OCAD University alumnus designs look of Tour de France bikes

 

Thursday, July 9, 2015 - 4:00am

Tom Briggs (BDes, Graphic Design, 2011) is watching his latest design project speed through the twists and turns of the Tour de France. The senior designer for Cervélo, a Toronto-based bicycle manufacturer, Briggs has designed the new paint job for team MTN-Qhubeka – the first African-registered team in the Tour’s history.

The bicycles’ paint job is an eye-catching chrome and yellow, with accent colours of the South African flag: blue, green, yellow, red and black. Briggs says one of the challenges of designing the look was working with the organic shape and design of the Cervélo bikes. “To find a completely flat surface is near impossible, so working with that and understanding the physical limitation of both paint and decal production and application was a tough balancing act.”

Across the top tube of each model are words that translate the Ngoni word Qhubeka: “Move Forward,” “Carry On” and “Progress.” Qhubeka is the World Bicycle Relief’s program in South Africa, which is dedicated to advancing education, health and economic opportunities by providing specially designed, locally assembled bikes to people in need.

Ordinarily, Briggs works out of Cervélo’s head office in Toronto, but he also journeys all over the world filming and art directing. He is currently travelling with the MTN-Qhubeka team on the Tour shooting promotional videos.  

Briggs says at OCAD U he learned to become adaptable and take risks. “I thought I wanted to make magazines and I've done that professionally, but I also feel I can take on things like working with 3D objects in the form of a bike and be successful there. My education gave me the mindset that you can take risks and, as long as you work as hard as you can, you can make whatever you want to make.”

 

Sarah Tranum, "CleanCube Project" Poster
The Office of Research & Innovation is excited to launch of the fourth iteration of the "This is Research" campaign to raise awareness about research at OCAD University.
Rendering of black industrial structure against black background
The Artist Project Contemporary Art Fair and The Centre for Emerging Artists and Designers are excited to announce Andre Baynes as the 2020 Recipient of the Artist Project Career Launcher.
The OCAD U Print Shop will be closing at 6:00pm on Monday, January 27th due to illness. We apologize for any and all inconvenience.   
Photo of two large landscape collages with wood frame door in middle
The Gladstone Hotel and the Centre for Emerging Artists and Designers are thrilled to announce the recipients of the 2020 Come Up To My Room Career Launcher, Maxwell Lander and Aaron Jones.
The OCAD University community is deeply saddened by the news of the Ukraine International Airlines plane crash that claimed the lives of 176 people near Tehran yesterday. 
DesignTO bus advertisement rendering.
This year, DesignTO partnered with OCAD University’s Design4 program to create look and feel of the festival’s 10th Anniversary.
OCAD University mourns death of Jeremy Vincent Urbina, student in the Faculty of Art
Abid Virani and Aliwar Pillai, co-founders, Fable Tech Labs (photo courtesy: Forbes)
OCAD U alumni, Alwar Pillai and Abid Virani, co-founders of Fable Tech Labs, were named in Forbes Magazine’s latest Top 30 under 30 list.
Image of Cervelo bicycle
Image of Cervelo bicycle
Thursday, July 9, 2015 - 4:00am

Tom Briggs (BDes, Graphic Design, 2011) is watching his latest design project speed through the twists and turns of the Tour de France. The senior designer for Cervélo, a Toronto-based bicycle manufacturer, Briggs has designed the new paint job for team MTN-Qhubeka – the first African-registered team in the Tour’s history.

The bicycles’ paint job is an eye-catching chrome and yellow, with accent colours of the South African flag: blue, green, yellow, red and black. Briggs says one of the challenges of designing the look was working with the organic shape and design of the Cervélo bikes. “To find a completely flat surface is near impossible, so working with that and understanding the physical limitation of both paint and decal production and application was a tough balancing act.”

Across the top tube of each model are words that translate the Ngoni word Qhubeka: “Move Forward,” “Carry On” and “Progress.” Qhubeka is the World Bicycle Relief’s program in South Africa, which is dedicated to advancing education, health and economic opportunities by providing specially designed, locally assembled bikes to people in need.

Ordinarily, Briggs works out of Cervélo’s head office in Toronto, but he also journeys all over the world filming and art directing. He is currently travelling with the MTN-Qhubeka team on the Tour shooting promotional videos.  

Briggs says at OCAD U he learned to become adaptable and take risks. “I thought I wanted to make magazines and I've done that professionally, but I also feel I can take on things like working with 3D objects in the form of a bike and be successful there. My education gave me the mindset that you can take risks and, as long as you work as hard as you can, you can make whatever you want to make.”