The Astound Summit’s overarching goal was to provide content producers with opportunities to explore the importance of connecting with their audiences, viewers and users. The presentations, panel discussion and clinics were designed to introduce participants to the best ways to integrate audiences into the design process and leverage these relationships in order to secure financing and investment. The Summit was designed to provide participants with a comprehensive understanding of the role of audiences in relation to the development of their projects, as well as tools, frameworks and options to help them grow sustainable businesses.
At the heart of the Summit was a series of clinics designed to provide participants with a hands-on opportunity to play with audience engagement concepts and tools.
INTEGRATING PARTICIPATORY DESIGN TECHNIQUES
These clinics provided participants with an opportunity to explore participatory design techniques (PDT) that can be used throughout the innovation lifecycle. These included: the Design Research Techniques Map, the PDT Card Deck and the concept of participatory design (audience engagement) goals. Participatory Design techniques are a broader category of tool sets that engage multiple stakeholders — including diverse audience sets, various partners (including investors), and internal team members. Design Research techniques typically focus on participatory design techniques that engage audiences in the project lifecycle.
With aids of templates and instructions, content producers were encouraged to consider the techniques that were most useful to their participatory design goals.
This exercise helps content producers explore the ways in which participatory design techniques can help identify, understand and engage audiences or other stakeholders.
What stage in the development of your project are you in? We have organized a project life-cycle in 6 typical stages in 3 main phases: Discover (includes Define), Design (includes Concept), Implement (includes Evaluate). You may, however, use your own terms or designations here.
WHAT: What is it?; What media-type or platforms are you designing for?
WHERE: What markets, places or situations is it designed for?
WHEN: When is it being launched; is it designed for a particular time of day, event or activity? WHY: What need does it meet? What job does it perform?
WHO: Who are your assumed users / customers / audience members?
What goals might using Participatory Design Techniques help you attain? Consider the following examples and try to answer the questions:
- Identify: Do you want to know who your potential audiences are? DO you want to know what matters?
- Understand: Are you looking to understand your customers or audience better? Do you how your idea will fit into their lives, solve pain-points, or enchant them?
- Co-create: Are you trying to co-create with your customers or audiences, ie involve them in the development of your project?
- Acquire: Build or expand a base of fan or customers that you can leverage for marketing and promotional purposes?
- Retain: Is your audience dropping off? Do they download or access your offering but fail to follow through or return?
Use the grid to sort your PD technique cards against goals and stage of project.