The OCAD University community is deeply saddened by the news of the Ukraine International Airlines plane crash that claimed the lives of 176 people near Tehran yesterday.
OCAD University designers take home top packaging prize
Monday, June 29, 2015 - 4:00am
Zhi Gao and Dora Poon
Great Value Eco Cleaner
Dora Poon (BDes, Industrial Design, 2015) and Zhi Gao (fourth-year Graphic Design student) emerged victorious at the 2015 student design competition organized by the Packaging Consortium (PAC), beating out rivals from Durham, Seneca, Humber, Mohawk and George Brown colleges. This is the second year in a row that an OCAD University team has scored first place.
Professor Stuart Werle offered the contest as a project option for his Packaging Design 2 students in winter 2015. The competition rules stipulated that each team design packaging for a 710 mL bottle of Walmart’s Great Value Eco toilet bowl cleaner. Werle encouraged participating students to demonstrate how their branding and packaging for that product could translate to other items in the Great Value Eco line.
With only one entry permitted for each institution, Werle formed a committee — including Mhairi Robertson, who won the 2014 competition — to select OCAD U’s entry. Members chose Poon’s effort as the top design; however, seeing great strength in Gao’s design, Werle encouraged the two to collaborate.
On June 17, Poon and Gao pitched their work in a seven-minute presentation to more than 200 packaging-industry leaders at the PACEX Toronto packaging show. After all the teams had spoken, the audience voted in real time, with Poon and Gao coming out on top. For Werle, “the key to their design was the blending of very strong branding, packaging graphics and bottle form with truly unique and innovative sustainable elements, including a 5X concentrate EcoPak® that would enable consumers to reuse each bottle without having to recycle them.”
This year, DesignTO partnered with OCAD University’s Design4 program to create look and feel of the festival’s 10th Anniversary.
OCAD University mourns death of Jeremy Vincent Urbina, student in the Faculty of Art
OCAD U alumni, Alwar Pillai and Abid Virani, co-founders of Fable Tech Labs, were named in Forbes Magazine’s latest Top 30 under 30 list.
The Centre for Emerging Artists & Designers is excited to announce Dallas Fellini as the recipient of the inaugural Rosalie Sharp Pavilion Career Launcher.
EKSIG 2019 was the international conference of the DRS Special Interest Group on Experiential Knowledge (EKSIG). The event took place 23–24 September 2019 at the Estonian Academy of Arts, Tallinn, Estonia. With the theme ‘knowing together – experiential knowledge and collaboration,’ the conference explored collaborative knowledge generation by professionals and academic researchers in the creative disciplines and beyond.
The OCAD University community is deeply saddened by the passing of John Vivash, former Chair of the OCAD U Foundation (2008 to 2015). John passed away on August 5, 2019.
OCAD University’s Centre for Emerging Artists and Designers (CEAD) are thrilled to announce a new large-scale mural by artist Jinke Wang (Illustration 18’) in the dining hall of the newly opened Longo’s in Liberty Village.
Monday, June 29, 2015 - 4:00am
Dora Poon (BDes, Industrial Design, 2015) and Zhi Gao (fourth-year Graphic Design student) emerged victorious at the 2015 student design competition organized by the Packaging Consortium (PAC), beating out rivals from Durham, Seneca, Humber, Mohawk and George Brown colleges. This is the second year in a row that an OCAD University team has scored first place.
Professor Stuart Werle offered the contest as a project option for his Packaging Design 2 students in winter 2015. The competition rules stipulated that each team design packaging for a 710 mL bottle of Walmart’s Great Value Eco toilet bowl cleaner. Werle encouraged participating students to demonstrate how their branding and packaging for that product could translate to other items in the Great Value Eco line.
With only one entry permitted for each institution, Werle formed a committee — including Mhairi Robertson, who won the 2014 competition — to select OCAD U’s entry. Members chose Poon’s effort as the top design; however, seeing great strength in Gao’s design, Werle encouraged the two to collaborate.
On June 17, Poon and Gao pitched their work in a seven-minute presentation to more than 200 packaging-industry leaders at the PACEX Toronto packaging show. After all the teams had spoken, the audience voted in real time, with Poon and Gao coming out on top. For Werle, “the key to their design was the blending of very strong branding, packaging graphics and bottle form with truly unique and innovative sustainable elements, including a 5X concentrate EcoPak® that would enable consumers to reuse each bottle without having to recycle them.”