Research addressed RBC need for tools to help identify the emotional response of clients regarding bank services in order to improve their customer services. As of date, they are interested in a software solution to help them visualize networks of subsidiaries, in order to analyse money flow between different counterparts (borrowers and lenders)
GOALS & MISSION:
To develop visualization analysis tools which can be used (internally) by RBC to better understand existing data.
Gali, G., Oliver, S., Diamond, S. & Chevalier, F. (2012). Visualizing Sentiments in Business--Customer Relations with Metaphors, in ACM Proceedings of the SIGCHI conference Extended Abstracts on Human Factors in Computing Systems (CHI ’12), pp. 1493—1498.