleimer (Material Art & Design)

The Show Off, the 96th annual Graduate Exhibition, runs Thursday, May 5, to Sunday, May 8. Everyone is invited for Opening Night, Thursday, May 5, 6:30 to 10 p.m. For details, visit www.ocad.ca/gradex.

The 12 winners will receive their medals at OCAD University’s Spring Convocation Ceremony on Thursday, June 2, at Roy Thomson Hall.

Background Information: 2011 OCAD University Medal Winners

Faculty of Art:

Eileen Akitt (Integrated Media)
In her work, Eileen Akitt uses three independently operated kaleidoscope projectors to create a triptych that conversely suggests a traditional storytelling model, featuring a beginning, a middle, and an end, while at the same time suspending this kind of linear development. “All 26 letters of the English alphabet are split between the three kaleidoscopes,” explains Akitt. “In any moment, individual characters might be identifiable, while at other times they may be less distinguishable. The work shifts and evolves, continually in flux; linear progression is an impossibility.” The result is a momentary kind of depiction, implacable within the finite structures of narrative.

Georgia Dickie (Sculpture/Installation)
Georgia Dickie likens her studio methodology to Harper’s magazine’s “Findings” column, where long lists of unlikely, carefully ordered results from scientific experiments are strung together. Her sculptural works are curious assemblages of material, both fabricated and found, that when brought together become wholly new, almost alien objects. Paired with Dickie’s own written “findings” they become bizarre, intriguing artifacts as if from a parallel universe.

Aanchal Malhotra (Printmaking)
Combining digital photography with analog printmaking processes, such as intaglio printing, Aanchal Malhotra explores and recreates the complexities of the Parallax phenomenon in perceivable vision — a shift in perspective to create a new line of sight. “The occurrence of a Parallax gap, which constitutes a space between two or more perspectives that cannot be compromised to either one of them, fashions images as storytelling mechanisms that allow a viewer to blur the boundaries of various moments and create one clear depiction of an image,” says Malhotra. “The ephemeral fascinates, yet distorts the capability of objects to be rendered as absolute and definite, but in doing so, opens far and wide the possibility of discovery and perception.” Her resulting works capture a fleeting moment, a snapshot sketch of a window reflection, marking the transition through time.

Rajni Perera (Drawing & Painting)
Rajni Perera explores issues of hybridity, sacrilege, irreverence, the indexical sciences, ethnography, sexuality, popular culture, deities, monsters and dream worlds. Across all of these themes, Perera deconstructs the ethnic female body image, painting them as object-women. “These saccharine women conceal violent stories and ideologies; a complex dichotomy that is not explored, discussed or represented in print media, online or screen culture, particularly in Western imagery,” states Perera. “It is much the same for the ethnic female body image — the semiology is reduced, simplified and pared down to suit a blander ideological palette. I seek to open and reveal the dynamism of these icons, both scripturally existent as well as self-invented, and to create a subversive aesthetic to deal with these issues.”

Anna Soper (Photography)
In her series Terra Nova, Anna Soper explores landscape through richly imagined cosmic maps, tattered and ruined by apparent age and use. Titled after the ship used by explorer Robert Falcon Scott during his ill-fated 1910 to 1913 expedition to the South Pole, Terra Nova is a meditation on loss, displacement and failure. The project is also strongly influenced by 19th century photographic exploration images by photographer William Henry Fox Talbot and playwright August Strindberg. With references to the medieval science of alchemy, Terra Nova has a distinctly arcane sensibility; a characteristic enhanced by its obscure subject matter.

Farah Yusuf (Curatorial Practice)
For her thesis work, Farah Yusuf curated the exhibition Babel on Rosetta Stone, which featured works by Rob Bairos, Michelle Gay, Simon Glass, Nahed Mansour, Sam Pelletier, Norman White and Alize Zorlutuna. Babel on Rosetta Stone explored the borderlands between media using translation as a vehicle to expose the constructedness and incommensurability of meaning across systems of codes, whether literal, symbolic, performative, cultural, or executable. By reframing the problem of translation technologically, the exhibition highlighted the role of communication technologies in the emergence of a ‘global village.’ The artworks presented looked critically at communication systems and interrogated their media — speech, writing, or code — as they are deployed to reflect broader issues of individuality, diversity and universality.

Nathan Storring (Criticism)
As an artist, writer and curator, Nathan Storring is interested in highlighting the processes of history to “rescue images from the past that resonate in the present, setting them apart from the drone of everyday life.” His photography and video works examine the forces that baptize a new building into the cityscape. For his thesis essay, Storring explored the remnants of the Market Square Shopping Centre in Kitchener, Ontario, part of a utopian project in the 1970s to revitalize the downtown. “By making this historical event relevant to its contemporary audience, rather than documenting the downfall of this mall simply ‘how it happened,’ I intended to rescue this event both from the past and from the ever-growing profusion of uncritical information.”

Faculty of Design:

Thomas Briggs (Graphic Design)
Creating a story through visual language is a universal constant of design. However, this story is often left unexplored to its full narrative potential, says Thomas Briggs. He expands on the boundaries of graphic design, using cinematography, motion, sound and time to tell a complete story in the film No Masters. No Gods. Briggs asks: “Can design inform the film process in the creation of a project such as a narrative movie? How will design influence the visual, auditory and time-based elements of a story being told?”

Christopher Fischer (Environmental Design)
Christopher Fischer’s work explores passive energy systems in the built environment. His thesis project is a renovation concept for two buildings that formerly served as waterfront repair stations for cargo vessels, transforming the buildings into greenhouses for food production. The design features an aquaponic growing system with a lower story for tilapia fish farming and an upper story for strawberry cultivation. Using principles of infill design, thermal dynamic ventilation systems and a gravity-fed water filtration system, Fischer’s design aims to create an energy output that is greater than the energy used, establishing a constant energy surplus.

Bryan Howarth (Advertising)
Bryan Howarth tackles a lack of innovation in the realm of automotive advertising, where he identified an opportunity to create a campaign that showcases total ownership experience. His campaign develops an ongoing narrative that not only entices the consumer before the purchase, but also continues to engage the consumer after the sale through a variety of seamlessly integrated media. His concept for the Jeep brand also aims to widen the brand’s perception: Jeep vehicles not only excel off-road, but also offer on-road prowess.

Sean Lewis (Illustration)
Sean Lewis has created a series of works exploring the turning points in the lives of various infamous outlaws, such as Unabomber Ted Kaczynski, mobster John Torrio and Columbian drug lord Pablo Escobar. Each image dissects the reasons behind why these people abandon the rules of society, and carve their unlawful paths through life.

Sungwook Park (Industrial Design)
Already an award-winning product designer, Sungwook Park’s thesis project addresses the dangers of rape and gender-based violence faced by women and girls in Haiti — a problem dramatically worsened by the January 2010 earthquake that decimated the country. The sex-for-food problem, and attacks on women as they attempt to access male-controlled relief supply distribution centres, has been widely reported in the media. To address this, Sung wook has designed Ami, a small personal security device that can communicate information about where and when to get food and supplies directly from relief organizations. “In helping the women of Haiti protect themselves, Ami will build connections between relief organizations and women directly, help women build community and support among each other, and restore a sense of hope while aiding in Haiti’s recovery.

Joanna Schleimer (Material Art & Design)
Cloth has the ability to communicate feeling, memory and emotion. Joanna Schleimer’s Lessons on Leaving is a series of handwoven and embroidered pieces made to reference the domestic textiles once collected in a young woman’s trousseau. Schleimer’s imagery references tangible objects, including heirlooms and intangible experiences such as anecdotes, lessons and advice associated with a young woman’s coming of age. Her work draws attention to the current lack of ceremony when one leaves their childhood home. Through the process of hand-making and reflection, Schleimer’s work seeks to create a new ceremony that honours a young woman’s coming of age by re-contextualizing a traditional female practice.

About OCAD University (OCAD U)
OCAD University (www.ocad.ca) is Canada’s “University of the Imagination.” The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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Download this release as a PDF file.

For more information contact:

Sarah Mulholland, Media & Communications Officer
416-977-6000 Ext. 327 (mobile Ext. 1327)

OCAD U celebrates green design in the student-run Sustainable Design Awards

Monday, April 23, 2012 - 4:00am

Green Space App, Sustainable Library and Public Transit Food System designs take top honours

(Toronto—April 23, 2012) Three projects have shared top prize in the 2012 Sustainable Design Awards, a student-conceived and led design competition that challenges young designers to approach their projects through the lens of ecological sustainability and social consciousness.

The competition, the brainchild of Industrial Design student Mike Lovas and now in its second year, has attracted the attention of artists and designers as well as environmental organizations across North America. This year's competition, presented by SUSTAINABLE.TO Architecture + Building, included an inspirational talk by Allan Chochinov, Editor-in-Chief of the leading online design magazine Core77. Chochinov, who teaches at the School of Visual Arts in New York City, also participated as a juror.

The awards drew a three-way tie for the $2,000 purse, plus an honourable mention and a student-choice award from the 51 submissions. The winners are:

Three-way tie for the top prize:

  • Green Space App by third-year Environmental Design student Hannah Smith;
    Concept: To empower the green movement from the ground up by harnessing the power of networking and community to help plan community gardens and improve parks.
  • Public Transit Food System by third-year Graphic Design student Laura Headley and first-year Environmental Design student Ian Brako;
    Concept: To leverage existing public transportation such as GO Transit and the TTC to get locally grown food into the city.
  • Sustainable Library by Benjamin Gagneux, a Spatial Design major on exchange from L'École de Design Nantes Atlantique in Nantes, France;
    Concept: The Library, built out of recycled wooden shipping pallets, created a space for students to have access to resources about sustainable and socially responsible design.

Honourable Mention:

  • International Non-Consumptive Currency by fourth-year Graphic Design student Elliot Vredenburg;
    Concept: A jewellery-based carbon-credit micro-trading currency system that enables autonomy, stigmatizes unsustain­able habits, and rewards non-consumptive practices within the current para­digms of society, industry and politics.

Student-Choice Award:

  • Obot (The Robot) by fourth-year Industrial Design student Matthew Del Degan;
    Concept: a low production run non-toxic toy with five opposable parts made out of a transparent soybean resin called EcoPoxy.


View work by all the winners online.

In addition to Chochinov, the jury included local furniture designer Jason Dressler of Brothers Dressler, Graeme Stewart of ERA Architects, Partner and Co-Founder of Public Displays of Affection Katherine Ngui, and Susan Spencer Lewin, Principal and Director of Sustainable Strategies at CS&P Architects.

Organizers of the Sustainable Design Awards extend their thanks to their generous sponsors: SUSTAINABLE.TO Architecture + Building; OCAD University and its Faculty of Design; the Ontario Association of Architects; Vans; CS&P Architects; Engineered Assemblies; 608 Designs; Association of Registered Graphic Designers of Ontario; the Ontario Crafts Council; the Association of Chartered Industrial Designers of Ontario; the OCAD Student Union; ERA Architects Inc.; Public Displays of Affection; archiTEXT; the Interior Design Show; the David Suzuki Foundation; the Design Exchange and Angell Gallery.

About OCAD University (OCAD U)
OCAD University (www.ocadu.ca) is Canada's "university of imagination." The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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For more information contact:

Sarah Mulholland, Media & Communications Officer
416-977-6000 Ext. 327 (mobile Ext. 1327)