Matthew Del Degan collaborates with youth artists on Virgin Mobile mural
Wednesday, September 3, 2014 - 3:15pm
Creator of the Lovebot and Love Invasion Matthew Del Degan poses with young artists from Toronto-based community arts enterprise SKETCH in front of the mural they created for Virgin Mobile's new Queen Street West store. (CNW Group/Virgin Mobile Canada)
Known for his concrete Lovebots that dot Toronto’s urban landscape, recent OCAD U Industrial Design grad Matthew Del Degan has teamed up with young artists to create a 10’ x 12’ mural at Virgin Mobile’s new store at 680 Queen St. W. His collaborators were recruited through SKETCH, a community arts group that creates opportunities for at-risk youth.
The commissioned artwork is part of Virgin Mobile’s RE*Generation initiative which is committed to creating new experiences for at-risk and homeless youth across the country to help them emerge from the cycle of homelessness. In addition to the mural collaboration, Del Degan has created two custom Lovebots for Virgin Mobile's newest retail locations at 680 Queen St. W. and 2493 Yonge St. to remind us to do good in our daily lives.
Del Degan’s knee-high cast concrete Lovebots began appearing around Toronto 2010 at locations where acts of love, kindness and compassion had taken place. More than 100 sculptures were installed. The Love Invasion has spawned a worldwide sticker campaign that calls attention to small good deeds that may otherwise go unnoticed.
Known for his concrete Lovebots that dot Toronto’s urban landscape, recent OCAD U Industrial Design grad Matthew Del Degan has teamed up with young artists to create a 10’ x 12’ mural at Virgin Mobile’s new store at 680 Queen St. W. His collaborators were recruited through SKETCH, a community arts group that creates opportunities for at-risk youth.
The commissioned artwork is part of Virgin Mobile’s RE*Generation initiative which is committed to creating new experiences for at-risk and homeless youth across the country to help them emerge from the cycle of homelessness. In addition to the mural collaboration, Del Degan has created two custom Lovebots for Virgin Mobile's newest retail locations at 680 Queen St. W. and 2493 Yonge St. to remind us to do good in our daily lives.
Del Degan’s knee-high cast concrete Lovebots began appearing around Toronto 2010 at locations where acts of love, kindness and compassion had taken place. More than 100 sculptures were installed. The Love Invasion has spawned a worldwide sticker campaign that calls attention to small good deeds that may otherwise go unnoticed.