Cultural sectors contribute $21.9 billion to Ontario’s economy

Wednesday, June 10, 2015 - 4:00am

New data released by Statistics Canada show that culture, arts and heritage contribute 3.7 per cent to Ontario’s gross domestic product (GDP), totalling $21.9 billion, and three per cent to Canada’s economy, or an estimated $47.7 billion.

The figures come from the second Culture Satellite Account (CSA) report based on 2010 provincial and territorial economic figures, which are the latest statistics available.

The total number of Canadian jobs in cultural domains (i.e. the arts, cultural industries and heritage) is calculated to be 707,012 in 2010, of which 571,985 were directly related to the production of cultural commodities. In Ontario, that number is 301,090 jobs in total, and 245,726 connected with cultural production.

Statistics Canada leads the development of the report, while the Department of Canadian Heritage manages a consortium of funding partners, including OCAD University, several non-government organizations as well as the provinces and territories.

As Ontario’s only art, design and digital media university, OCAD University’s students, faculty and alumni contribute to the vigour of Ontario’s creative industries.

To read the full report visit the Statistics Canada website.

 

10: Sharp Centre for Design Anniversary Exhibition

Photograph of the Sharp Centre under construction superimposed with a pair of upside-down feet wearing red shoes
Thursday, November 27, 2014 - 5:00am to Thursday, April 9, 2015 - 4:00am

Opening November 25, 7 p.m. in conjunction with the Will Alsop public lecture.

Closed November 26.

It’s been called “audacious and delightfully strange.” Ten years later, the Sharp Centre for Design continues to make a bold statement. This exhibition celebrates the Sharp Centre for Design’s first decade with works inspired by its bold and lively presence.

Image: Janie Reed, Feet First, 2003. Digital print, 7 x 9 in. (18 x 23 cm)

Venue & Address: 
OCAD University Anniversary Gallery, 2nd Floor 100 McCaul Street
Cost: 
Free

OCAD University marketing campaign hits streets, screens and subways

OCAD U Campaign 2014
Thursday, October 9, 2014 - 4:00am

OCAD University launched a multi-platform marketing blitz across the City of Toronto this week. Developed by Toronto agency BT|A Creates, the brand awareness campaign invites prospective students to “turn what you love into a future.”

The campaign imagery, to be found in subways and transit shelters, features the iconic Sharp Centre for Design. This internationally known symbol of OCAD University marks its 10th anniversary this fall.

The tagline “overactive imaginations are a good thing” appeals to the creative, inventive and inquisitive minds who will use skills gained at the university to enter creative, design and digital industries, become entrepreneurs marketing their own work and designs or bring their knowledge to many other industries and contexts, from health care to technology firms.

“Creative thinking and problem-solving skills are what employers are looking for in the workforce,” said Dr. Sara Diamond, President and Vice-Chancellor of OCAD University. “Active, collaborative and experiential learning are intrinsic to all of our programs and nurture these competencies.”

The campaign shines a light on the Digital Futures program, which merges art, design, computing and business skills. Graduates land a range of jobs in mobile app development, video games design, data visualization, product design, wearables and web and multimedia services

Online versions of the ad will extend the message beyond the GTA. They feature colourful animations and images of students at work and will be featured on Facebook, YouTube and targeted websites

The marketing campaign will drive public and student interest to the new OCAD University website. The new website design has a strong alignment and consistency with the OCAD U award winning visual identity, originally designed by Bruce Mau Design (BMD). BMD designed and programmed the new site, with many OCAD U staff, faculty and students also contributing to this project.

Undergraduate applications are now open for the 2014-15 school year and prospective students are currently looking at their post-secondary program options. For further information, visit the website to explore everything the university has to offer.

OCAD University (OCAD U):

OCAD University (www.ocadu.ca) is Canada’s “University of the Imagination.” The university, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

BTA:

BT/A (www.btacreates.com) is a full service advertising agency based in Toronto fueled by a creative mandate of elevating consumer engagement and brand experience across all levels of interaction. BT/A has a diverse list of clients and experience in a myriad of sectors including culture, finance, retail, education, and experiential engagement. 

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For more information please contact:

Christine Crosbie, Media Relations Officer, OCAD University

416-977-6000 x. 4890

ccrosbie@ocadu.ca

 

GATHER INVITES SCOTIABANK NUIT BLANCHE VISITORS TO PLAY AND INTERACT AT OCAD U

Installation in progress of Stoke by Relay Studio, part of Gather. Photo by Martin Iskandar.

Gather, an independent project presented by OCAD U for this year’s Scotiabank Nuit Blanche, looks at shifting social, cultural and artistic boundaries and the intersections where the natural and the urban overlap. Curated by OCAD U alumna Marissa Neave (Criticism & Curatorial Practice), the installation is an invitation to interact with art in different — and sometimes unexpected — ways.

The annual all-night contemporary art event, held this year on October 5, sees thousands of visitors to Butterfield Park and the Sharp Centre for Design to see work curated and created by members of the OCAD U community. This year’s installation brings together work by four artists and a collective: Marc De Pape; Shannon Gerard; Annyen Lam; Christine Swintak and Relay Studio (Andrew Lovett-Barron, Eliot Callahan, Adam Carlucci and Nick Crampton).

Each piece in Gather requires audiences to interact with it. Neave describes Swintak and Gerard’s work as immersive, while Lam’s requires a more intimate experience of “peeking.” Relay Studio Inc. and De Pape’s pieces are transformed by visitors moving around the space.

“Nuit Blanche is the perfect opportunity to express the playfulness and spectacle in art,” says Neave, who considered focussing the installation on the idea of intervention, but became inspired by conceptions of nature and culture in the artists’ work. “When I started to piece together specific projects, I realized they all played with ideas of nature and culture in different ways. Each of the five artists presents an experience. In some cases, the reference to nature and culture is really prominent; in others, it’s more nuanced.”

Peer inside paper worlds

Lam’s piece in the installation, "Great Good Place," is a series of miniature world sculptures made out of the quotidian material of cut paper and housed in a freestanding wooden structure behind windows and peepholes. “Viewers are invited to enter the work with their own sense of space and scale,” says Lam. “The window/peephole presentation method is meant to dissolve the gallery space from the viewer’s range of vision and to deliver them into the thick of the paper worlds.”

Make a performance happen

De Pape’s "The Chime," was originally part of his graduate thesis project in Digital Futures, but he staged it on a larger scale for Nuit Blanche, with eight channels of audio running all night. “'The Chime' is a responsive instrument, meaning visitors will have an influence on the music. Even if it is not intentional, their presence will impact the performance,” says De Pape. “Either their body heat will cause the temperature in the room to rise and thus shift the composition by a half step, or they will trigger the motion detectors and cast shadows on the light sensors. All these factors contribute to the performance.”

A secret about De Pape’s "The Chime," for OCAD U community members in-the-know is that you can very gently tap the pendulum to trigger different sounds.
 

Learn more about Gather and its five artist contributors

Scotiabank Nuit Blanche listing

Project description and artist bios

New legislation proposes OCAD name change

Tuesday, April 27, 2010 - 4:00am

(Toronto—April 27, 2010) New legislation is being introduced today by the Government of Ontario that, if passed, will officially change the name of the Ontario College of Art & Design (OCAD) to “OCAD University.”

“This is truly a remarkable day in OCAD’s proud 134-year history,” said OCAD President Dr. Sara Diamond. “The change in OCAD’s name is important not only for the university, but also for Ontario. It will provide clarity to prospective students, both in Canada and internationally; improve our ability to attract and retain high-calibre faculty; and strengthen our ability to partner with other universities in Ontario in delivering joint degrees.”

“We thank the Ontario Government and the Ministry of Training, Colleges & Universities for leadership in recognizing OCAD’s evolution,” said Robert Montgomery, Chair of OCAD’s Board of Governors. “The new name reflects OCAD’s role as a leader in art and design education and research, sustainability and digital culture. This change will ensure OCAD’s strategic position within a highly competitive, global post-secondary education marketplace."

OCAD has operated as a fully accredited university offering undergraduate degrees since 2002, and graduate degrees since 2008. In 2006, the institution was granted membership in the Association of Universities and Colleges of Canada, which represents 95 public and private not-for-profit universities and university-degree level colleges across Canada. Today, OCAD has approximately 4,000 undergraduate and graduate students, 650 faculty and staff, and a 12-building campus in downtown Toronto.

“This is important recognition of the work we have undertaken in research, graduate studies and ensuring high standards in our curriculum,” said Diamond. “It is a phenomenally important day for OCAD, one that not only respects the institution’s rich history and legacy of art and design education, but also acknowledges where the university is headed.”

Government of Ontario News Release

About the Ontario College of Art & Design (OCAD)
The Ontario College of Art & Design (www.ocad.ca) is Canada’s “university of the imagination.” OCAD is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. The university is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinarity, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.
 

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For more information and images please contact:

Sarah Mulholland, Media & Communications Officer, OCAD
416.977.6000 Ext. 327 (mobile Ext. 1327)

OCAD becomes ‘OCAD University’

Tuesday, June 8, 2010 - 4:00am

(Toronto—June 8, 2010) The Ontario College of Art & Design is now ‘OCAD University,’ the institution announced today.

The Act to change OCAD’s name was introduced April 27 as part of Bill 43, the Post-secondary Education Statute Law Amendment Act, 2010 and also included language to officially recognize the role of the university’s chancellor, modify the powers of the Board of Governors and create an academic senate.

“What a proud day for OCAD University and the Province of Ontario,” said President Dr. Sara Diamond. “Our new name makes clear for our current and future students, alumni, faculty, Ontario and the world our role as Canada’s leading institution for art and design education and research. It is the completion of an evolution that has seen the institution grow from an elite arts school formed by Canada’s leading painters in 1876 to a formidable university offering a unique studio-based education that fuels the expansion of Ontario’s knowledge economy.”

“OCAD's outstanding faculty, staff and students have helped the institution become Canada’s leading art and design university, said The Hon. John Milloy, Minister of Training, Colleges and Universities. “By granting OCAD official university status, we can help ensure that it will continue to grow and evolve to meet the needs of students and the province in today’s rapidly changing global economy.”

“Our new name ensures OCAD’s strategic position within a highly competitive, global post-secondary education and research marketplace,” said Robert Montgomery, Chair of OCAD’s Board of Governors. “We thank all those who contributed towards this great achievement, and express our sincere appreciation for the leadership of the Government of Ontario and the Ministry of Training, Colleges & Universities.”

Read information about the name change process:
An Open Letter to the OCAD University Community
Background information about the process
Frequently Asked Questions

About OCAD University (OCADU)
OCAD University (www.ocad.ca) is Canada’s “university of the imagination.” The University is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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For more information or to request images, contact:

Sarah Mulholland, Media & Communications Officer
416.977.6000 Ext. 327 (mobile Ext. 1327)

Steve Virtue, Director, Marketing & Communications
416.977.6000 Ext. 222

OCAD University welcomes the Inclusive Design Research Centre and the Inclusive Design Institute

Tuesday, October 12, 2010 - 4:00am

(Toronto — October 12, 2010) OCAD University (OCADU) is pleased to welcome the Inclusive Design Research Centre (IDRC) and the Inclusive Design Institute (IDI) to its campus. With world-renowned inclusive design expert Jutta Treviranus leading the two entities, OCAD University greatly strengthens its leadership in the fields of accessibility and inclusive design of information and communication systems and practices.

“Like sustainability, inclusive design is an essential cross-cutting perspective on design that will help propel OCADU as an international leader in innovation for our ever more diverse society,” said Dr. Sara Diamond, President of OCAD University. “Jutta and her world-class team of researchers bring a wealth of expertise, experience and networks that ideally complement OCADU’s agenda.”

The IDRC is the reconstitution of the 16 year-old Adaptive Technology Resource Centre (ATRC) of the University of Toronto at OCADU. The IDRC, continuing the important international role of the ATRC, conducts multi-disciplinary, multi-sector research and development on the inclusive design of emerging information and communication systems and practices — or designing for diversity. IDRC research addresses the full lifecycle of information and communication systems and practices — from design to implementation to evaluation and policy. The IDRC research community values collaboration, broad participation, transparency, and openness. The Inclusive Design Institute is a regional research hub, led by Jutta Treviranus, funded by both the Canada Foundation for Innovation and the Ontario Ministry of Research and Innovation with 8 postsecondary institutions as core partners, namely OCADU, University of Toronto, Ryerson University, York University, University of Ontario Institute of Technology (UOIT), Sheridan, George Brown College and Seneca College. The IDI shares the research focus of the IDRC. Both IDI and IDRC research projects engage a range of collaborating organizations from around the world.

“Accessibility and inclusion are not only rights to be protected, but catalysts for new ideas, design principles that lead to better design, business strategies that make good business sense, and economic drivers with ubiquitous social benefits,” said Treviranus. “OCADU has the agility, imagination and creativity we need to realize the promise of inclusive design.”

Recognizing the need for human capacity to meet the accessible design requirements in Ontario brought about by the imminent release of the Accessibility for Ontarians with Disabilities Act (AODA) Information and Communication standard, and the growing demand globally for accessible products and services, the move includes the development of an academic program in inclusive design at the undergraduate, graduate and professional development levels, complementing OCADU’s Digital Futures Initiative.

Treviranus and her team bring with them over 15 multi-partner research projects in the educational, cultural, health, economic, policy and international development domain. All projects are open source and open access, thereby enabling active student engagement.

About Jutta Treviranus
Jutta Treviranus has over 25 years of experience in the field of accessibility. She established the ATRC in 1993, leading it to its global stature. Treviranus has led many international multi-partner research networks that have created broadly implemented technical innovations that support inclusion. Recent projects include the Fluid Project (http://fluidproject.org), Fluid Engage, CulturAll, Stretch, FLOE and many others. Treviranus and her team have pioneered personalization as an approach to accessibility in the digital domain. Her team also leads several successful ongoing open source projects that attempt to infuse inclusive user experience design sensibilities into open source networks. She has played a leading role in developing accessibility legislation, standards, specifications and policies internationally, including WAI ATAG, IMS AccessForAll, ISO 24751, and the AODA Information and Communication standard.

About IDRC/IDI projects:

FLOE (Flexible Learning for Open Education) (floeproject.org), funded by the William and Flora Hewlett Foundation, is creating a global infrastructure to address the learning needs of learners, including learners with disabilities, by matching each learner's individual accessibility needs and preferences with a learning resource that meets those needs. FLOE has many partners around the world and will also address accessible mobile learning delivery in Africa, Latin America and India.

The Fluid Project (http://fluidproject.org/) creates web application building blocks that infuse accessibility and inclusive user experience design into the software ecosystem. Fluid components are part of the software toolkits broadly used to create interactive Web programs, thereby ensuring they are accessible to users with disabilities.

The Accessible Digital Office Document project, supported by UNESCO and the Ontario Ministry of Community and Social Services, is developing international guidelines for creating accessible office documents including spreadsheets and presentations.

About OCAD University (OCADU)
OCAD University (www.ocad.ca) is Canada’s “University of the Imagination.” The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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For more information, contact:

Sarah Mulholland, Media & Communications Officer
416.977.6000 Ext. 327 (mobile Ext. 1327)

OCAD University announces partnership with Bruce Mau Design

Thursday, September 9, 2010 - 4:00am

Firm to collaborate with institution to create new brand identity

(Toronto — September 9, 2010) At its annual Welcome Back Corn Roast today, OCAD University (OCADU) announced to its students, faculty, staff and volunteers that it has selected respected design firm Bruce Mau Design to develop the university’s new brand identity. The redesign follows the Ontario government’s decision to change the institution’s name from Ontario College of Art & Design to OCAD University this past June.

“We are elated that Bruce Mau Design will design our new brand identity. They are a prescient firm with a proven track record and a potent aesthetic sensibility,” said OCAD University President, Dr. Sara Diamond. “They understand OCADU’s values and teaching philosophies, institutional evolution, and the revolutionizing power of imagination. They place value on the design process itself, as does OCAD University, ensuring that students, staff, faculty, alumni and community stakeholders will be participants in a branding project that is crucial for OCADU, Toronto, Ontario and beyond.

The institution issued a public RFP in July and received numerous submissions in August. After developing a shortlist of firms who delivered presentations to a selection committee, Bruce Mau Design was selected unanimously.

“Bruce Mau Design are expert collaborators. They demonstrated a strong commitment to work with our community to design the process that will drive the outcome of our partnership, and this is of utmost importance to our stakeholders,” said Marketing & Communications Director Steve Virtue. “They implicitly understand OCADU’s rich history, and how our community’s many stories inform the creation of innovating new ideas.”

“We are truly thrilled to have been selected by OCAD University to help develop their new brand identity,” said Hunter Tura, President and CEO of Bruce Mau Design. “I am particularly excited by this collaboration, as I feel that we have put together a great design team — led by Associate Creative Director Laura Stein and Project Director Christina Bagatavicius — to deliver great work for a client that clearly understands design excellence.

Moreover, we have partnered with our colleagues at OCAD University to invent a unique and innovative design process, that I believe will lead to a bold and thoughtful new identity for the school.”

Students, faculty, staff and alumni of OCAD University can look forward to more details about the collaboration to be announced as the community settles into the 2010-2011 academic year.

Hunter Tura, President and CEO, Bruce Mau Design
Hunter Tura just recently joined BMD as President and CEO. In this role, he is responsible for the overall operation of the business, strengthening the way BMD serves its clients and expanding its new business efforts. Prior to joining BMD, Tura was Managing Director at 2x4, Inc., responsible for leading operational and strategic business efforts in the U.S. and China.

Before his time at 2x4, Inc., Tura was an architect at Rockwell Group/Studio Red and principal of his own architecture firm. He has worked in the office of AMO/Rem Koolhaas and has served on the design faculty of the Columbia University Graduate School of Architecture, Planning & Preservation and the Boston Architectural College. He holds a Master of Architecture degree from the Harvard University Graduate School of Design. Tura’s art and design work have been exhibited at the Studio Museum in Harlem. He is a Trustee of the Dyckman Farmhouse Museum in New York City and has served as a member of the Exhibitions Committee of the Architectural League of New York.

Associate Creative Director Laura Stein, Bruce Mau Design
As a lead designer in the Toronto studio, Laura provides overall creative and strategic direction for a broad range of projects: brand and identity design, communication strategies, video and motion graphics, interactive design, book editorial and graphic design. Most recently, Laura has led her team through a multi-faceted long term project in support of Arizona State University. This work includes a communications framework, brand identity, launch strategy, and galvanizing video. Her most recent book project, The Third Teacher, an examination of the impact of our physical environment on education, has just been published by Abrams Books. Currently she is working on projects in television media that include a new network’s vision, programming, and communications.

Project Director Christina Bagatavicius, Bruce Mau Design
Christina is a management lead in the Toronto studio, providing strategic and business leadership across major projects and accounts. The projects she has led have ranged from visioning processes to exhibition design, brand identities, cultural research and communications strategies. Prior to joining Bruce Mau Design she worked at the Tate Britain in London, England as the Head of Interpretation, where she was responsible for developing the overall strategy around storytelling and the visitor experience. She is also a freelance arts writer for a range of cultural publications. Christina completed her Masters degree in History of Art at University College London, and earned a Bachelors degree in Philosophy at McGill University, Montreal.

About Bruce Mau Design
Bruce Mau Design (BMD; www.brucemaudesign.com) is an innovation and design studio centred on purpose and optimism. Since 1985, BMD has evolved from a graphic design studio to a leader in breakthrough design thinking, applying design methodologies to a wide range of business and cultural organizations with challenges in need of creative solutions. Creators of Massive Change®, the internationally acclaimed traveling exhibition, book, website, and interview series, BMD is an interdisciplinary studio made up of: artists, architects, graphic designers, filmmakers, brand strategists, biologists, publishers, curators and technologists. Some of the firm’s clients include: MTV, AGO, Coca-Cola, Arizona State University, MoMA and the feature length documentary The 11th Hour. BMD is a member of the MDC Partners network.

About OCAD University (OCADU)
OCAD University (www.ocad.ca) is Canada’s “University of the Imagination.” The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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For more information, contact:
 

Brown & Cohen Communications & Public Affairs
416-484-1132, Matt McNama, Ext. 4 and Kaitlynn Dodge, Ext. 5

OCAD University:
Steve Virtue, Director, Marketing & Communications, OCAD University
416-977-6000 Ext. 222

Sarah Mulholland, Media & Communications Officer
416.977.6000 Ext. 327 (mobile Ext. 1327)

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