Advertising students win Merit in prestigious One Show’s The Young Ones

 

Friday, May 30, 2014 - 4:00am

Third-year Advertising students Alec Carluen, Anna Chen, Neha Patel and Anton Mwewa won Merit status in New York’s prestigious One Show’s The Young Ones award competition this spring.

The team’s concept, “Fashion Desubsidized,” featured a campaign for international fashion brand Organic by John Patrick, a business eager to bring to life the idea of consumer “attraction rather than promotion.” Taking this into account, the team decided to focus on the lives of people affected by unethical fashion practices rather than the fashion itself. Their print campaign tells the stories of characters working in the garment industry around the world as they pertain to mainstream fashion, using hands and an editorial-style layout.

The Young Ones Awards are held in conjunction with The Young Ones Festival, held during Creative Week in New York, where events provide students and graduating seniors with the opportunity to network with top agency professionals, receive feedback on their portfolios and experience the industry’s current and best work.

A photograph of a hand that looks injured, calloused and scarred.
Friday, May 30, 2014 - 4:00am

Third-year Advertising students Alec Carluen, Anna Chen, Neha Patel and Anton Mwewa won Merit status in New York’s prestigious One Show’s The Young Ones award competition this spring.

The team’s concept, “Fashion Desubsidized,” featured a campaign for international fashion brand Organic by John Patrick, a business eager to bring to life the idea of consumer “attraction rather than promotion.” Taking this into account, the team decided to focus on the lives of people affected by unethical fashion practices rather than the fashion itself. Their print campaign tells the stories of characters working in the garment industry around the world as they pertain to mainstream fashion, using hands and an editorial-style layout.

The Young Ones Awards are held in conjunction with The Young Ones Festival, held during Creative Week in New York, where events provide students and graduating seniors with the opportunity to network with top agency professionals, receive feedback on their portfolios and experience the industry’s current and best work.