Digital Futures Grad Student Quinn Rockliff collabs with H & M & Rethink Breast Cancer

 

Wednesday, October 24, 2018 - 2:45pm

Article by Josh Paglione, Graduate Studies

Digital Futures MFA Graduate Student Quinn Rockliff has teamed up with H&M Canada and Rethink Breast Cancer, the young women’s breast cancer movement, to design a five peice t-shirt collection in an effort to promote breast cancer awareness. Quinn, a surival of sexual assault, began creating her illustrations as a way of healing from the trama she experienced, and eventually, she began sharing her designs on social media sites as a reflection of life as a survivor, while transferring the responsibility of repeating and distributing these reflections onto a digital platform. The work has also inspired her thesis research which takes an autoethnographic approach to understanding how one can use social media as a survivor of sexual assault. She specifically investigates how a virtual embodiment of self can perpetuate narratives and recall information, allowing for a transference of her emotional labour.

"When I began to seek traditional routes towards justice and healing after my assault, I was repeatedly required to recount, justify, and relive trauma, in order to be believed. My simplistic line style has always explored the representation of women's bodies, this project challenged me to think in a new medium by considering how a t-shirt can serve as a reminder to self and signifier to others to check yourself for breast cancer.- Quinn Rockliff

Tee

Photo courtesy of the artist

Quinn said she began sharing her illustrations digitally as a means to interact remotely with people who have the potential to challenge her selfhood, without retraumatization through one-on-one interaction. For Quinn, the technological interface becomes a means to speak loudly and bravely about her assault, as well as a way to confidently explore issues and creative expressions, such as body positivity, nudity, and feminist art. Quinn was then approached by H & M Canada to design the t-shirt collection as a fundraiser and awareness initiative for the Rethink Breast Canacer capaign, in which 100% of the proceeds go directly to Rethink Breast Cancer.

"This was such a great project for me to work on alongside my thesis work, it provided both a creative shift while still fitting into my larger interests of the way in which we can talk about issues with social stigma, especially those who effect women, and how art can be used to inspire new perspectives of the body. I wanted to create art that raised awareness around breast cancer while still being t-shirts I would wear every day and I was thrilled to have the opportunity to work with a charity that gave me the artistic freedom to stay true to my style while highlighting their important cause. I've admired Rethink Breast Cancers work for a while, their style of conveying hard to talk about topics in a bold and accessible way for young people continues to inspire me to rethink my understanding of the cause and continue to support it, it was such an honor to collaborate with them and H&M to raise funds this October." -Quinn Rockliff

For more information:

Related article by Fashion Magazine: https://fashionmagazine.com/lifestyle/hm-rethink-breast-cancer-shirts/

For more informaiton about the Rethink Breast Cancer campaign, visit: https://rethinkbreastcancer.com/get-involved/shop/

The Rethink Breast Cancer t-shirts are available at the H & M Eaton Centre and Yorkdale Mall stores.

Follow Quinn on Instagram: Instagram.com/quinnrockliff 

The OCAD University community is deeply saddened by the news of the Ukraine International Airlines plane crash that claimed the lives of 176 people near Tehran yesterday. 
DesignTO bus advertisement rendering.
This year, DesignTO partnered with OCAD University’s Design4 program to create look and feel of the festival’s 10th Anniversary.
OCAD University mourns death of Jeremy Vincent Urbina, student in the Faculty of Art
Abid Virani and Aliwar Pillai, co-founders, Fable Tech Labs (photo courtesy: Forbes)
OCAD U alumni, Alwar Pillai and Abid Virani, co-founders of Fable Tech Labs, were named in Forbes Magazine’s latest Top 30 under 30 list.
Photo of human with winter green coat sitting and staring at camera
The Centre for Emerging Artists & Designers is excited to announce Dallas Fellini as the recipient of the inaugural Rosalie Sharp Pavilion Career Launcher.
EKSIG 2019 was the international conference of the DRS Special Interest Group on Experiential Knowledge (EKSIG). The event took place 23–24 September 2019 at the Estonian Academy of Arts, Tallinn, Estonia. With the theme ‘knowing together – experiential knowledge and collaboration,’ the conference explored collaborative knowledge generation by professionals and academic researchers in the creative disciplines and beyond.
The OCAD University community is deeply saddened by the passing of John Vivash, former Chair of the OCAD U Foundation (2008 to 2015). John passed away on August 5, 2019.
Mural of food illustrations
OCAD University’s Centre for Emerging Artists and Designers (CEAD) are thrilled to announce a new large-scale mural by artist Jinke Wang (Illustration 18’) in the dining hall of the newly opened Longo’s in Liberty Village.
H & M tee Quinn Rockliff
Wednesday, October 24, 2018 - 2:45pm

Article by Josh Paglione, Graduate Studies

Digital Futures MFA Graduate Student Quinn Rockliff has teamed up with H&M Canada and Rethink Breast Cancer, the young women’s breast cancer movement, to design a five peice t-shirt collection in an effort to promote breast cancer awareness. Quinn, a surival of sexual assault, began creating her illustrations as a way of healing from the trama she experienced, and eventually, she began sharing her designs on social media sites as a reflection of life as a survivor, while transferring the responsibility of repeating and distributing these reflections onto a digital platform. The work has also inspired her thesis research which takes an autoethnographic approach to understanding how one can use social media as a survivor of sexual assault. She specifically investigates how a virtual embodiment of self can perpetuate narratives and recall information, allowing for a transference of her emotional labour.

"When I began to seek traditional routes towards justice and healing after my assault, I was repeatedly required to recount, justify, and relive trauma, in order to be believed. My simplistic line style has always explored the representation of women's bodies, this project challenged me to think in a new medium by considering how a t-shirt can serve as a reminder to self and signifier to others to check yourself for breast cancer.- Quinn Rockliff

Tee

Photo courtesy of the artist

Quinn said she began sharing her illustrations digitally as a means to interact remotely with people who have the potential to challenge her selfhood, without retraumatization through one-on-one interaction. For Quinn, the technological interface becomes a means to speak loudly and bravely about her assault, as well as a way to confidently explore issues and creative expressions, such as body positivity, nudity, and feminist art. Quinn was then approached by H & M Canada to design the t-shirt collection as a fundraiser and awareness initiative for the Rethink Breast Canacer capaign, in which 100% of the proceeds go directly to Rethink Breast Cancer.

"This was such a great project for me to work on alongside my thesis work, it provided both a creative shift while still fitting into my larger interests of the way in which we can talk about issues with social stigma, especially those who effect women, and how art can be used to inspire new perspectives of the body. I wanted to create art that raised awareness around breast cancer while still being t-shirts I would wear every day and I was thrilled to have the opportunity to work with a charity that gave me the artistic freedom to stay true to my style while highlighting their important cause. I've admired Rethink Breast Cancers work for a while, their style of conveying hard to talk about topics in a bold and accessible way for young people continues to inspire me to rethink my understanding of the cause and continue to support it, it was such an honor to collaborate with them and H&M to raise funds this October." -Quinn Rockliff

For more information:

Related article by Fashion Magazine: https://fashionmagazine.com/lifestyle/hm-rethink-breast-cancer-shirts/

For more informaiton about the Rethink Breast Cancer campaign, visit: https://rethinkbreastcancer.com/get-involved/shop/

The Rethink Breast Cancer t-shirts are available at the H & M Eaton Centre and Yorkdale Mall stores.

Follow Quinn on Instagram: Instagram.com/quinnrockliff